The program focused initially on the well-known consumer frustration of “I wish I had brought that great coupon with me to the store today”. Jo-Ann Fabrics and Crafts wanted to create a seamless experience between their email, print and direct mail marketing programs, and physical visits to their 756 stores by putting offers generated through any channel onto consumers’ mobile phones.

Patrick Collins, CEO of 5th Finger, says, “We underestimated the consumer appetite for a mobile solution to the simple problem of ‘I left my coupon at home’, and are ecstatic about the rapid consumer adoption and usage of the Jo-Ann Fabric and Crafts Shopping Companion. Our initial results prove out our hypothesis that consumers don’t crave a new way to shop (i.e., through their phone), but rather they want support in their current shopping behaviors. We call this ‘m-enabled commerce’. We are looking forward to the next version of the mobile experience that creates even more for consumers ‘in-store’ and converts shoppers into buyers.”

The Jo-Ann Fabric and Crafts mobile experiences are built on the 5th Finger proprietary mobile commerce platform RedShop Mobile, currently serving major retailers ranging from Victoria’s Secret to Safeway to JoS.A.Bank Clothiers.

About 5th Finger (www.5thfinger.com) and the RedShop Mobile Platform

5th Finger is a San Francisco-based startup backed by Starfish Ventures out of Melbourne, Australia. 5th Finger brings the power of m-enabled commerce to the retail experience to convert shoppers into buyers. 5th Finger moved its global headquarters from Sydney to San Francisco in 2007 and now serves an elite group of blue-chip retailers with a suite of loyalty, m-commerce and in-store marketing solutions. (http://www.5thfinger.com/partners/)

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For the ad:tech NY 2011 AdOptim announces the Next-Generation Toolbar Technology: Clubfinity Toolbar.

Clubfinity Toolbar lets users add best gadgets and Apps.

Clubfinity Toolbar is more interactive and the community experience takes its sense.

Clubfinity Toolbar is totally free.

Clubfinity Toolbar is the best way to increase publisher's presence with communities and monetize its audience.

Clubfinity is also Mobile, users can benefit free Mobile applications and Publishers complete their offer with popular Custom Apps.

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Deal expands Neverblue’s email marketing channel and U.S. presence.

It was announced today that Neverblue, a premier global lead generation network, has acquired AKMG, an international performance-based online advertising agency, based in El Segundo, CA for an undisclosed sum. AKMG will become an independent wholly-owned subsidiary of Neverblue.

AKMG was founded in 2007 by Internet marketing industry veterans Kimberlee White and Steven Patton. Kimberlee White continues as president of AKMG and all staff remains in place in its new El Segundo headquarters while Steven Patton will move on to new entrepreneurial endeavors.

Commented Hakan Lindskog, CEO of Neverblue. “This acquisition significantly expands Neverblue’s ability to offer our clients proven expertise to reach new customers, with the right message at the right time, via email performance marketing. AKMG is a leader in email marketing and we think that brands and marketers who rely on us now for web-based and mobile performance marketing will be excited to engage with AKMG in email channels,” he said.

“This is about fit and our collective ability to better serve our combined client base. That is why we are excited about joining Neverblue,” said Kimberlee White. “There are real and rapid sales and operational synergies we can realize with Neverblue. We can offer new marketing channels to Neverblue advertisers and similarly we can offer our clients access to Neverblue’s global performance marketing footprint. In the end, the winners will be our clients with measurable results,” said White.

This deal comes on the heels of other first quarter 2011 announcements from Neverblue. The company announced Neverblue Mobile in January, and the opening of its European regional office in Amsterdam in February and its regional Asian office in Hong Kong in March.

About Neverblue
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

About AKMG
AKMG is an international performance-based online advertising agency located in El Segundo, California. Advertisers are offered unlimited access to internet traffic all over the world via email, PPV, display, search and social media; while publishers are offered an ample selection of exclusive, branded, niche and direct campaigns opening them up to an instant revenue stream. Founded in 2007, AKMG's executives bring over 25 years of collective online advertising experience.

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* Exhibition Hall Booth: 1213

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“Citrusleaf is an innovative technology company, and we were pleased to be able to collaborate with them to develop its new database platform that now reliably stores our vast volume of user data,” said Mike Nolet, CTO, AppNexus. “They’ve been great to work with, and Citrusleaf’s offering was easy to deploy, has operated without interruptions and with little maintenance, and has easily scaled to meet our performance demands.”

The market need for a new database solution has never been greater. In digital advertising, brand advertisers are expected to increase advertising nearly 13 percent in 2011, to about $30 billion in the U.S. eMarketer predicts that by 2012, behavioral targeting will increase from $775 million today to $4.4 billion, with online video a major driver of this growth.

In addition to being deployed in the AppNexus platform, Citrusleaf’s product is currently deployed across multiple ad networks and DSPs. It helps customers store critical user data, quickly and effectively map incoming impressions to demographic profiles, and analyze this knowledge to drive decisions. Existing relational database technologies do not meet the growing business needs for this market. Citrusleaf delivers a new approach based on proven best practices and an architecture designed specifically to provide ease-of-use, stability, high availability, high performance and scalability.

“Our goal was to develop a database powerful enough to reliably manage, access, and analyze extremely large amounts of data in real-time, reduce time-to-market, and eliminate deployment risk,” said Srini V. Srinivasan, Citrusleaf founder and CTO. “By delivering a commercial-grade solution that delivers exceptional performance, scalability and operational efficiency, we know we can help our customers meet and exceed their objectives.”

Citrusleaf 2.0 is a different type of NoSQL database that combines the best practices inherent in both database and distributed technology. Benchmarks from early Citrusleaf customers reveal that project development and deployment times were shortened by over 60 percent. Additionally, due to Citrusleaf’s operational efficiency and ability to do more on less hardware, customers reported that hardware costs were up to five times less compared to other solutions.

“We clearly saw that no existing database was up to the task of solving the data and traffic needs of the digital age where the growing volumes of data have stretched the limits of technology,” said Brian Bulkowski, founder and CEO of Citrusleaf. “With our solution we enable our advertising customers to take advantage of the opportunities ahead, expand their businesses, and reduce their go-to-market risk.”

Citrusleaf is offering a 30-day free trial of its product. To download, visit http://citrusleaf.com/trial/free-trial.php. The company is exhibiting at ad:tech San Francisco 2011, April 11-13 in Booth # 2806. Citrusleaf will also be at the AppNexus Summit in San Francisco on Thursday, April 14.

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Ad:tech San Francisco features the industry's most entrepreneurial and innovative marketers and takes place April 12-13 at the Moscone Center in San Francisco. The show provides CommerceGate the unique opportunity to meet one-on-one with 300+ influential, leading-edge businesses and experts and offer them an exclusive look at their unique IPSP, proprietary gateway, ISO and anti-fraud services.

“At CommerceGate, we pride ourselves in providing the most innovative and reliable IPSP and PSP options. Ad:tech connects us with growing businesses and provides a platform to share the exciting tools and best billing practices we offer in order to enable greater profitability and protection,” said CEO Bjorn Skarlen. “Our goal is our merchants’ success. With long-term industry experience, powerful fraud protection tools, technological advancements and a sharp focus on the client’s needs, CommerceGate continually proves itself to be a crucial partner in sustaining longevity for our clients. We hope you will come visit our booth at ad:tech and let us show you how we can increase your revenue and maximize your business!”

