Conference and Exhibition: Thursday, 3 June 2010 Friday, 4 June 2010

Asia’s leading Industry Event!

ad:tech Singapore 2010 has concluded with resounding success!

At the 3rd edition of the ad:tech Singapore event, we welcomed more than 1500 attendees over the 2 days. Post show report, conference presentations, podcasts and photos are now available.

	ad:tech Singapore was a unique opportunity to connect with agencies and client professionals who are shaping the Marketing and Digital media industry. The presentations, discussions and connections made at ad:tech provide for an abundant stream of ideas and inspiration. Francesco Lagutaine, Chief Marketing Officer Citi Asia Pacific
	If Internet is the only creation of mankind that it does not truly understand, ad:tech Singapore is the perfect place to get all the information, various high quality opinions and thought provoking statements that will help any marketers and agencies shape their own digital truth. It is truly a must-attend event. Helene Blanchette, Go-to-Market Strategy Manager Fuji Xerox Asia Pacific
	The future of marketing is collaboration, where brands and customers engage in defining and co-creating unique and compelling value. Similarly, ad:tech Singapore has developed into a valuable forum for brands, agencies and industry suppliers to connect, interact and create value for customers. I enjoyed and benefited from my participation in ad:tech Singapore and look forward to attending next year. Andrew Pickup, Chief Marketing Officer Microsoft Asia-Pacific
	2 years ago, ad:tech Singapore was the place to feel the pulse of Asia. This year, it was real power. The place to see the future of marketing, - brand, digital, social, collaborative, engagement, experience, CRM, every component of it turning real. I will definitely come again next year.  Haruko Minagawa, Touchpoint Evangelist, TBWA HAKUHODO

Closing Keynote Panel : What to Take Away from ad:tech Singapore 2010?

Moderated by: Adrian Moss, CEO, Asia Digital Holdings Over two days and across three streams of presentations, there’s a lot of content that delegates can benefit from at ad:tech Singapore. In this closing discussion find out what the headline keynote speakers have taken from the conference: what were the highlights for them, which themes & topics have interested and inspired them, and what were the surprise lessons & takeaways. Led by ad:tech emcee Adrian Moss, this discussion will help you focus on the most important and influential learnings from ad:tech Singapore 2010.

Latest keynote speaker from Kraft Foods 

Shawn Warren Vice President, Marketing Kraft Foods Asia Pacific Keynote Topic: Driving Marketing Excellence Through Digital - The Kraft Foods Asia-Pacific Journey Oreo, Cadbury, Jacob’s, Tang and Kraft Cheese, power brands under the helm of the world’s second largest food company, Kraft Foods. Vice President of Marketing for Asia Pacific, Shawn Warren, will discuss the important role digital marketing plays in building power brands across Asia Pacific. Whether as part of an integrated campaign, or as a stand-alone program, digital marketing is increasingly a key component in building marketing excellence at Kraft Foods across Asia-Pacific.

3 more keynotes announced 

Alex Hunter Independent Brand Consultant Keynote Topic: The Future of Brands on the Internet What is the future for brands online? How can brands turn customers into evangelists? How can small companies use the power of social media to take on the biggest brands in the world...and win? What does loyalty look like in the future? Alex in this keynote will draw upon his former experience overseeing the digital strategy for some of the biggest brands in the world together with case studies from Digg, Qype and other respected brands, will explore all these topics and more as we look at how customers, communities, and brands will intersect in the next few years, and how online behaviours will dictate how companies market their brands in the future. Join this keynote and see how Alex will translate lessons learned in European and American markets into actionable marketing insights for Southeast Asia.

Andrew Pickup Chief Marketing Officer, Microsoft – APAC Keynote Topic: Marketing In The Customer-Participation Era: The Windows 7 Launch Campaign Over 1 billion users and 8 million beta-testers helped to design, develop and launch Windows 7 – recently described by both Wired and The Wall Street Journal as Microsoft’s “best-ever operating system” and voted by BusinessWeek as one of the Top 10 consumer innovations of 2009. Learn how listening closely to customers – and leveraging the power of social media – was at the heart of the launch here in Asia-Pacific.

Brand speakers confirmed

First keynote speaker unveiled at ad:tech Singapore

Francesco Lagutaine Chief Marketing Officer, Asia Pacific, CitiGroup Keynote Topic: Setting a goal of truly effective Digital marketing. Are we missing the point? There is an accelerated rush to look at digital channels as the new frontier in marketing. Everyone is experimenting in social media as the latest “must-be-in environment” of marketing communication but the development of the Internet shows that being first is not always an indicator of ultimate success. Perhaps taking more time to develop Digital as the glue to how we do business rather than a channel to do business in may pay greater rewards

The 3^rd Interactive Advertising and Digital Marketing Exhibition and Conference, Asia

Online Advertising and Digital Marketing platforms can no longer be seen as “New Media” it has entered “Mainstream”.

With the continuing decline of ad spend in many of traditional media businesses, budget spend on interactive media continues to gain momentum and at the same time delivers quantifiable results for the brand advertiser. ad:tech Singapore 2010 will be the third regional event for the Interactive marketing community. ad:tech brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. With the continued growth in technology and use of digital media, ad:tech offers an unrivalled opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition and immersed themselves in digital technologies. Companies are realizing the meaning of ROI on ad spend like never before.

The two day exhibition and the two day highly engaging conference will provide you with amass of new knowledge and many new contacts.

In two days, can you become an “interactive Expert”?

……at ad:tech we’ll certainly help you try. Expect to see five amazing keynotes and around 24 different sessions covering every single aspect of Online, Interactive and Digital Marketing. Grasp the new opportunities on the expo floor and spend plenty of time networking with peers to gain the insights that can make you an expert. And all this in just two days.

For further information, please contact:  

Julia Kwan
Project Manager
ad:tech Singapore

Tel: +65 6513 0600
Mobile: +65 9109 6396
Email: julia@ad-tech.com

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