session detail
A New World of Word of Mouth: Using Influence to Re-invent the Impression
tuesday, april 20 4:00 PM - 4:50 PM
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Brand Marketing
The ability to share everything online—tweets, videos, IMs, news—lets consumers control the flow of digital information and directly influence those who matter most to them. Impression-based marketing is dying and word of mouth and other forms of social marketing are picking up the pieces. It’s becoming an art and a science to tap into the buzz, yet stand out from the noise. Join Bridge Worldwide Chief Strategist and “The Next Evolution of Marketing” author Bob Gilbreath and ShareThis CEO Tim Schigel as they share their top observations and predictions for influence-seeking marketers and influence-affected consumers. Hear how two marketing campaigns measured success with word of mouth campaigns and changed how their brands thought about this evolving practice.
Key Takeaways:
- Re-think how you approach word of mouth marketing, to include more channels, opportunities and metrics
- Go deeper with case studies on two word of mouth philosophies: one “earned” and one “bought”
- Learn how brands who spend millions every year incorporate word of mouth into their larger strategies
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