With an endless amount of payment options available for both the US and International markets, every merchant can take advantage of CommerceGate’s global billing services. Clients know they are in good hands with account options such as PreScreening services that scrub out fraud before it is processed, customer service that is available 24/7/365 and setup that has them up and running in just a matter of days. The team at CommerceGate will be in full force at ad:tech SF this year to educate merchants first hand on the variety of billing solutions available and how they can put CommerceGate solutions to work for their business.

To meet with CommerceGate at the show, email sales@commercegate.com. For a look at their global billing options, visit booth #1815 at ad:tech SF, and for a more in-depth look at all the services that CommerceGate provides, visit www.solutions.commercegate.com.

CONTACT:
Bonnie Moss
bonnie@mossnetworks.com

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“DMG was one of the earliest adopters of the AppNexus platform and one of the first to integrate such an innovative application with our open APIs, one that can vastly improve targeting and campaign performance” said Brian O’Kelley, CEO, AppNexus. “What DMG has done is emblematic of where we at AppNexus believe ad networks are heading – creating differentiated and unique capabilities on top of a world class core infrastructure. We’re thrilled to have DMG as a partner.”

Traffiliate, DMG’s proprietary, patent-pending technology, is a decision-making platform that uses post-click data to provide dynamic landing page and conversion funnel optimization. Traffiliate gathers, measures, analyzes, and evaluates critical data from all stages of the value chain to serve up a landing page most likely to convert each specific user. Ideal for large-scale campaigns, Traffiliate matches multiple landing pages with multiple user profiles-, predicting the best-performing combination of profile, landing page and conversion funnel. Maximizing revenues and ROI by 30%, Traffiliate is already serving 4 million landing pages a day, and has proven its benefits in over 6000 global campaigns. (http://www.traffiliate.com)

DMG’s Trafilliate solution is fully integrated into the AppNexus user interface so that clients can access their Traffiliate account seamlessly.

“There is no other digital optimization solution like Traffiliate on the market for direct marketers and advertisers looking to drive conversion,” said Tsafrir Peles, Co-CEO and Co-Founder, DMG. “AppNexus was the only technology partner who could help us deliver on this concept at such great scale, and already our clients are experiencing incredible performance lift. We look forward to innovating future applications on the AppNexus platform to benefit our customers.”

Tsafrir Peles will speak at the bi-annual AppNexus Summit on Thursday, April 14 www.appnexus.com/summit at the Four Seasons in San Francisco, following the ad:tech conference.

About DSNR Media Group (DMG)
DSNR Media Group (DMG) is a result-based interactive advertising company for online & mobile, relying on years of in-depth proven experience. Offering unique optimization technology and methodologies along with large scale media aggregation expertise, DMG runs campaigns in over 25 languages, spanning a worldwide market influence of over 25 billion impressions and 200 million unique users per month. For more information, visit www.DsnrMG.com.
http://www.traffiliate.com/Video-Page.htm
http://www.traffiliate.com/Download/TraffiliateWhitePaper.pdf
About AppNexus
AppNexus is the real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies. Led by the pioneers of the Web's original ad exchanges at Yahoo!’s Right Media and Google's DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities that empowers sophisticated companies to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest buyers and sellers of online advertising, including major aggregators and exchanges.

Based in New York City, AppNexus is backed by an outstanding group of investors; including Marc Andreessen and Ben Horowitz, First Round Capital, Venrock, Kodiak Venture Partners, Ron Conway, Khosla Ventures, and Microsoft. For more information, visit www.appnexus.com.

Media Contacts:
DSNR Media Group
Ida Yoffe, Marketing Communications
iday

Powered by Egghead's Engagement Engine, timeline-based interactivity both engages viewers and guarantees large audiences to ensure that our Brand's messages will be seen. The Engagement Engine enables marketer to connect with audiences through interactive contests, sweepstakes and promotional offers. These offers can be used to capture prospect information, prompt direct purchase and even drive in store traffic.

Mr. Murphy, President/CEO of Egghead Productions, said "As marketers, we need to continue to evolve to effectively reach our target audiences. Our new Interactive Branded Entertainment solution provides a new business model for brands to truly connect with larges audiences, define their brand positioning and monetize consumer interactions."

With the comprehensive three-pronged approach that combines custom developed highly-entertaining content, interactivity to ensure engagement and editorial placement with reach up to 85+ million views, brands can be assured they will both reach and connect with their desired audiences.

Egghead, a film and video content producer and video marketing firm, assists leading brands with unique ways to reach, connect and captivate large audiences.

Contact Information:
Egghead Productions
269 Technology Way #5
Rocklin, CA 95765
916-626-3055
http://www.eggheadproductions.com


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Providing the most secure and reliable credit card, debit card and alternative payment solutions has been the company’s mission since its inception. Payment options are completely customizable and a separate internet merchant account is not required, as eMerchantPay offers both a hosted solution and gateway platform in one single option. The merchant gateway interface and virtual office puts the control of real-time reporting at each client’s fingertips.

Meet up with eMerchantPay Sales Representatives at booth #1826 during ad:tech San Francisco and find out all payment processing solutions they can provide for your particular business.
To schedule a meeting with a Sales Representative at the show, email sales@emerchantpay.com.


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New York, N.Y., April 12, 2011 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations effectively target and engage their customers across both traditional and digital media, today announced a strategic partnership with Turn, the industry’s only end-to-end platform for managing data-driven digital advertising. After an expansive evaluation process, Experian Marketing Services selected Turn to provide the advanced data and media management technology that enables Experian to integrate its leading direct marketing capabilities into the online world.

Through the agreement, Experian Marketing Services is one of the first marketing services provider to apply direct marketing capabilities to an online environment through its Audience IQSM product. Powered by the Turn Platform, Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household, which will provide an expansive addressable audience that can be accessed across the digital advertising landscape.

“By incorporating Turn’s leading-edge technology, Experian Marketing Services can now apply our expertise in direct marketing to the online world, creating targeted audiences for advertisers to plan, measure and manage digital advertising campaigns,” said Matt Seeley, group president, Experian Marketing Services North America. “No other platform in the industry has the same offline direct marketing capabilities for online, that Experian Marketing Services offers.”

“Turn is thrilled to be strategically partnering with a marketing leader like Experian Marketing Services,” said Bill Demas, President and CEO of Turn. “By utilizing Turn’s real-time data and media management capabilities to power the Audience IQ product, Experian Marketing Services is providing brands and agencies with a fundamentally new and incredibly powerful tool for integrating offline and online advertising campaign strategy and execution.”

Experian Marketing Services is a single-service provider for advertisers and agencies to create all their addressable advertising needs. As such, the Audience IQ platform combined with the Turn Platform is already the preferred media trading desk for Experian Interactive, a top five online advertiser in the U.S.

As a leader in the digital-advertising space, Experian Marketing Services will be hosting a workshop on addressable advertising at the ad:tech conference in San Francisco, Calif., April 12. Attendees will learn how to better leverage direct-marketing data and gain knowledge on innovative techniques for online display advertising.

The Audience IQ product draws upon Experian’s more than 30 years of experience in addressable marketing while maintaining our commitment to providing products and services in a privacy-centric manner. Data utilized through the Audience IQ product is anonymous, non-personally identifiable data. Experian Marketing Services, Turn and the Audience IQ product comply with all applicable laws, follow established industry self-regulatory guidelines, and utilize a variety of processes and procedures to safeguard consumer data.

