ad:tech Singapore 2009 Conference Advisors

Mike is a true globalist, with an entrepreneurial career in advertising spanning diverse country and brand cultures. He has lived and worked in London, New York, Tokyo, Paris and Portland, running operations and managing clients for the world’s top creative and international agency networks including Wieden + Kennedy, TBWA, and McCann-Erickson.

He has impressive international client experience including Nike, Coca-Cola, American Express, Wal-Mart, Gucci, UPS, Nissan, Nestlé and L’Oréal. In 2001 Mike co-founded and ran a global brand consulting partnership based in Paris and Los Angeles.

He joined Grey in 2003, and moved to Singapore in January 2005 to head up Grey Group’s Asia Pacific operations which span 17 countries.

Mike grew up in Scotland, and when not traveling for work, tries to keep pace with his two very energetic children, Yasmine (8) and Malcolm (6).

Greg joined Intel’s marketing team in 1996 and currently leads advertising, media and marketing services in Asia-Pacific. He’s also responsible for digital strategy, creative strategy, brand identity, and marcom for retail, events and product launches. In addition, he oversees all regional agency relationships.
He brings an extensive history of developing integrated marketing campaigns including holistic communication plans and creative strategies intended to increase brand awareness, sales and market share.

Richard launched his marketing career in 1991 in the US with leading direct marketing company, Affinity Group, where he was Director of Marketing.

In 1999 co-founded eGybe – a full service digital marketing agency based in Los Angeles Which he ran until it sold in 2002.
He then returned to his native New Zealand and established Conduit Marketing – a digital and CRM marketing consultancy with clients in the telecommunication, tourism, and wine industries.

In 2004 Richard was appointed Planning Director at AIM Proximity where he developed award winning digital and CRM strategies for core Clients such as Telecom NZ, Xtra, and Toyota and played a key role in winning the NZ Post, IAG, and Kiwibank accounts.

In 2006 he was appointed National Planning Director leading the NZ wide Planning team, expanding his Client focus to include Air New Zealand, Vodafone, Yellow Pages, Westpac, TVNZ, New Balance, and Frucor.

Consistently ranked by the WON report in the top 10 direct marketing agencies globally during his tenure, Aim Proximity was #2 in the world when he left in 2008.

Richard is currently Proximity’s Regional Managing Director for Asia. He is responsible for leading and developing the Proximity Network in the Asia region. He focuses on key regional Clients including Pepsi, Nestle, Citibank, P&G, Aviva, Fonterra, Mercedes, HP and Friendster.

Robbie Hills is recognized as one of the region’s most authoritative search marketing experts.

He was appointed CEO of WPP’s Group M Search businesses across the Asia Pacific region in April 2008 and prior to that was managing director of WPP owned 24/7 Real Media in Australia, the regions largest search marketing company.

His impressive 15-year career in online sales and marketing has included a number of milestones, including the Australian launch of Sensis MediaSmart’s web search solutions across its portfolio of online products, including Sensis and Telstra BigPond.

He was also responsible for Australia’s largest third advertising network, which included websites for the AFL, NRL, Disney, Vogue magazine, travel.com.au and lastminute.com.au.

Prior to Sensis, Hills worked at LookSmart Australia where he developed and launched LookListings, Australia’s first pay for performance search marketing network.

Hills began his sales career in magazine publishing at Pacific Publications.

Hills is a regular speaker on Search Marketing at conferences across the region including; Ad:Tech Australia, China and Singapore, SES China, Search Marketing Expo (SMX) China, Singapore and Australia and AIMIA.

He is regularly quoted and writs articles in APAC press and industry journals. He was named in Ad News Top 40 under 40 people in Advertising in 2007 and regularly features in magazines such as BRW, Media Week and Marketing Magazine.

Hills is an Advisory Board Member for Ad:Tech Singapore and iMedia Brand and Agency Summits.

He has a BA in English Literature from Monash University, a Graduate Diploma in Management from Deakin University and is a member of the Australian Institute of Company Directors.

Kevin is CEO of Pixel Media, an Asian online advertising sales network headquartered in Hong Kong, listed on the London Stock Exchange (Ticker: PIXL.L) and with offices throughout Asia. Kevin has the overall group responsibilities for sales and marketing, business development, investor relations and developing the company’s growth initiatives. Pixel specializes in the sale of online advertising, sponsorship, email, affiliate marketing, mobile and other emerging media platforms helping publishers generate additional income through online advertising while working closely with advertisers and their agencies to meet their marketing objectives.

