ad:tech Singapore 2011 Conference Advisors

Simon demonstrates over 15 years experience in the digital, direct & social industries. He has managed a large portfolio of blue chip clients, working across a variety of industries, most notably FMCG, Automotive, Fragrance, Information Technology, Travel and Retail. Simon is responsible for driving & delivering social media strategies, buzz monitoring initiatives, social engagements & activations for Tier 1 clients including Nike, Diagio, Unilever, Proctor & Gamble, Mercedes-Benz, Gucci, Pizza Hut, Telkomsel, PepsiCo, DELL, SAP, Dulux, GSK, Sony & DeBeers throughout the APCI markets.

Hélène Blanchette is presently Head of the 1:1 Experience service for Fuji Xerox Asia Pacific and the Go-to-Market Strategy Manager for 1to1 marketing (covering 12 countries).

At Fuji Xerox, Hélène's responsibilities range from marketing strategies to international program management. Hélène, originally from Canada, has been active in the communication and the marketing industries for over 20 years.

Last November (2010), Helene was honoured with the Individual Global Brand Leadership Award, a coveted title in the marketing world. In April of 2009, Helene received the Woman of Distinction Award, a prestigious international award of merit given by OutputLink media in the USA and Australasia, and in July 2005, she was identified by Print Action Magazine as one of the top 50 most influential people in Canada in the Communication Industry.

She is the Founder of the Xerox 1to1 lab that has gained worldwide recognition and won numerous marketing innovation awards. This strategic concept has been implemented in several countries around the world and is now a full service offering from Fuji Xerox.

Over the years, Helene has published more than 100 articles and columns for several industry related magazines. Known for her talent as a great communicator, she is frequently invited to deliver conferences throughout Asia, Europe and North America.

Miguel is a specialist in youth marketing, digital entertainment and media, having held senior positions at MTV, CNBC, Yahoo! and Nokia. He is currently Director of Digital Marketing at SingTel. He is responsible for digital campaigns for consumer products and social media strategy.

F5DIGITAL Group is a marketing professional's hub for combining understanding of today's digital trends and consumers with strategic business planning, engaging marketing campaigns and lasting consumer relationships. F5DIGITAL Consulting shapes digital strategic thinking and delivers in the equally important areas of dedicated digital consulting and methodologies; coaching and training; eReadiness status and proposals for organizations. F5DIGITAL Engagement is the group's full-service agency, serving digital segments, tactics, campaigns and strategy and ensuring marketing effectiveness, business impacts and ROI. F5DIGITAL Operations is the group's operational arm, specializing in digital content maintenance, social media community management, keywords, metrics & reporting management.

An entrepreneur and strategist with visionary flair on consumer engagement, Gregory has strong acumen on emerging innovations and keen insights into new media. He has authored corporate cookbooks on Digital Strategy and Social Media and collaborates with corporations on awareness building.

Gregory has extensive international experience, including time with Apple, Sony, Yamaha, Packard Bell and Philips. His track record includes the launch of the first iPod in Europe and development of initial iTunes partnerships.

Gregory shares his vision and expertise in keynotes and presentations at conferences and events across APAC where he unravels the intricacies of consumer-led digital marketing and helps businesses reap benefits from marketing innovations.

Derek Callow joined Google in March 2006 and is Head of Marketing for Google in Southeast Asia overseeing all marketing activities in the region.

Prior to joining Google, Derek was a senior consultant with Accenture, and was responsible CRM and strategy related project delivery within the telecommunications and financial services sectors across South East Asia.

Previous to Accenture, Derek was a consultant in Ogilvy & Mather's CRM and marketing strategy unit in Hong Kong and previously in their Brussels office. With Ogilvy, Derek was responsible for business origination and strategy development in the travel, financial services, logistics and technology sectors.

Derek received a Bachelor of Arts (Honours) degree from the University of Bournemouth, and his Master of Business Administration degree from the Anderson School of Management, University of California, Los Angeles.

Janice Chan is Director of Online Distribution and Marketing at Starwood Asia Pacific Hotels & Resorts.

In her current role, Janice is responsible for leading the online distribution and digital marketing strategy for Starwood hotels and resorts in Asia Pacific including online advertising, search, design and management of Starwood branded websites, social media marketing, mobile, Customer Relationship Management and distribution strategy with online travel agents.