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eZanga SEO™ offers a targeted approach, which can be focused locally or nationally, while incorporating the most competitive performance-based ranking tools. There is absolutely no set up fee with eZanga SEO™, and can be offered by itself or packaged with other eZanga pay per click advertising products.

“By combining Search Engine Optimization and Pay Per Click advertising, our clients’ campaigns will become an online marketing powerhouse, providing businesses locally or nationally with most targeted visibility and cost effective results,” says Richard Kahn, eZanga.com CEO. “As a team of search professionals, we strive to improve our practices in order to give our clients a lift over their competitors.”

eZanga SEO™ features will combine extensive keyword research development, a content and social media marketing strategy, formulation of press releases and business video, along with the creation of tags, robot files, site maps, classified ad and submission to top industry directories and search engines.

About eZanga.com, Inc.:

Delaware-based eZanga (www.eZanga.com) provides online advertisers with local, regional and national advertising focused on generating high return on investment. eZanga offers SEM, PPC, SEO and contextual advertising solutions. eZanga also operates a search engine, which is powered by proprietary technologies that take advantage of Meta search by retrieving search results from multiple search engines and re-ranking and displaying the most relevant results without duplication. eZanga is an Inc. 500 company and was deemed Delaware’s fastest growing company by Inc. magazine in 2008.

###
Contact:
Lisa Quinn
PR Manager, eZanga.com
(888) 439-2642 x7118
lisaq@ezanga.com

Flite also today announced a $12 Million Series C round of financing [Editor's Note: please see "Flite Closes $12 Million Series C Funding From General Catalyst Partners, Sequoia Capital, Hummer Winblad and NCD Investors."
"Over the past several years, Widgetbox has been a pioneer in helping make the Web a more interactive, entertaining and fun experience, while helping businesses better monetize their Web properties," said Flite CEO Will Price. "Our platform has evolved to become a powerful way for top brands to deliver a new category of Web ads -- a new standard for how display ads are created, monetized and shared. At Flite, we believe that online ads should be immersive, engaging experiences that excite consumers."
More than one hundred and twenty leading brands have used the Flite platform to deliver their brand experiences across the Web. With twenty-five billion units served, more than one hundred and twenty million monthly uniques, and fifty-five million unique daily events captured by Flite's metrics system, Flite's technology is proven to scale. Flite publishing partners include LinkedIn, Forbes, Yahoo! and CBS Interactive, and brands like Microsoft, L'Oreal, Charles Schwab and Toyota have utilized the Flite platform to deliver their brand experience across the web.
"Flite is really onto something big. Their solution is perfect for brands who are looking to go beyond static display ads," said Brian Monahan, EVP and Managing Partner at IPG Lab. "In real-world multi-client tests, we've compared the engagement, conversion and brand lift results of dynamic and standard display ads and found that Flite's approach consistently outperforms that of disconnected control ads by a wide margin. With Flite, our clients have seen substantial increases in campaign performance thanks to the platform's flexible and interactive features, which arm publishers and advertisers alike with a new level of storytelling."
Flite is changing the way advertisers connect with consumers, resulting in dramatically improved ad performance across tablets, smartphones and computers. Key features of the Flite platform include:
* Metrics: Industry-leading analytics provide deep insight into campaign performance, all from a central online dashboard.
* Live Updates: Innovative real-time updates allow you to serve viewers real-time content and dynamically update campaigns mid-flight.
* Web-Based Builders: Easy-to-use self-service tools make it possible to customize and edit ad creative with little to no technical knowledge -- lowering development costs and decreasing turnaround time.
* API Integration: API compatibility allows customers to integrate third-party data into your ad creative and include third-party ad-serving systems such as DART and Atlas.
* Social Content: Incorporate your brand's social media investments into campaigns to engage audiences and deliver a rich website-like experience in-unit.
* Mobile and Device Delivery: Tablet and mobile-compatible ads allow you to reach audiences across multiple channels including iPad, iPhone and Android devices.

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"We're inspired by Flite's mission of changing the way brands and publishers team to create ads leveraging a Web-based model that will revolutionize the way online ads are built and delivered," said Neil Sequeira, managing director at General Catalyst. "Flite has a tremendous amount of market momentum and is working with an impressive set of both advertisers and publishers. We believe the company has an opportunity to re-think the whole category and create a new era of innovation in the digital advertising industry."

Flite is changing the way advertisers connect with consumers, resulting in dramatically improved ad performance across tablets, smartphones and computers. The platform enables advertisers and publishers to deliver real-time, interactive display ads that are built with Web-based tools and comprehensive analytics to give advertisers in-depth insights into customer engagement beyond mere click-through rates. The latest round of funding allows Flite to continue to build out its platform to help marketers move away from existing display ads that require more cumbersome and time-consuming processes.

"Online display ads have, for the most part, remained unchanged since they first came into existence more than a decade ago," said Will Price, CEO of Flite. "We are creating a significant re-thinking of the space by offering a platform that allows marketers to harness dynamic and social Web content to quickly create richer, more engaging ads. Flite is moving the display ad market forward by incorporating real-time elements and delivering more insightful metrics for marketers to create interactive, compelling ads that are exponentially more effective. Our mission is to change the landscape of display ads as we know it."

Flite's cloud-based ads allow brands to flight ads as interactive and impactful as the Web itself. Flite publishing partners include leaders such as LinkedIn, Forbes, Yahoo!, CBS Interactive and IDG, and brand advertisers such as L'Oreal, Microsoft, Toyota, Charles Schwab and more than one hundred and twenty leading brands have used the Flite platform to deliver their brand experiences across the Web. With twenty-five billion units served, more than one hundred and twenty million monthly uniques, and fifty-five million unique daily events captured by Flite's metrics system, Flite's technology is proven to scale. For more information, please visit www.flite.com.

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“Times are especially difficult for non-profits,” explained Simon Grabowski, Implix CEO and founder of GetResponse. "Individual and corporate contributors are tightening their purse strings, while government funding has all but disappeared. But what we are discovering at GetResponse is that this economic pressure is leading many agencies and companies to invest in email marketing and, increasingly, wean themselves off more expensive, lower-ROI tactics. At GetResponse, we have enthusiastically supported non-profits for over a decade and hope this new incentive will allow them to not only survive, but thrive for years to come.”

The only application requirement is to provide the required contact information and 501(c) (3) documentation. Once approved, non-profit teams can begin reaping the benefits of easy-to-use, on-demand GetResponse email marketing in minutes.

Benefit Highlights:
- Stay in touch with members and contributors for pennies a day.
- Create newsletters using 1000+ free images and 300+templates.
- Run effective email and social media development campaigns.
- Add video and multimedia in a snap to increase response rates.
- Survey members to gather data and better meet their needs.
- Test and monitor results to make every campaign better than the last.

To learn more about the 50% Non-profit Lifetime Discount Program, please visit: http://www.getresponse.com/pricing/non-profit.html.

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Return Path DELIVERABILITY MONITORING TOOLS do not affect the ways GetResponse customers send and deliver their messages, but provides GetResponse Deliverability Experts with deep insights into the paths messages take on their way to inboxes. This feedback is shared with customers to help them optimize their emails for deliverability, protect their domain reputations, and strengthen ISP relationships through enhanced compliance with standards and expectations.