Kevin led the management buyout of DoubleClick Media in 2002 to form Pixel Media and has since lead its development to become of the most valuable and respected online advertising companies in Asia. Prior to Pixel, Kevin was Director of Sales and Network Development at DoubleClick Media Hong Kong and has held various online advertising positions throughout Asia including 247 Media Asia and NSTP Group. Kevin is the currently the Vice Chairman of the Hong Kong Association of Interactive Marketing and a member of the Asia Digital Marketing Association.

David Ketchum specializes in off- and on-line corporate and marketing communications for companies expanding their business in Asia Pacific.

He is CEO of Upstream Asia, Chairman of the Asia Digital Marketing Association, and Deputy Chairman of the Council of Public Relations Firms in Hong Kong. David is the author of BIG M, little m Marketing: New Strategies for a New Asia.

He was previously senior vice president, marketing and communications for Calvin Klein, Inc., and also worked with Burson-Marsteller and Hill and Knowlton internationally.

Jarek Ziebinski, President, Leo Burnett Asia Pacific

Jarek Ziebinski takes up the post as President of Leo Burnett Asia Pacific commencing June, 2009.

Jarek is a 23 year veteran of the advertising and marketing industry. He has been with Leo Burnett for 14 years. Before coming to Asia, Jarek was Chairman and CEO of Leo Burnett Central and Eastern Europe (CEE) since 2001. During his tenure, Jarek expanded the geographical footprint of the agency from 11 to 16 countries, employing a total of 1,400 employees. Over the last three years alone, he has increased the region’s consolidated revenue by over 60% and doubled revenue in Russia. Under his leadership, Leo Burnett agencies in CEE were named Agency of the Year 42 times in their respective countries, garnering a total of 13 Cannes Lions and 1,451 creative awards.

Jarek was CEO of Leo Burnett Poland from 1996 to 2001. During which, the agency had seen rapid growth and development including a 500 percent revenue increase, growth from 40 to 200 employees, and an increase to $100 million in gross billings. It was ranked the world’s most-awarded agencies in the 2001 Gunn Report, marking the first time a Polish agency has ever been included among the top 50.

Jarek also contributed significantly to the development of advertising industry in Central and Eastern Europe. He was founder and the first president of the Polish Advertising Agencies Association, founder of the Polish Creative Directors Club, as well as founder and President of the Jury of Polish EFFIE Awards.

Jarek’s successes as a manager and a personality in the advertising industry have earned him multiple awards. He was named “Man of the Year” in the advertising industry and also “Ad Man of the Decade in Poland” by Marketing Serwis—one of Poland’s most prestigious marketing magazines.

Mun Yew Loh, Co-Founder, MobileMonday Singapore

Mr. Loh spent the last 4 years in the mobile media marketing industry, focusing on mobile content delivery strategies. Prior to that, Mr Loh worked in StarHub under the Global IP Backbone Business, International Division. He was responsible of product marketing StarHub's Global IP Products and Services together with their global partner, NTT Communications of Japan. Mr Loh holds a Bachelor of Engineering from the University of Aberdeen and a Professional Diploma in Asia Pacific Marketing from National University of Singapore/Marketing Institute of Singapore.

Beginning his career in consumer market research in Toronto Canada where winters were long and summers short, Ken packed his bags for Asia and joined the Bangkok office of Shandwick Public Relations in 1994. Since then he has held senior advertising management positions across the Asia Pacific region with Bates, 141 Worldwide & Ogilvy & Mather. In 1999 he was appointed CEO & Regional Director of XM Asia Pacific (now part of JWT). Over a 6 year period he built XM Asia Pacific into one of the regions leading digital agencies. In January of 2006, Ken joined Ogilvy Asia Pacific as the founding CEO of Neo@Ogilvy and Vice President of OgilvyOne covering 11 markets. While at Ogilvy, Ken built Neo@Ogivly into a regional force by growing the digital media network from scratch to over 200 staff in just 16 months. He also helped lead OgilvyOne to two consecutive Regional Agency of Year titles and was the founder of the multi award winning Ogilvy Digital Innovation Lab responsible for break through mobile marketing innovations for American Express, Diageo and Nokia Mobile Phones.

Ken joined Yahoo! in January 2008 as Vice-President & Managing Director of SE Asia. He is tasked with taking Yahoo! to the next stage of growth with management responsibility for internet giant’s entire operations in SE Asia.

Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal. A new media veteran and frequent industry spokesperson, he currently serves as the Interactive Sub-Committee Chairman of the Association of Accredited Advertising Agents and sits on the board of the Mobile Marketing Association.

