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In the space of a few years the Chinese online market has seen remarkable growth. The insurgence of technology, the realization of new media opportunities and the incredible increase in users online clearly demonstrates the need for marketers to re-think their media strategies.
Click here to download the ad:tech Shanghai 2008 post show report.
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DAY 1: SEM: Strategies & Tactics
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Widgets in the Media Mix
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User Generated Content
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Next Generation: Mobile (Messaging, Content & Entertainment)
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Building Customer Data. Segmenting for effective online campaigns
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Adver-Gaming
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Internet Word of Mouth in China: Brands Engaging with Real People, Real Talk, and Real Community
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Keynote Panel: Creativity Showcase - Effective Campaigns: How and Why They Worked
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DAY 2:
Keynote: Digital Media: From New to Mainstream S Y Lau, EVP Online Media, Tencent
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Video Advertising
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Affiliate Marketing 101
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Integrated Marketing: from Strategy to Delivery
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| Keynote Presentation: |
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Digital Media: from New to Mainstream
SY Lau, EVP Online Media, Tencent
Digital media can no longer be seen as a new media, it’s now mainstream. This keynote speech explores how digital media is challenging traditional media platforms. Using the Wenchuan Earthquake and the Olympics as case studies, SY leverage his 17 years’ advertising experience and Tencent’s status as China’s leading portal, will show to the audience the competitive qualities of digital media over broadcast-speed, convenience, relevance of delivery and the power of users’ participation to name a few. This keynote will embrace the transforming power of this mode of media consumption and its effect on the consumers and marketers. |
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The Conference will focus on the state of the industry, new technologies, best practices and latest case studies in the interactive advertising field. The conference will enthuse the minds of marketers and agencies to create better campaigns and ensure strategic planning in order to gain high returns on their media investments.
The Exhibition will allow marketers and agencies to talk directly with the leading portals, publishers, social networks and solution providers from across the globe.
To view floor plan for the exhibition, please click here.
We look forward to another dynamic event in Shanghai!
Best regards,
Paul Beckley
Vice President
ad:tech Shanghai 2008
paul@ad-tech.com |