"Deliverability continues to be the top issue for marketers looking for an email services provider (ESP), explained Simon Grabowski, Implix CEO and founder of GetResponse. "As the volume of email increases, ISPs are getting tougher about issues like engagement, frequency, and relevancy, which is why we chose to integrate best-in-class Return Path deliverability monitoring tools to ensure the highest possible results for our email marketing customers."

To learn more about GetResponse email marketing, please visit: http://www.getresponse.com.

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"A picture is worth a thousand words, especially when it comes to competing for attention in today's overcrowded inboxes," says Simon Grabowski, Implix CEO and founder of GetResponse. "We also know that HTML emails can deliver up to 59% higher CTRs than plain text messages, based on a latest GetResponse study. So we wanted to make it easy for SMB marketers to boost their email marketing response rates all year long – without spending a dime of their 2011 budgets."

To access the 1000+ email-ready images and over 20 categories of professionally designed istockphoto.com library art, users simply create an HTML newsletter, click "Add image", then browse the Gallery and select the perfect images for their newsletter or campaign. With more than 400 newsletter templates to choose from, marketers can create and save virtually unlimited combinations of graphics and design.

Benefit Highlights:
- Reduce or eliminate graphics costs.
- Save hours, even days, on graphics search.
- No need for additional graphic resources.
- Create beautiful, visually targeted and engaging newsletters.

For more information or to sign up for GetResponse email marketing and the free Image Gallery, the please visit http://www.getresponse.com/features/free-image-gallery.html.

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The judges, Robert Scoble, a popular technology evangelist, and Ann Winblad, a technology leader and Managing Director, Hummer Winblad Venture Partners, selected Ifeelgoods from a group of 30 startups that had applied and been accepted as participants in the contest. Scoble and Winblad cited Ifeelgoods’ creativity, innovation and fast growth as reasons for picking it as a winner.

"Today's startup ecosystem is brimming with great ideas, innovations and inspiring entrepreneurs," said Winblad. “Ifeelgoods has all of these, but what sets them apart is how well they have leveraged social media and virtual goods to bring an innovative and valuable product to drive revenue for online retailers."

The Web 2.0 award comes less than a month after online retailer, Shoebuy.com, won the eTail Best in Class Award for Social Media for its Facebook Credits campaign powered by Ifeelgoods.

Ifeelgoods has executed Facebook Credits incentive campaigns for 1-800-Flowers.com, Netflix, Shoebuy.com, Lifetime Brands, The Golf Warehouse, The Dallas Mavericks, ShopAtHome, 1-800-PACK-RAT and La Redoute, the #1 e-commerce site in France.

“The search for the next big marketing idea never ends,” said Ifeelgoods Co-Founder and CEO Michael Amar. “We are honored that two highly respected members of the startup community recognized Ifeelgoods’ virtual goods incentive product, which gives marketing executives an important new tool to improve their businesses.”
Facebook Credits as an incentive in e-commerce sites and in online advertising was unheard of six months ago. Today it’s delivering unprecedented performance improvements for online retailers and online marketers. Results include the doubling and tripling of click-through rates of online ads featuring Facebook Credits. Additionally, conversion rates for offers with Facebook Credits are 30 percent to as much as five times higher than similar offers of equal dollar value.

About Ifeelgoods, Inc.
With its patent-pending digital goods incentive system, Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Current clients include 1-800-Flowers.com, Shoebuy.com, Dallas Mavericks, Lifetime Brands, Netflix, La Redoute, 1-800-PACK-RAT, and The Golf Warehouse. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.

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Liqwid ads dynamically fill the empty space between webpages and the viewer’s browser or screen, ensuring ads are always viewed when rendered without popping up, floating or blocking website content in any way. For the first time, advertisers will pay only for ads viewed for a minimum time.

Unlike today’s online ads, liqwid ads apply the media buying model traditionally used in TV and print advertising to the Internet. The liqwid technology that powers the ad units provides sophisticated delivery, monitoring and reporting capabilities that make it possible for advertisers to specify true reach and frequency by controlling the number of viewers who see each ad and the number of times they see it.

“Who isn’t tired of pop-up ads? Even my favorite sites have succumbed to blocking valuable content in return for cash,” says Eric Kavanagh, CEO and co-founder of The Bloor Group, a new-media analyst firm. “That trade-off drives down traffic and irritates the customer. What Liqwid offers is a viable solution that honors the separation of concerns that viewers want: content in the middle, ads on the outside.”

LeftsnRights co-founders, Jim Rowan and Nikolai Mentchoukov, decided it was time to redefine the interactive advertising experience with the development of liqwid ads in 2010. Rowan has an extensive financial and technology background, while Mentchoukov is one of the leading experts worldwide in rich media content and online advertising technologies. Due to their backgrounds, both founders have an especially in-depth understanding of the challenges facing today’s online publishers and advertisers and have found a way to solve these issues using their proprietary new liqwid technology.

“With liqwid ads, we’re creating a paradigm shift in the online advertising industry. Liqwid ads enable publishers to preserve the integrity of their websites while generating incremental revenue,” says Mentchoukov, LeftsnRights CEO. “And advertisers can gain complete control over their ad spend to accurately calculate and increase ROI of their online investments.”

The liqwid ad unit was recently chosen as a finalist for the Utah Innovation Awards in the category of Enterprise Software and Web-enabled B-2-B Solutions. The Selection Committee, comprised of seventy professionals from Utah’s business, technology and academic communities, made their selections after a month-long evaluation process. Winners will be announced on May 3, 2011.

Liqwid Ad Feature Highlights:

• Minimum size guarantees up to three times larger than banner ads
• Content can include any type of creative or application including games, rich media, video and social media
• Viewer-directed placement enables advertisers to choose number of specific viewers who see each ad and the number of times they see it
• Virtual board technology positions ads outside of web pages, guaranteeing ads are seen whenever rendered without disrupting content
• Minimum Viewing Time tracking ensures visitors view an ad for five seconds (MVT:5) before charges are incurred

About Liqwid, a LeftsnRights brand

With the introduction of its liqwid ad units in 2010, LeftsnRights was founded to develop and deliver digital advertising solutions that redefine the interactive experience. The company offers digital studio services that liqwify ads, as well as liqwid technology that provides the most precise and targeted online ad delivery, monitoring and reporting available today.

Contact:
Jim Rowan
Liqwid, a LeftsnRights brand
jr@liqwid.com
800-870-5006 / 310-480-0197
www.liqwid.com

About Local Splash: Local Splash is part of Relevant Ads, Inc., and is headquartered in Santa Ana, California. Its proprietary technology and process secure high local search engine placement for local businesses and national chains with a local presence. To learn more about Local Splash and its local SEO services, visit www.localsplash.com.


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Loyalize reaches consumers on the phones and tablets they’re already using, during the shows and events they are already watching and talking about. With Loyalize, consumers socialize, compete, share, shop, and discover, all while winning badges and points they can redeem for real rewards. Its platform is designed for interaction across a mass audience in real time, with analytics and tools for identifying and rewarding the most valuable consumers.

The SocialTV Companion Service from Motorola Mobility Inc (NYSE:MMI) utilizes component modules from Loyalize, including real-time social experiences and our real-time participation platform, analytics, and rewards administration components, as referenced in their April 7th announcement.