Adrian Moss is the founder and Chief Executive Officer of Deal Group Media plc a quoted online advertising and marketing group that is in its tenth year of delivering ROI focused marketing solutions. The group operates through three distinct businesses:

DGM - a provider of online direct response solutions including display advertising, affiliate marketing, search engine marketing servicing both agencies and clients direct

AKTIV - advertising sales network selling ad inventory for online media owners to agencies and advertisers

Deploy Digital - A Digital Communications Planning and Implementation Agency.

Moss launched the first affiliate network in the UK in 1999 and advertisers were offered the single strategy of affiliate marketing to deliver results on a pay for performance basis. Nine years later additional strategies are used to deliver superior results including search engine marketing, display advertising, email marketing and partnership/affinity marketing.

The Groups services are facilitated by a mix of external and in-house technology that allows for the delivery of advertising creative across relevant channels, the monitoring of results facilitates the delivery of real ROI from individual campaigns and provides a sound basis for superior planning for future periods.

Adrian is recognised as a pioneer and authority in the digital advertising industry, and is committed to the continual evolution of strategies to deliver incremental ROI for advertisers.

Kshitij joined P&G in India on completing his MBA in 2001. Following a 4 year stint at their Mumbai offices (working on distributor ERP and Sales Force Automation systems), he was dispatched to Sydney in the early part of 2005 to take up the Interactive Marketing Manager (IMM) position for P&G Australia & New Zealand.
Kshitij in his IMM role was responsible for running online marketing programs for all P&G brands in the Australia, NZ beauty-care portfolio (Pantene, Olay, Clairol, H&S, to name a few).

Kshitij moved back to Mumbai in early 2008 to head P&G’s team of Digital Marketing Managers for the Asia region, a role he immensely enjoys and intends to continue leading for the next couple of years.
Kshitij is an engineer by qualification and prior to completing his MBA has worked for 2 years as a software developer in India where he met his beautiful wife Sarika.

Kshitij & Sarika have a lovely 14 month old daughter (Saakshi).

Lori Sobel joined Google in 2003 and is the Head of Sales, Southeast Asia, overseeing sales, marketing and partnership development in Southeast Asia.

Prior to moving to Singapore, Lori was based in Google’s New York office where she played an instrumental role in building the Business Solutions team, which promotes the Google advertising platform to the SME market.

Prior to joining Google, Lori spent five years at DoubleClick Internet Advertising, a global leader in digital marketing technology and services, which Google announced an agreement to acquire in April 2007. At DoubleClick, Lori led multiple sales teams providing integrated media and technology solutions to Fortune 1000 organizations.

Lori has dedicated her entire career to Internet advertising and communications and is committed to helping advertisers and partners achieve their marketing and business objectives.
Lori graduated cum laude from the S.I. Newhouse School of Communication at Syracuse University with a BS degree in Advertising.

Ian has been involved with youth marketing all his life; first as a consumer, then a student, and then working for the likes of Coca-Cola, Ogilvy, MTV, and his own youth agency Filter, which was acquired by Aegis. Ian returned for a second stint at MTV Asia in 2006, where he ran the regional business for the MTV brand. He joined Friendster in 2009 as their Asia Head and is loving the thrill of the social media space. Ian came to Asia 18 years ago from Sydney.

Kevin has lived and worked in Asia for the last 17 years (based in Shanghai, Hong Kong and Singapore) and has been part of the digital media industry since 1999.

He is currently Senior Vice-President, International at Adify, the worldwide leader in technology and services for vertical advertising networks (www.adify.com). Adify has built and manages over 200 vertical networks worldwide for media companies as diverse as the Financial Times, Autotrader, Time Warner, The Travel Network, NBC, The Guardian, Martha Stewart, the Gay Ad Network and Forbes. Adify was purchased by COX Enterprises in 2008.

Kevin currently manages the international divisions of Adify (Adify Media and Adify Networks) with operations in Southeast Asia, Australia, Japan, the UK, Europe and Latin America.

Previously, Kevin was Vice President at MTV Networks Asia where he managed the regional Advertising Sales / Sponsorship teams selling 360 degree solutions to global advertisers across TV, internet, print, mobile, licensing, and on the ground events.

Kevin was the founder and CEO of iamasia (Interactive Audience Measurement Asia), the internet ratings leader in Greater China and the first company to independently measure and monitor the Chinese Internet Audience. iamasia was named the ‘best new face’ at Internet World Asia in 2001. iamasia measured panels of over 100,000 internet users in China, Hong Kong and Taiwan and had a partnership with Video-Research Netcom in Japan. iamasia also pioneered online advertising effectiveness measurement in Asia in partnership with Doubleclick Media and tracked publisher statistics via a partnership with BPA.