Prior to her current role, Janice joined Starwood in 2004 with the Global Web Services team in New York to manage global online media campaigns and lead the development of Starwood's global affiliate marketing programme. Janice has an extensive branding and online marketing background. She began her career in Canada creating both online and offline marketing programmes for brands such as Flintstones Multiple Vitamins, Del Monte, and Breyers. She then pursued her dreams and moved to New York where she was a brand consultant for global luxury leaders like Estee Lauder, Coty, Unilever, and AT Cross before joining Starwood.

As Vice President and Managing Director of Yahoo! Southeast Asia, Yvonne Chang is responsible for taking Yahoo! to the next stage of growth with management responsibility for the internet giant's entire operations in Southeast Asia. Prior to her current role, Yvonne was Vice President of Advertising Sales and Monetization for the Asia Pacific region.

Yvonne's career in the internet business spans across different disciplines, including Display and Search advertising, online marketing, operations, business development, engineering and product management. She first joined Yahoo in 2002 as Head of Advertising Sales in Yahoo! Taiwan. Her responsibilities then evolved to cover media content production and monetization for Yahoo! Search.

In 2007, she moved to China to join the Alibaba Group, Yahoo!'s partner in China, as Vice President. In this role, she led Search initiatives for Yahoo! China, established Performance Advertising for the Alibaba group, and started a Search Center from scratch at Taobao.com, China's largest e-commerce site.

Yvonne brings with her a wealth of management experience gleaned from key positions she has held in multinational cooperations such as Bausch& Lomb, the Swatch Group and L'Oreal, where she was in charge of profit and loss, distribution channels as well as marketing and brand management, among other responsibilities.

Yvonne received her Masters in Business Administration from University of Texas at Austin. She also currently serves on various judging panels for a myriad of online advertising awards in the Asia Pacific region.

Eddie Chau is the Founder and CEO of Brandtology, a business and brand online intelligence service provider which enables global brands to manage and glean invaluable insights from consumers' conversations in social media.

Prior to Brandtology, Eddie was the founder and CEO of e-Cop Pte Ltd, which grew to become a market leader in the Information Security Industry. Under his dynamic leadership and vision, e-Cop has grown to be the market leader in the Info-Security industry with international presence spanning more than 20 countries. He pioneered the first 24×7 Managed Security Services in the world with e-Cop which was acquired in 2007 by a wholly owned subsidiary of Temasek Holdings Pte Ltd.

Eddie holds an MSc in Communication Engineering from Imperial College, London. Previously, he held senior management positions in IBM (NYSE:IBM) and Computer Associates Inc (Nasdaq:CA). With more than 20 years of experience in business and IT, he is often called upon by the industry to speak on information security issues and entrepreneurship. Chau has also appeared on CNBC Asia and Channel News Asia, Intelligent Enterprise, MIS Asia, Network Computing Asia and SC Magazine, to name a few.

Married with two children, Chau holds an MSc in Communication Engineering from Imperial College, London.

James Hawkins became a part of the Dentsu Asia family at the start of 2011. He joined as Executive Director of Performance Marketing working with the network across the APAC region bringing with him 10 years of digital delivery of Client objectives. His experience spans Travel, Finance, Telco and Retail verticals for blue chips and rising star companies.

Working across Search, Display, Mobile & Social the constantly evolving space requires an innovative approach whilst resolute focus on the delivery of results. James is regularly featured in the industry news, events and workshops always offering a no-nonsense approach to digital topics.

James first arrived in Singapore in 2007 from London to set up the Asian office of Performance Marketing agency dgm. A devoted family man, enthusiastic cook and keen golfer keep him out of mischief in his spare time.

Henry Heywood is Head of Digital at TNS in Singapore. He joined the business as a graduate trainee in 2003 and was initially based in the UK. Here, he managed a series of key accounts across the Retail and FMCG sectors including the UK's largest grocery retailer. Henry relocated to Singapore in 2009 working with local and multinational Consumer Packaged Goods clients. Throughout this period, he has specialized in Brand and Communications work, particularly strategic brand positioning. In his current role, Henry leads the Digital and Syndicated research offer for TNS, working across all clients and industry sectors. Henry graduated from the University of Cambridge with a BA (Hons) degree in Social & Political Sciences.

William Hsu is Vice President, News Advertising Sales for CNN across the Asia Pacific region.