“Today, people are constantly tweeting, chatting, posting, and surfing while they watch TV, when they attend a sporting event, or see a performance. Until now, those side conversations came at the cost of losing the audience’s full attention,” said Todd Greene, CEO of Loyalize. “Now with Loyalize, the audience becomes part of the show. People get rewarded for participation, opening up a new channel for brands to reach the audience.”

With Loyalize, consumers participate together in real-time with unique mass-audience experiences and group games designed for national TV broadcasts and during large live events. Social Games like “SmackTalk” give sports fans the spotlight to speak their mind about the opposing team while the audience judges their wit. Live Experiences like “Mood-o-Meter” drive audience members to share their emotions about the content, as it happens – an astounding tool for insights for brands, celebrities and content providers. “Debate Tracker” measures audience sentiment on a nationwide scale during a political speech or debate.

Rich analytics give brands and content providers key insights into how audience members are sharing, participating, and reacting, while flexible campaign tools let partners continually enhance the experience by adding new consumer challenges and rewards.

The Companion Device

Loyalize’s products are designed to work on any “companion device” – specifically, all Android and iOS devices, tablets and phones. Loyalize makes heavy use of standards like HTML5 and CSS3 to ensure easy configurability, cross-device compatibility, yet offering a native-app experience. The proven Loyalize cloud-hosted technology platform is in use today with over 21M page views/month serving consumers in 50 languages around the world.

More details on Loyalize can easily be found on its web site.

About Loyalize
Loyalize is an audience participation company. Our platform drives audience participation on the screens consumers already use (phones, tablets, laptops), during the live events and broadcasts they're already commenting on. Loyalize's white-label experiences, games, polls, and more give consumers a fun way to share, shop, discover and play with others in real-time, while winning loyalty points redeemable for real rewards. With Loyalize, brands drive the social conversation and find out what resonates with their audiences. The privately-held company has 22 employees and offices in San Francisco and Los Angeles, CA. For press inquiries, please visit: http://www.loyalize.com/press

Contact:
Emily O’Brien
LEAP! Public Relations
303-550-6070 | emily(at)leappr(dot)com


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SAN FRANCISCO/PARIS April 12, 2011 – LTU technologies today announced the availability of pixlinQ (www.pixlinQ.com). pixlinQ mobile visual search enables advertisers to easily link printed ad material to digital content using a mobile device without having to add QR or 2D codes. Mobile visual search has proven an excellent alternative to codes, e.g. for brands that do not wish to dilute the aesthetics of their visual brand message or outdoor advertising where it may be challenging to get close enough to the ad to scan a code.

From a simple snapshot of an ad, catalog, poster, in-store display, or product packaging, brands can automatically deliver targeted content such as product information, mCommerce options, coupons, videos and more to users on their mobile devices. pixlinQ allows marketers to activate printed materials in seconds and track the ROI and effectiveness of campaigns with detailed analytics of usage, location and much more.

“Working with many global brands, we are always looking for new and innovative technologies,” said Dana J Farbo, president of Imano and acrossair. “Mobile visual search provides the ability to link offline with online and achieve consumer engagement at every level. With pixlinQ it is extremely easy to add this functionality to mobile campaigns and apps and then capture important data and success metrics to measure the effectiveness of our campaigns.”

pixlinQ in action at ad:tech San Francisco
LTU will be demonstrating pixlinQ for brands in the Mobile Marketing Zone (demo stand 9) at ad:tech San Francisco from April 11-13, 2011. At ad:tech, attendees can try the power of mobile visual search for themselves and win a sweet prize from Dylan’s Candy Bar.

Integration, campaign management, analytics and flexible pricing
pixlinQ features a wide range of integration options that make it easy to incorporate into mobile apps and programs. LTU offers a visual search database API, SDKs for iOS and Android and even white label apps that let organizations with no development resources build branded mobile visual search iPhone and Android apps at a fraction of the cost of outsourcing development.

pixlinQ CMS – Content and Analytics The pixlinQ content and analytics platform makes it possible for organizations to easily set up campaigns and add visual objects. pixlinQ analytics also allows users to track campaign progress and performance in real-time.

The pixlinQ API is powered by LTU engine. LTU engine is available as licensed software and on demand. It is a strong solution for developers that wish to build an internal home-grown system.

pixlinQ Availability and Pricing
pixlinQ is designed to be affordable for organizations of all sizes. With different levels of integration, there is an option for any budget. The cost of pixlinQ includes a low setup fee, a monthly fixed fee, and per query monthly costs that scale according to volume.
About LTU technologies Founded in 1999, LTU technologies provides cutting-edge image recognition technologies to global commercial and government organizations for media intelligence and advertisement tracking, mobile applications, site search for ecommerce and stock photography, brand and copyright protection, law enforcement and more. Its newly launched pixlinQ family brings mobile visual search capabilities to the mainstream. For more information, visit http://www.ltutech.com.

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The acquisition will be carried out gradually and the final value, estimated at $30 million, will be determined according to performance during the next four years. Adperio specializes in social media and virtual currency with annual revenue of $50 million.

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Online advertising gurus, tech and marketing professionals, bloggers and publishers – all of them generate content and need to be heard, read, and appreciated by customers and end-users. Traffic to their portals, web-sites and blogs is a reflection of their business and social value for large online-community.

Ranked by Alexa as one of the 500 most visited resources in the world. MGID Inc. is an active participant of ad:tech New York global digital gathering since the year of foundation in 2009.

“The true power of our digital expertize needs to be revealed in specific digital surrounding, where our partners, clients, potential and future customers have unique opportunity to interact and disclose their business efforts, exchange opinions, discuss mistakes and conditions for future fruitful cooperation,” - claims Nick Marr, the European Marketing Officer of MGID Inc. – “We enjoy serving our clients and making their digital influence grow as fast as the traffic rate at mgid.com. And ad:tech is one more opportunity to assume our business potential.”
For more than 10 years, Ad:Tech New York has been creating an inspiring business atmosphere for hundreds of participants and thousands of visitors over 3 days of the most influential events in worldwide digital marketing. This exhibition event has already become the biggest idea-exchanging platform for such digital juggernauts as Google, Facebook, YouTube, ebay, Virgin, Forbes, Orange, Disney, O2, Amazon, Nike, AOL, Euro RSCG, G2, LBi, Guardian etc.
For more information on MGID Inc., visit www.mgid.com/about
Notes to Editors:
MGID Inc. occupies booth #1863

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AKMG was founded in 2007 by Internet marketing industry veterans Kimberlee White and Steven Patton. Kimberlee White continues as president of AKMG and all staff remains in place in its new El Segundo headquarters while Steven Patton will move on to new entrepreneurial endeavors.

Commented Hakan Lindskog, CEO of Neverblue. "This acquisition significantly expands Neverblue's ability to offer our clients proven expertise to reach new customers, with the right message at the right time, via email performance marketing. AKMG is a leader in email marketing and we think that brands and marketers who rely on us now for web-based and mobile performance marketing will be excited to engage with AKMG in email channels," he said.

"This is about fit and our collective ability to better serve our combined client base. That is why we are excited about joining Neverblue," said White. "There are real and rapid sales and operational synergies we can realize with Neverblue. We can offer new marketing channels to Neverblue advertisers and similarly we can offer our clients access to Neverblue's global performance marketing footprint. In the end, the winners will be our clients with measurable results," said White.

