wednesday, november 26, 5:30pm - 6:30pm

Analytics & Measurement - Making Use of The Facts

Digital marketers in China are constantly challenged by numbers: conversion rates, click-per-acquisition, click-per-call, etc. Every business relies on a unique set of metrics to make decisions, but with limited measurement and analytical tools, marketers are often faced with challenges to analyze their website or online media campaign performance. Hear from the experts as they share how to optimize your business practices and develop your marketing strategies through measurement, analytics and insights; also listen to successful cases of brand driving up sales volume through effective measurement.

MODERATOR: Gabrielle Chou, Asia Pacific Leader, Acxiom Corporation PANELIST: Marc Gagne, Director & General Manager, Omniture Andy Chang, General Manager, MRM Worldwide Will Knight, SMB Customer Marketing Director, Microsoft China Dongyun Zhao, Online Marketing Director, Air China

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