session detail

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Marketing Masters: Social Media Strategies--Generating Leads & Loyalty

tuesday, april 20 11:00 AM - 11:50 AM | Brand Marketing

Sponsored by: Networked Insights

Each year brings a new social media flavor (think “YouTube,” “Facebook” and “Twitter”) each with its own claims to destroying the established media order and replacing it with a new regime of media channels, customers spreading the good word about some brands and destroying the equity of others without thinking twice. Savvy marketers need to do two things with social media: first, listen to what people are saying about their brands; second, learn to talk with your customers rather than at them. In today’s Social Media Master Session, industry guru Susan Bratton and a select handful of thought leaders will guide you through how brands are coping with and taking advantage of social media, how to define your company’s social media strategy, how branded communities are changing the game and what to do about marketing in real time.

Session to continue from 12:00 - 12:50pm

Join us as well for a Social Media Salon Networking and Open Discussion in Room 113 on Tuesday, April 20, from 2:00 - 2:50 pm where Social experts will be available to help answer your questions and guide the discussion around the challenges and opportunities.

Also, join us on Tuesday, April 20, from 3:00 - 3:50 pm in Exhibit Hall Theater 1 for the Marketing Masters: Social Media Strategies Exhibit Hall Theater Presentation, where leading Social Media exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series: Social Media Strategies – Generating Leads & Loyalty.

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