This deal comes on the heels of other first quarter 2011 announcements from Neverblue. The company announced Neverblue Mobile in January, and the opening of its European regional office in Amsterdam in February and its regional Asian office in Hong Kong in March.

About Neverblue
Headquartered in Victoria, British Columbia with offices in Europe and Asia, Neverblue is a premier global lead generation company that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

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Media Contact
Leanne Lowe
Email: leanne.lowe@neverblue.com
Phone: +1 (250) 386-5323 x.268

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"Until now, mobile marketers have had to make relatively blind media buying and campaign optimization decisions", said Gregg Stewart, Vice President of New Media Platforms. "With Neverblue Mobile Analytics, marketers can run far more efficient and cost-effective mobile campaigns than ever before."

Neverblue Mobile Analytics provides mobile media buyers click-level information that is essential for intelligent campaign optimization, including performance metrics factored by carrier, device make and model, operating system and screen resolution.

"Built on top of and fully integrated with Neverblue's user friendly network platform, Neverblue Mobile Analytics offers the same reliability, accuracy and convenience our client base is accustomed to", said Breen Liblong, Neverblue's Director of Technology. The platform is highly scalable and extensible and designed to keep pace with explosion in mobile media marketing as well as the proliferation of new mobile devices in use across the globe.

This new mobile technology follows the successful launch of Neverblue Mobile in January 2011. Neverblue Mobile works with select affiliates and advertisers in popular verticals such as dating, education, daily deals and automotive.

About Neverblue
Headquartered in Victoria, British Columbia with offices in Europe and Asia, Neverblue is a premier global lead generation company that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

-30-
Media Contact
Leanne Lowe
Email: leanne.lowe@neverblue.com
Phone: +1 (250) 386-5323 x.268

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"Our affiliates expressed interest in having the ability to pinpoint exact times of increased traffic," said Breen Liblong, Neverblue's Director of Technology. "We value our partners' feedback and decided to create day parting reporting that easily integrates into our current affiliate interface."

Neverblue's day parting technology offers intuitive filtering options that include the ability to filter based by country and region. Additionally, day parting reports have the capability to be set to match the time zone of an affiliate's location. The reports are easily accessed through export files including CSV and XLS files, for deeper analysis.

"Neverblue's affiliates are savvy marketers who can use the new day part report tools to immediately increase the financial performance of their campaigns", said Gregg Stewart, Neverblue's VP of New Media Platforms. "The ability to ramp spend up and down based on temporal patterns enables a powerful new means of campaign optimization".

About Neverblue
Headquartered in Victoria, British Columbia with offices in Europe and Asia, Neverblue is a premier global lead generation company that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000™.

-30-
Media Contact
Leanne Lowe
Email: leanne.lowe@neverblue.com
Phone: +1 (250) 386-5323 x.268

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OpenX Enterprise's innovative technology now empowers leading publishers to more efficiently and effectively maximize revenue in the increasingly sophisticated ad landscape. Today many publishers find revenue management inefficient and complex because they have to utilize different tools to manage different demand channels. For example, some publishers today use their old ad server for exclusive and guaranteed campaigns and then use a separate and unintegrated service to attempt to optimize non-guaranteed and real-time bidded demand.

In contrast, OpenX's new platform maximizes publisher revenue by optimizing all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs). Another vital component of the OpenX Enterprise platform is an integrated and comprehensive data collection and targeting system that allows publishers to use both proprietary and third-party data to enable audience-based media buying across their inventory.

"We're extremely excited to launch the brand new version of OpenX Enterprise because it really attacks some of the most fundamental challenges facing publishers today," said Tim Cadogan, chief executive officer, OpenX. "Specifically, we think it's vital for all of a publisher's ad revenue streams to compete in a way the publisher can understand and control in a consistent way. OpenX Enterprise now allows a publisher to manage and optimize exclusive, guaranteed, non-guaranteed and real-time revenue sources all in one unified platform. Furthermore, we have created powerful audience segmentation tools combined with seamless third-party integration capabilities so that all of a publisher’s data – first- and third-party – resides right within the ad server. We think this is essential for publishers to level the playing field with sophisticated buyers in order to extract full and fair economic value from their inventory. Finally, we have incorporated a very robust set of APIs to make OpenX Enterprise the most flexible and extensible platform in the market. We believe this unique combination of capabilities makes OpenX Enterprise a platform many publishers can truly build their businesses on for the long-term."

“For a business growing as rapidly as Groupon, OpenX Enterprise has already been a great solution,” said Rob Solomon, president and CEO, Groupon. “OpenX’s revenue serving vision is both extremely innovative and very logical and the flexibility of the technology has worked extremely well for our business. It’s an intuitive and easily scalable product that has made our team more efficient. We’re very excited to keep building our ad business on top of the OpenX ad platform.”

“OpenX Enterprise provides important new features that solve the complex problems facing publishers today,” said Toshio Kawauchi, director of media sales, Excite Japan.

“Serving targeted, relevant advertising to the visitors of Orange Advertising Networks™ is foundational to how we run our digital business,” said Luc Tran Thang, VP, Orange Advertising.

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Campaign Management: Creativity and results meet what is latest in technology so it only takes few simple steps to boost sales. When the right content is offered, branding is done whether conversions occur or not. Based on that, Ozonion and its new platform offer automatic landing page creation, publishing and optimization, so conversion and branding finally work well together. Fabio La Manna - Ozonion CEO says, “It is important to know where the content performs better and with Ozonion integrated customers will safely have their message delivered at the right place. From this point of view Ozonion is a revolutionary technology that allows anyone without having online expertise to easily create and manage a successful online advertising campaign.”

Landing Page Management: Compatible with Magento, Shopify and other forms of e- commerce, this platform is the synonym of a simple way to advertise different products with great financial return. By tailoring specific landing pages for each product in the store and using A/B and multivariate testing, Ozonion increases the conversion rate substantially. Even though this platform works well with e- commerce, other businesses such as service providers can excel leads with the launch.

Online Advertising Optimization: The use of full factorial algorithm combined with publishers bid management tools has already assured Ozonion platform clients figures such as an average increase of 100% in conversion and 150% in ROI raise. La Manna states that the platform is an online advertising hub combined with an easy creative management, “The optimization engine, for each media source, makes decisions by itself and only sticks with the best performing ads and landing pages, providing our clients a more profitable campaign.”

About Ozonion: Founded in 2009, they own offices in São Paulo, Rome and New York. Ozonion has rapidly established itself as a leading international provider of advertising technology for a variety of industries. The company will be in ad:tech San Francisco 2011 to present the new platform that includes landing page generation, advertising campaign management and performance optimization all built in.

Management: Fabio La Manna CEO Italian, 36 years old, graduated in Economics, Internet Entrepreneur and Angel Investor. Guilherme Mamede CTO, 32 years old Brazilian, graduated in Computer Science and Master in Software Engineer.