A member of CNN's global management team, Hsu is responsible for setting business strategy, delivering integrated advertising platforms, research and overall sales operations. In doing so, he manages a team of more than 40 in offices in Hong Kong, Singapore, Japan and India, in addition to representative offices in Seoul, Sydney and further across the region. Hsu is primarily based in Hong Kong and Singapore.

His responsibilities include conceptualizing and executing bespoke international advertising solutions for some of the world's foremost brands across CNN's international and US television services and digital properties including online and mobile. Over the past sixteen years since joining the network he has worked with blue chip clients across different sectors and countries, with particular emphasis on the travel industry and luxury goods. Hsu's remit further encompasses oversight of the network's trade marketing in Asia, entailing partnerships and strategic alliances with some of the foremost regional landmark events.

Previously, Hsu was vice president of news advertising sales for Southeast Asia, while prior to joining the network in 1996, he worked in regional marketing, research and advertising roles. He has an Executive MBA from Northwestern University's Kellogg School of Management in association with the Hong Kong University of Science and Technology.

Jason's focus is to help Omnicom companies and their clients better capitalise on the creative potential for marketing innovation through emerging communications technologies. He began working in marketing in 1988 at Chiat/Day (the world-renown California-based agency that became a part of TBWA\ in 1995 and soon after was acquired by Omnicom). Inspired by the design of the agency, he eventually left to get a professional degree in architecture. Drawn to the paradigm shifts being driven by the Internet, Jason returned to agency life in the late 1990's and founded the Interactive division of TBWA\Chiat\Day, as well as helped launch the TBWA\ network's worldwide Interactive initiative. In January 2007, Jason left Los Angeles to lead another TBWA\ company, Agency.com. Based in Shanghai, he became the Managing Director of the China operations for the world-class digital agency.

In the beginning of 2008 Jason moved to a new role within Omnicom Group to serve as the Asia Pacific region's Vice President for Digital Development. In 2009 this position was expanded to cover APIMA (Asia Pacific, India, Middle East & Africa) for Omnicom Digital, a newly created unit charged with leading strategic initiatives across all digital properties at Omnicom. He works with all the divisions of Omnicom in the region to continue advance their digital capabilities and profiles. His responsibilities include recruiting top digital talent, training and general evangelism, capability development, and strategic acquisitions.

Beginning his career in consumer market research in Toronto Canada where winters were long and summers short, Ken packed his bags for Asia and joined the Bangkok office of Shandwick Public Relations in 1994. Since then he has held senior advertising management positions across the Asia Pacific region with Bates, 141 Worldwide, XM Asia, Ogilvy & Mather and Yahoo! Asia Pacific. Ken is currently Managing Director, Asia Pacific for Buddy Media.

In 1999 Ken moved to Singapore from Cambodia and was appointed CEO & Regional Director of XM Asia Pacific (now part of WPP Group). Over a 6 year period he built XM Asia Pacific into one of the regions leading digital agencies. In January of 2006, Ken joined Ogilvy Asia Pacific as the founding CEO of Neo@Ogilvy and Vice President of OgilvyOne covering 11 markets. While at Ogilvy, Ken built Neo@Ogivly into a regional force by growing the digital media network from scratch to over 200 staff in just 16 months. He also helped lead OgilvyOne to two consecutive Regional Agency of the Year titles and was the founder of the multi award winning Ogilvy Digital Innovation Lab responsible for break through mobile marketing innovations for American Express, Diageo and Nokia Mobile Phones.

Ken joined Yahoo! in January 2008 as Vice-President & Managing Director of SE Asia. He was tasked with establishing Yahoo! in SE Asia and opened four new markets in less than two years for the internet giant. In April 2010, Ken moved to a new role within Yahoo! as Regional Vice President of Advertising Sales and Marketplace for APAC responsible for monetization across Yahoo!s entire product line Display, Search, Ad Network, Mobile and the RightMedia Exchange. Ken left Yahoo! In March 2011 to start Jam Ventures a boutique accelerator that mentors Asian start-ups as well as advising North American technology & media companies on their Asian entry strategies.

In October 2011 Ken was appointed Managing Director, Asia Pacific, Buddy Media the social enterprise software platform of choice for eight of the world's top ten global advertisers.

Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal. A digital media veteran and frequent industry spokesperson, he currently serves as the Interactive Advertising Bureau (IAB) Chairman Singapore, SE Asia Chapter and is an advisory board member of the Mobile Marketing Association Asia Pacific after previously serving as the founding Vice Chairman. Ken is also a Board Council Member of Design Singapore under the Ministry of Information, Communications & the Arts (MICA) and was recently appointed Chairman of the Digital Advertising Alliance Singapore (DAA), an initiative of the Media Development Authority of Singapore (MDA).

Ken, his wife Thet, two young sons have been residents of Singapore for the past 12 years and consider Singapore home.

James Miner, Senior Vice President - Digital Media, ESPN Star Sports

James oversees ESPN STAR Sports growing digital business across Asia. His teams are engaged in launching new strategic broadband, Internet, mobile, and social media solutions across South East Asia, India, and China.

James has developed innovative digital solutions for some of the world's most famous brands. Utilising a full range of business, creative, technical, and analytical skills, he has guided corporations, advertising agencies, and media companies in the development of successful new digital services, and social media solutions.

Before joining ESPN STAR Sports, James was Head of Creative Services GroupM Asia, where he founded their digital production and social media practices. Prior to GroupM, he was at Blue Interactive Marketing, Scient, Praxis Management Consulting, Y&R WCJ Advertising, About.com, Prodigy Online, Sachs Insights, and NBC Television.

Joe Nguyen is the Vice President, South East Asia at comScore, Inc., responsible for comScore products and services throughout the Southeast Asia region as well as overseeing India, Hong Kong, Taiwan and South Korea. comScore reports on market-specific measurement of Internet usage for over 10 Asia-Pacific countries and are rapidly adding other markets.

Joe has more than 15 years of sales experience in the Asia-Pacific region and is an active thought leader in the industry, regularly speaking at conferences and holding a seat on the Leadership Council of the Interactive Advertising Bureau (IAB) Singapore. A veteran of the online analytics industry, Joe served as regional manager of Southeast Asia for Omniture and before that as director of global e-commerce with Millennium & Copthorne Hotels, growing online global sales in 2007 by 50 percent. He also served as chief operating officer at Web development agency Open World Ltd. Before Open World Ltd., Joe was the director of technology at startup IAMASIA.com, an Internet audience measurement research firm focused on the Asia region.

Joe holds a BSE in Mechanical Engineering from Princeton University.

Bob Pickard is an international public relations executive with more than two decades of experience providing communications counsel for senior business leaders. Pickard has co-founded and led successful award-winning PR consultancies in the United States, Japan, Korea and Canada.

Prior to working in the public relations industry, Pickard was active in public affairs and served as a political aide to several Canadian federal Cabinet ministers, including the country's 16th Prime Minister.

A member of the Canadian delegation to the United Nations Earth Summit at Rio de Janeiro Brazil in 1992, Pickard has a long record of involvement in sustainability issues and has been a speaker on corporate social responsibility in Asia at APEC, Economist Intelligence Unit, and World Economic Forum conferences.

Pickard frequently delivers campus lectures and provides thought leadership commentary on PR industry topics such as digital storytelling, apology communications, social networks, and the psychology of persuasion. He is a social media enthusiast and maintains his own blog: www.bobpickard.com.

Kenny Powar, President APAC and EMEA, Possible Worldwide

Kenny Powar is President of Possible Worldwide's APAC and EMEA divisions, where he is responsible for managing operations, strategic direction, growth, and profitability across the firm's Singapore, China, India, EU and Dubai offices.

Kenny has been a key figure in driving industry development of effective digital services and solutions in Asia and Europe, previously serving as CEO of marketing firm BLUE Interactive. At BLUE, Kenny and the leadership team grew the firm from a single office with 15 people in Singapore, to over 150 people with offices globally.

Prior to BLUE, Kenny was regional director of technology, data and interactive services at Wunderman/Impiric Asia Pacific. Earlier in his career, he worked with the Finex Communications Group in the UK and Singapore.

Atul Satija, Vice President, General Manager, APAC, InMobi

Atul joined InMobi in December 2010 to lead business expansion in the Asia-Pacific region. He brings a wealth of mobile advertising and digital media experience. Prior to InMobi, he worked with Google as Head of Wireless Business for Japan and Asia-Pacific and was responsible for driving the mobile strategy and partnerships with carriers, OEMs and publishers. Atul also served as Head of Business Development for Google in India where he kick-started Google's search syndication, adsense, mobile, android, distribution and enterprise businesses. Prior to Google, Atul worked with Adobe, Samsung and Infosys.

