| Tracks | Fundamentals of Digital Marketing | Digital Trends, Tools & Technologies | Digital Adoption and Execution Trends of Emerging and Developed Markets | Exhibition Seminar Theatre - Expo Hall |
8:30 AM 9:00 AM | Registration |
9:00 AM 9:10 AM | Welcome Remarks - Master Of Ceremony |
9:10 AM 9:55 AM | Opening Keynote: Trends, Fads & Transformation: The Impact of the Internet |
9:55 AM 10:40 AM | Powering Social Connections To Grow Your Business |
10:40 AM 11:00 AM | Coffee & Tea Break
Sponsored by Bloomberg |
11:00 AM 11:45 AM | 1) Snapshot Session: Becoming A Smarter Digital Marketer (Part 1) 2) Snapshot Session: Becoming A Smarter Digital Marketer (Part 2) | Panel Session: Revolutionising The Way You Communicate With Digital Consumers Through Social | 1)Snapshot Session: Next-generation Mobile Solution: NFC Changes The Future 2)Snapshot Session: Real-time Bidding (RTB) - How Is It Changing Online Advertising In The Japanese Market | Looking Beyond Campaign Performance Data To Understand Consumer Behaviour |
11:45 AM 12:30 PM | Workshop Session: CRM Best Practices For The Digital Age | How Can Brands Market Effectively Through Social Games And Video Games In Asia? | 1) Snapshot Session: Driving Digital in the World's Social Capital From Clicks to Clinks: Growing the Philippines' Digital Marketing Business 2) Snapshot Session: Driving Growth And Customer Engagement In Indonesia Through Digital | Sponsor Presentation Session |
12:15 PM 1:15 PM | Lunch |
1:40 PM 2:25 PM | Workshop Session: Mastering The Ropes of SEO and SEM | The Past, Present and Future of Location Based Media | Panel Session: Regional Insights Into Markets of Thailand and Vietnam | Engagement And Video Towards Higher ROI |
2:25 PM 3:10 PM | 1) Snapshot Session: Measuring Your Email Marketing Campaign Effectiveness (Part 1) 2) Snapshot Session: Measuring Your Email Marketing Campaign Effectiveness (Part 2) | Data Blurring The Lines: Clients And Digital Agencies As Co-workers | Bridging The Gap Between Global And Regional Marketing Strategies - CASE STUDY- Kraft Foods | Social Experience By Design |
3:10 PM 3:30 PM | Coffee & Tea Break
Sponsored by Bloomberg |
3:35 PM 4:20 PM | Workshop Session: Optimising Your Social Media Strategies | The World Of Augmented Reality | SuperPower: Behaviour,And How Brands Leverage This To Build Success | Sponsor Presentation Session |
4:20 PM 5:05 PM | 1) Snapshot Session: Customer Analytics - Beyond Basic Click Through Metrics 2) Snapshot Session: What's informing your Analytics Strategy? | 1) Snapshot Session: Empowering Your Mobile CRM and Loyalty Strategy 2) Snapshot Session: Online Reputation and Crisis Management | Can Online Co-Creation Transform Brand Marketing? | Driving ROI through Real Time Bidding |
5:10 PM 5:55 PM | State Of The Internet & Lessons Learned In The Digital Measurement Trenches Of Online Advertising In Southeast Asia |
6:30 PM 8:30 PM | Networking Party |