For more information, please contact:
Ozonion: www.ozonion.com
Ricardo Rodrigues
Email: pr@ozonion.com


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The SnapApp platform features:
• Multiple engagement formats The ability to choose from several proven methods to engage prospects and customers and generate leads including: quizzes, surveys, polls, sweepstakes and contests.
• Branded, custom content: Companies can use their own logos, images, and content to create relevant, compelling quizzes
• Distribution across the web: Companies can simultaneously publish the same quiz or survey to Facebook, Twitter, IAB ad units, and corporate websites as well iOS and Android mobile devices. In addition, they benefit from viral marketing as individuals share with their personal networks
• Advanced lead generation capabilities Custom lead generation forms and real time data delivery and data validation, including USPS and phone number, provide companies with a sophisticated lead generation tool
• Robust analytics to track ROI: Companies can access all of the information required to measure ROI including quiz starts, completions, likes, followers, and downloads
• No technical resources required. No technical skills or IT time are needed to create and publish with SnapApp

“We are thrilled to announce SnapApp,” said Seth Lieberman, CEO of Pangea Media, “We have spent years creating quizzes for companies to use in their marketing. Now with SnapApp they can create their own with a powerful but easy to use platform that is based on our best practices. Quizzes, polls and surveys are some of the most effective ways to engage and acquire customers online. We encourage organizations of all kinds to learn more about how SnapApp can help them with their customer acquisition and engagement needs.”

Companies and brands already using SnapApp include:
• PCWorld which is running a personality test on behalf of Cisco called “What Kind of Network Manager Are You?”
• Timex, which is running a “Wear This Toss That” promotional quiz
• I Love NY/ EscapeMaker.com which is running a trivia test as part of a NY tourism promotion
• GSN (Game Show network) which is running a number of pop culture quizzes to engage and monetize its audience
PBS, NBC, MaidPro, Hollywood Life (Media Corp.) and others are also using SnapApp to promote their brand and generate leads.

About Pangea Media
Pangea Media is the largest quiz and quiz technology company on the web. The Pangea Media SnapApp platform enables marketers and publishers to create and distribute quizzes, polls, surveys and contests that engage users and drive customer acquisition across their websites, Facebook and Twitter. With more than 300 million quizzes taken, marketers and publishers benefit from Pangea Media’s extensive expertise in all aspects of creating and distributing quizzes. Companies and brands already using SnapApp include: PCWorld, Cisco, Timex, PBS, NBC, MaidPro, and others. Pangea Media is located in greater Boston and can be reached at (617) 923-0000 or pangeamedia.com or snapapp.com.


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Mr. Yencken said, "Shelf Style's marketing research concluded that Facebook Marketing works best when a Brand provides its community with fun, vanity, friendship & social reward for engagement. The first step in building a successful Facebook Page is to add Publishing & Moderation products. The next step is for Brands & Agencies to add Engagement Marketing Games like Fanplay, made by Shelf Style, to a Brand's Facebook Page as it adds fun, friendship, vanity and rewards community engagement."

Go to www.shelfstyle.com to learn more about how your Brand or Agency can use Fanplay to grow its Facebook community, get more social leads & turn fan engagement-to-revenue.

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Sponsormob founders are happy to offer their Android SDK to developers and are excited about what the future holds for developers in CPA-based marketing. According to Jet Patel, COO of Sponsormob, “The launch of Android SDK is another milestone in the on-going development of our Network. As Android strongly gains popularity and traction globally, this represents a vital feature for Sponsormob and again underlines our strategy for continued growth and prosperity within the mobile space.”

In addition, Android developers will now also be able to participate in Sponsormob's Unlimited Fund for App Developers and the Bonus Payback Plan, which gives developers the opportunity to double their commissions from now through April 2012.The bonus program was launched in March to give app developers a chance to generate revenue via the CPA (cost-per-action) model.

Jet Patel, COO of Sponsormob, says, “Our aim is to invest in the brightest developers available and to help them grow and monetize their apps through our established CPA network. We are convinced that performance-based mobile advertising is the future, and we want to lower the barrier to entry for all developers to be able to work in this model.”

The Bonus Payback performance model essentially doubles the amount of commission generated by revenues from apps by giving developers 1€ for every 1€ they earn. For example, if a developer generates 100€, they will receive a 100€ bonus in their account. If a developer generates 1€ million, the bonus will be 1€ million, giving the developer a total of 2€ million in earnings.

Sponsormob's Bonus Payback gives developers the opportunity to experience the benefits of CPA advertising. With CPA (cost-per-action) and CPL (cost-per-lead), app developers have the potential to earn higher payouts than with the traditional CPC model.

Sponsormob also offers its developers the following benefits:

- Full control of the ads displayed in their apps
- 100% visibility on running campaigns
- Complete mobile analytics (view revenue sources by country, carrier, device, app, and ad)
- Real-time reporting
- Marketing material and offers ready and available
- Support is guaranteed

More information on the Unlimited App Developers fund and the accompanying 'Bonus Payback' program can be found on the company blog. Sponsormob's publisher manager, Verena Witkowski, (verena@sponsormob.com) can also be contacted for further details.

ENDS

About Sponsormob

Sponsormob is an international, mobile CPA network whose aim is to expand the concept of performance-based marketing into mobile advertising. Sponsormob works with advertisers, mobile website publishers, and app developers to deliver targeted advertising to consumers and drive revenues for partners.

PRLog (Press Release) – Mar 15, 2011 – Toluna is pleased to introduce its global affiliate network; ThinkAction! Although ThinkAction has been around since 2004, Toluna has grown it into a true player in the online affiliate network industry. The ThinkAction Network operates on a global level, offering a wide range of campaigns, which are owned and hosted direct from the source. By offering exclusive campaigns, you are destined for the highest payouts and the largest array of payment options and currency preferences.

ThinkAction is continuously increasing their global reach by creating offers that target a vast number of countries all over the world. This growing network has partners from all corners of the globe and is dedicated to forging mutually successful relationships with each and every one of them.

The ThinkAction staff is always hands on and offers 24/7 support to its valued affiliate base. The knowledgeable team is always available to provide the best possible service, where each affiliate can be sure of quick approval into each campaign, prompt feedback on promotional methods, or timely support for any and all ThinkAction related inquiries. The staff’s main focus is to optimize each campaign with every partner to ensure the highest possible revenue generation.

ThinkAction wants to pay you even more! To further look after and reward the each affiliate for their part in a mutually successful partnership, ThinkAction regularly provides bonus campaigns to grow each partner’s bottom line. These offers give affiliates the opportunity to benefit even more from the success they bring to the ThinkAction campaigns.

ThinkAction knows the importance of reliable an up-to-date tracking, which is why they subscribe to using the DirectTrack technology. With this advanced software and tracking interface, ThinkAction is able to provide each partner with real-time statistics, earnings and conversion rates, network news, vast creatives/links, a plethora of campaign options and various other tools that enable each affiliate to properly evaluate their traffic and each offer currently being promoted. All affiliates have their own individual login area where they can access all current stats so as to view their growing revenue via real-time reporting.

The ThinkAction Network interface is also extremely easy to use and navigate. ThinkAction always looks to improve its service whenever possible and encourages each partner to provide continuous feedback on what works and does not work for them. You can expect a monthly newsletter, which ensure that you and all of its partners are as up to date as possible with the latest happenings at ThinkAction.

If you haven’t yet joined the ThinkAction family, you are now officially invited. Please feel free to learn more about us by going to www.thinkaction.com, where you can also apply into the affiliate network.

Thank you for your attention to this notice.

