session detail

Future Technology: Advanced Mobile Marketing Insight from Japan

tuesday, april 20 3:00 PM - 3:50 PM | Room 104

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Is the world of mobile in Japan absolutely different from other countries? Are Japanese cell phones too advanced to survive in other markets, something commonly referred to as the Galápagos Syndrome? Forget your preconceptions and listen in as we share details about Japan's unique story, as well as broader global mobile marketing and its issues. We’ll also look back on the past 10 years of mobile marketing in Japan and discuss any failures along the way to the current success story. Finally, we’ll share case studies from companies including Coca-Cola Japan and new trends and applications for both future phones and smart phones.

Key Takeaways:

Discover the differences and commonalities between the US mobile market and mobile marketing in Japan
Hear examples of successes and failures in the past 10 years in Japan
Learn even more about mobile marketing as we explore the latest trends in Japan

Topics: Emerging Technology, Mobile Marketing

SESSION LEADER

Susan MacDermidSenior VP, Digital Marketing Sectordmg world media

PRESENTERS

Akihisa FujitaPresidentD2 Communications Inc.

Hiroto EbataDirector, i Marketing, Marketing OperationsCoca-Cola(Japan)Company,Limited

Ms. Hisami OhshibaFounder and PartnerJaM Japan Marketing

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