ad:tech Shanghai 2008 - The Event For Digital Marketing!

- beijing
- london
- melbourne
- new delhi
- new york
- san francisco
- shanghai
- singapore
- sydney
- tokyo


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ad:tech New York

ad:tech New York





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tuesday, november 25

Tracks	Advertising Platforms & Solutions - Trend Setting	Strategy, Planning & Metrics	New Dimensions
9:30 am 9:45 am	Opening Remark industry leader - Welcome Note from ad:tech Management
9:45 am 10:45 am	The Revolution of Marketing
10:45 am 10:55 am	Interval Sponsored by Tencent
11:00 am 12:00 pm	Video Persuasion - The Cult and Culture of Video
12:00 pm 1:30 pm	Lunch sponsored by mTouche
1:30 pm 2:25 pm	SEM - Strategies & Tactics	Understanding the Digital Consumer: How today's consumer is utilising the web	Widgets in the Media Mix
2:30 pm 3:30 pm	User Generated Content	Budgeting for Online Campaigns	Next Generation - Mobile (Messenging, Content & Entertainment)
3:30 pm 4:00 pm	Afternoon Break - Sponsored by Tencent
4:00 pm 4:45 pm	eDM - Building Effective Email Campaigns	Building Customer Data, Segmenting for effective online campaigns	Social Networking - the New Breed and How to Advertise it
4:45 pm 5:30 pm	Adver-Gaming	Targeting and CRM - Building Customer Loyalty the Digital Style	Internet Word of Mouth in China: Brands Engaging with Real People, Real Talk and Real Community
5:30 pm 5:40 am	Interval sponsored by Tencent
5:40 pm 6:30 pm	Creativity Showcase - Effective Campaigns - How and Why They Worked
6:30 pm 8:30 pm	Networking Party - Sponsored by AdChina - DoubleClick - Epsilon
7:30 pm 11:00 pm	Digital Media Awards - Hosted by Digital Media (Haymarket)

wednesday, november 26

Tracks	Advertising Platforms & Solutions - Trend Setting	Strategy, Planning & Metrics	The Importance of Search
9:30 am 9:40 am	Opening Remark
9:45 am 10:45 am	Digital Media : New media or mainstream
10:45 am 10:55 am	Interval sponsored by Tencent
11:00 am 12:00 pm	Convergence of an offline publisher to online publisher
12:00 pm 1:30 pm	Lunch
1:30 pm 1:55 pm	The Promise of Digital and Mobile to connect the Post 80s and 90s in 2008
2:00 pm 2:55 pm	Mobile Marketing - Creating Effective Campaigns	Utilizing AdNetworks for Effective Campaigns	Tactical Search: Local and Global Search Strategies
3:00 pm 4:00 pm	Video Advertising	E-commerce	CPA
4:00 pm 4:30 pm	Afternoon Break - Sponsored by Tencent
4:30 pm 5:25 pm	Affiliate Marketing 101	Integrated Marketing - From Strategy to Delivery	Mobile Search - Addressing & Educating the Consumers
5:30 pm 6:30 pm	Digital TV - The Future	Analytics & Measurement - Making Use of The Facts	Driving Traffic Through Serach - Organic & Paid
6:30 pm 7:30 pm	Closing Party