session detail

Marketing Masters: Web Analytics -- Using Data to Your Advantage

wednesday, april 21 1:00 PM - 1:50 PM | Performance Marketing

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The current analytics landscape encompasses countless user touch points, which can lead to more data than analysis. This session will walk attendees through relevant data sources that can be tapped to gain valuable consumer insights. Focusing on analysis over data, attendees will see the future of their own marketing campaigns after learning how to accurately gauge consumer actions. Targeting options, optimized messaging and segmenting choices will be presented to ensure guests know what their data is telling them and how to use it to their advantage.

Session to continue from 2:00 - 2:50pm

Also, join us on Wednesday, April 21, from 3:00 – 3:50 pm in Exhibit Hall Theater 2 for the Marketing Masters: Web Analytics Exhibit Hall Theater Presentation, where Web Analytic exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series: Web Analytics: Using Data to Your Advantage.

Key Takeaways:

Learn about available data sources that enable marketers to compile holistic perspectives of user behavior
Investigate how marketers can use data to improve customer experience and satisfaction while boosting campaign performance
Prove that knowing your audience will help marketers elevate their multichannel digital marketing efforts

Topics: Web Analytics

MARKETING MASTER