Atul currently chairs a non-profit called EndPoverty that works towards sustainable poverty alleviation in India. He holds a Masters in Business Administration with a dual-major in Strategic Marketing and Technology from Indian School of Business and B-Tech in Mechanical Engineering from National Institute of Technology. Atul was attracted to the vision of building a global mobile advertising business, and to the early success of InMobi and its extremely talented and focused management team.

Jeffrey Seah, Chief Executive Officer, Southeast Asia & Chairperson, Asia Digital Leadership Team, Starcom MediaVest Group

Jeffrey Seah rejoined Starcom Mediavest Group (SMG) in 2009 in a leadership role to helm its South East Asia operations as CEO, with key responsibilities to focus on growth, and to strengthen the network's product and offering.

In an industry where valuable data comes from the digitisation of the media and technological landscape, Jeffrey fostered a digital culture within the network, leading the charge to scale interactive capabilities through the decentralisation of digital knowledge and skills across SMG.

Jeffrey is also a strong advocate of future-proofing businesses. Under his management, he embarked on a mission to fortify SMG's core capabilities by delivering talent, expanding assignments among existing MNC clients, as well as driving diversified services to ensure the longevity of the media business that is fast becoming commoditised.

Furthermore, Jeffrey remains steadfast in delivering meaningful brand experiences to SMG clients, to accelerate the network's transformation into a Human Experience Company.

Originally from Australia, Nick moved to the UK in the late 90's where his passion for the WEB began. After a short stint on the publisher side, Nick joined a London based digital start up as MD responsible for establishing the agency in the UK market. Nick then joined Mindshare's UK office in 2006 where he spent the next 4 years helping to establish the agency's digital and search propositions, where it is now considered a leader in the field.

In August 2010, Nick joined Mindshare's Asia Pacific operation, based out of Singapore to head up its digital business across the region. Nick's responsible for expanding Mindshare's digital footprint across the region, helping its advertising partners keep pace with the fast moving world of digital marketing and to ensure the channel is leveraged as part of integrated marketing communications.

Having worked across a number of categories representing brands such as: Unilever, Ford, Nestle, HSBC, O2, etc, Nick brings a wealth of experience to Asia and plans to apply many of the best practices he's learned to accelerate adoption of digital in the region.

As digital catalyst Marcus drives the digital healthcare in Asia Pacific with a special focus on China, Japan and Korea.

Marcus works directly with digital strategy and execution for key clients and offices across the region. He is a also managing the relationships with vendors, VC's and start-ups to ensure McCann Healthcare's position as a leader in Digital innovation.

Marcus Sigurdsson went to Shanghai looking for adventure in 1999 and quickly decided to make Asia his home and been based there ever since. Currently living in Hong Kong, he offers a deep understanding of the digital environment in the Asia-Pacific region.

Marcus has won numerous international and regional awards for mobile and innovation, and he has worked with such high-profile clients as Pfizer, Novartis, Cathay Pacific, Cirque Du Soliel, Reebok, Guinness and Motorola. In addition to communicating digitally, he is fluent in Swedish, English, Spanish and spoken Mandarin.

Susana has dedicated the majority of her career in digital agencies, both creative and media disciplines in Asia Pacific. Before Neo, she was the MD of full service digital agency, XM Hong Kong (Bates/141 digital agency) and later, MD of XM/RMG Connect China.

Prior to her 10 years at WPP, she was the Client Services Director of Modem Media, North Asia (now part of Digitas). In 1997, as one of the first digital media pioneers in Asia Pacific, she spent 4 years as the Director of North Asia at Engage Media (aka Space Asia Media, the first adnetwork and adserving company in Asia). She has extensive full service agency experience – from web development, website usability, user experience, online marketing strategy and online media.

Currently, Susana is the Regional President of Neo@Oglvy – the digital media agency within the Ogilvy Group and part of WPP. From a startup, she built Neo into a network of 350+staff in 16 offices across 11 countries in Asia Pacific. Clients include IBM, Cisco, American Express, Lenovo, Kodak, Diageo, Motorola China…

Susana has a Bachelor of Science from the University of British Columbia in Vancouver, Canada and a Certificate of eCommerce from the Australian Graduate School of Management.

At work, she tries hard to keep her head above the water. Outside work, she tries harder to stay underwater scuba diving.