ad:tech Shanghai 2008 - The Event For Digital Marketing!

Networking Party by: AdChina, DoubleClick, Epsilon

Chill out with us at ad:tech Shanghai’s networking party – Proudly sponsored by AdChina, DoubleClick and Epsilon. Chat, mingle and share with industry peers over drinks and food for 2 eventful hours. Bring you name cards – you’ll need plenty. All attendees of ad:tech Shanghai are welcome.

Date and time: 25th November, 6:30 - 8:30pm

Location: Exhibition Hall

Razorfish Breakfast Forum
Why Social Influence Matters: How to leverage social
media to reinvent your brand's customer connection

We all know that social media is having a transformative effect on the web, but how do brands capitalize on this craze? Is it a fit for all industries and brands? Measurement is difficult, so how can brands secure ROI? This presentation explores the power of peer-to-peer connections and the vital role they play in Social Influence Marketing. It reveals the best ways to fit social influence into a digital strategy and marketing budget, and gives brands tips on how to tackle the tough question of transparency. The audience will hear real-life success stories about brands like Levi's, Best Buy, Victoria's Secret and JCPenney, which have effectively used social influence to engage their consumers on a deeper level. Ultimately, it will show you how to harness the power of social influence for your brand, whether for a single campaign or a long-term branding initiative. Join Terri Walter, New York-based VP of emerging media, and Royce Lee, co-MD of Razorfish China, for a discussion that will get you thinking in a whole new way about your brand's digital life.

Date and time: 26th November, 8:00 - 9:30am

Location: Century Hall, Level 1

Breakfast Forum by McCann Worldgroup
Harnessing the Value of Value

Uncertain economic times. Limited disposable funds. Access to near-perfect product information. Pricing transparency. A plethora of word-of-mouth sources. Fragmented media landscape.

Providing potential buyers of your products and services with a value-based proposition is clearly more important today than it’s ever been.

In this breakfast briefing, McCann Worldgroup, will explain how you can best harness the value of value to create engagement and to effectively differentiate your brand in a fast-changing digital world.

Date and time: 26th November, 8:00 - 9:30am

Location: Venue Yellow River Hall, Level 3

Closing Party Sponsored by Omniture and PPLive

Date and time: 26th November, 6:30 - 7:30pm

Location: Mandarin Hall