As an early pioneer in market research in China, he was one of the initial members of the team at what would later become AC Nielsen China. Kevin then set up Taylor Nelson Sofres in China where as Managing Director he oversaw the growth of the company into the leader in consumer panels, TV audience measurement, advertising, and customized research.

Kevin served on the Board of Directors of the IAB in Hong Kong where he chaired the measurements and standards committee. He is a graduate of Duke University. Kevin is one of the founders of Web Wednesday Singapore (www.webwednesday.com.sg)

Kevin can be reached at ktan@adify.com

Raymond Teoh is the Assistant Vice President of the Interactive Business Unit in Singapore Press Holdings Ltd, heading a team that handles the internet advertising, interactive services and new product development in the interactive space. A veteran in the media industry with over 10 years of experience in online, print and TV advertising, Raymond has successfully launched many internet marketing campaigns and also mobile content initiatives in Singapore.

Raymond Teoh graduated from Nanyang Technological University with an Honours degree in Electrical and Electronic Engineering. He worked in the Information Technology sector for six years before moving into the Interactive Advertising business in 1998.

Andy is a veteran in the world of digital and emerging media with close to 18 years of experience spanning across USA and Asia. His journey in digital started in the early nineties when he launched the first Ogilvy Interactive office in Hong Kong developing digital campaigns for clients such as Seagram’s, Mild Seven, IBM, and American Express.

In 1999 he was on the start-up team at Microsoft as regional revenue director for MSN Asia setting up sales teams across the region. His next challenge was in 2003 when he joined Astro in Malaysia, as general manager for the multimedia division where he built and monetized digital content and services across platforms spanning internet, interactive TV and mobile on both 2.5G and 3G. In end 2005, Andy moved to Singapore to join Y&R as the team lead for SingTel responsible for developing and managing all marketing communications for the Telco both in Singapore and abroad.

At OMD, Andy is responsible for building the digital business across the region as well as act as the digital lead for regional clients across Asia based in Singapore such as Visa, Intel, HP, J&J, and Estee Lauder.

Andy brings with him not only digital expertise but also a solid foundation in direct, CRM, and brand advertising across clients such as Seagram’s, IBM, Mild Seven, American Express, Unilever, and most recently SingTel.

Grant Watts, CEO, DMS Group, has over 17 years of sales, marketing and general management experience in the media and technology industries in Africa, Asia, Australia, Europe and the Middle East.

Grant is responsible for driving strategy and further developing DMS’ operations across Asia through its four operating companies – ADMAX Network, ADMAXPlus (Syndacast.com), Impaq Interactive and MediaPlus.

From 2005 until 2008, Grant was the General Manager of Microsoft’s MSN and Windows Live businesses across Southeast Asia. He was responsible for meeting the demanding challenges and complex needs of Microsoft’s Windows Live and MSN customers and partners across the region, whilst assisting them to realize their full potential with the use of Microsoft’s portfolio of software solutions.

Prior to his appointment as General Manager, Grant was Sales and Marketing Manager at Microsoft’s MSN operation. During his tenure, he transformed the business from a startup to its current position as a leader in the Southeast Asia online media industry.

Grant began his career in outdoor media based in Sweden and has held a number of executive level positions, including Sales Director for Yahoo Southeast Asia.

Joe Nguyen is the Vice President, South East Asia at comScore, Inc. - a Global Internet Information Provider. He looks after comScore's business in the region, particularly Media Metrix Local Market Reporting. comScore reports on market-specific measurement of Internet usage for over 10 Asian countries and are rapidly adding other markets.

Prior to comScore, Joe was Regional Manager, SEA for Omniture - bringing market leading online business optimization software and web analytic solutions to the region. Previous to Omniture, Joe was the Director of Global e-Commerce for Millennium & Copthorne Hotels plc. Joe's responsibilities there extended from the global brand website to online marketing campaigns to web analytics and reporting. His role also included enhancing current online functionality and the development of new capabilities to optimize market reach in M&C's key source markets.

Before M&C, Joe was Chief Operating Officer of Open World Ltd which offers IT and Management Consultancy Services to the hospitality industry. In 2000, Joe was a core member of the startup team at Interactive Audience Measurement Asia (iamasia.com)- an internet market research firm- as Director of Technology. This internet startup took him away from his job at Discovery Channel Asia.
Joe graduated with a Bachelor of Science and Engineering Degree from Princeton University in New Jersey, USA.