Happy earnings,

The Toluna and ThinkAction Team
publishers@thinkaction.com

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TRUSTe announced today that, among others, the following companies have adopted the TRUSTed Ads platform:

AOL
Alamo Rent A Car
Choice Hotels
Comcast
Mandalay Bay Resort & Casino
Progressive Insurance

"The momentum that TRUSTe is achieving through the TRUSTed Ads OBA platform represents an amazing opportunity to ensure the safety of behavioral advertising," said Chris Babel, CEO of TRUSTe. "Through these new contracts, TRUSTe continues to provide a flexible and reliable privacy solution for major brands, networks and advertisers, while educating and building consumer trust through transparency and choice. We are incredibly excited by the difference we are making both with the traction we've already achieved and the enormous scale being met through these new contracts."

TRUSTe: Setting the Gold Standard for OBA Compliance Services
Since the start of the year, the number of in-ad notices managed through TRUSTed Ads has grown in volume by 170 times, solidifying TRUSTe's reputation as the de facto OBA compliance choice for advertising platforms, advertisers and publishers.

TRUSTed Ads serves over 15 billion notice impressions per month, and more than a hundred operational companies spanning the entire advertising industry have already chosen TRUSTed Ads as their OBA compliance solution of choice, including top consumer brands, DSPs, advertising networks, publishers and data aggregators, giving it the largest footprint across the online advertising ecosystem.

TRUSTe's well-established reputation through its highly recognized and trusted consumer privacy brand has contributed to the success of its OBA compliance services. With more than 4,500 customers relying on the TRUSTe trustmark, TRUSTe provides privacy certification services to meet their needs on all emerging online platforms - whether the web, mobile or the cloud.

About TRUSTed Ads
TRUSTed Ads is the largest DAA-approved OBA compliance provider by sheer volume and features the DAA's "Advertising Option Icon" - the acknowledged global mark for enhanced notice and choice - as part of its self-regulatory program to provide consumers with clear notice and choice for OBA.

TRUSTed Ads provides consumers access to easy-to-understand educational material and concise advertisement notification with both opt-in and opt-out capabilities. Through a single integrated privacy platform for OBA compliance, TRUSTed Ads gives the advertising community a branded and customizable consumer privacy notice solution that quickly conveys responsible privacy practices. With TRUSTed Ads, advertisers, publishers and others in the advertising community can keep pace with the rapidly evolving privacy landscape and regulatory changes and provide consistent and recognized certification of all privacy practices.

Supporting 34 languages, TRUSTed Ads provides a customizable OBA solution for the global market that can be easily implemented through all online channels, including video and mobile, as well as the web.

For more information about TRUSTed Ads, go to www.truste.com/ads.

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“The online advertising industry is moving at a breakneck pace, but TRUSTe is at the forefront delivering the needed measures to help businesses show that they respect the privacy rights of their customers and are adhering to all emerging compliance requirements,” said Chris Babel, CEO for TRUSTe. “Our priority is to provide simple yet effective privacy solutions across all online channels. Third party activity is a growing concern in online advertising, and we are proud to be the first to address this issue head on with high quality privacy solutions that are the TRUSTe trademark.”

TRUSTe – Delivering a Comprehensive Suite of Website Compliance Solutions
With the addition of its data leakage monitoring services and real-time compliance dashboard, TRUSTe now offers first party publishers and website owners the most comprehensive suite of website compliance services available.

Data Leakage Monitoring Services
With TRUSTe’s new data leakage monitoring services, advertisers, publishers and website owners can monitor, interpret and respond to third party data collection on their sites. This capability allows them to proactively protect their audience and site assets from being used inappropriately by unauthorized third parties or competitors wishing to monetize the information – supporting their own efforts to drive higher revenue per page and per user. With these new services, publishers and website owners can further guarantee that they are in compliance with all regulatory requirements through the full and accurate disclosure of third party behaviors on their sites.

TRUSTe’s approach for data leakage leverages the following unique capabilities:

• TRUSTe’s Website Data Analysis Platform – a dynamic, multi-approach privacy detection system which simulates user interactions across websites to detect all third party interactions with website visitors. This system is customizable to scan a list of websites at desired frequencies and depths to provide a full time-based inventory of all third parties.
• TRUSTe Data Provider Directory – a tracker data system featuring an inventory of hundreds of third party tracker domains, providing rich and unparalleled privacy profiles for all individual trackers.
• Enhanced data privacy services through the integration of the system-generated tracker profile data into TRUSTe’s suite of extensive web privacy services, including its DAA-approved TRUSTed Ads platform, TRUSTed Data Collection Program and other third party data solutions. TRUSTe’s new Real-time Compliance Dashboard enables easy access to all profile data through these web privacy services and is a key component of the new data leakage monitoring solution.

Real-time Compliance Dashboard
TRUSTe’s real-time dashboard provides a simple and effective way for website owners to continuously track privacy compliance exposure on their platform, as well as partner/vendor platforms, allowing them to be timely and proactive in ensuring their customers’ privacy. Through the touch of a fingertip, advertisers, agencies, DSPs and publishers have seamless and immediate access to all of TRUSTe’s product reporting, alerts and p

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By achieving rigorous DAA Approved Provider status, TRUSTe can feature the industry-wide “Advertising Option Icon” for all in-ad placements on the TRUSTed Ads platform, becoming one of the earliest adopters of the DAA’s policies and indicating compliance with its self-regulatory accountability program introduced in October last year. The DAA approval shows that TRUSTed Ads adheres to all self-regulation standards outlined in the Self-Regulatory Principles for Online Behavioral Advertising released in July 2009. Using the DAA Advertising Option Icon on advertisements establishes a high level of legitimacy for companies by immediately making their OBA practices transparent for consumers.

“The DAA’s approval builds upon the TRUSTe brand as the premier online privacy symbol on any platform – increasing our high credibility among consumers and regulators by extending it even further into the advertising world,” said Chris Babel, CEO of TRUSTe. “By giving consumers more control over interest-based ads on the sites they’re visiting, TRUSTed Ads substantially increases consumers’ confidence. Simultaneously, the platform provides agencies, advertisers, networks and publishers an effortless way to comply with new self regulatory requirements without stalling innovation in web-based advertising.”

“TRUSTe is a leading brand for businesses communicating trust to consumers in the online world,” said Stuart P. Ingis, Venable LLP and Counsel to the DAA. “Having the TRUSTed Ads platform as an Approved Provider furthers the overall goal of securing industry-wide self-regulation by communicating safe engagement to consumers and site integrity. Adhering to the DAA regulatory program increases trust and transparency for consumers and – by following widely agreed upon standards – encourages further advancements in the advertising industry.”

From an advertisement with the Advertising Option Icon or from a publisher’s notice, TRUSTed Ads delivers clear and meaningful disclosure about the collection and use of consumers’ personal data, allowing them to instantly change their preferences or opt out altogether. In addition, the platform gives the advertising community a seamless mechanism to fulfill the compliance reporting required for emerging self-regulatory standards, while concurrently allowing them to leverage the recognized TRUSTe brand – communicating to consumers that their personal information will be handled with utmost care. TRUSTe’s previously announced distribution partnership with AdSafe Media, the rating standard of online media, integrates the TRUSTed Ads platform with AdSafe’s verification offering to deliver an even more powerful and convenient solution for advertisers.
Endorsement Builds on TRUSTed Ads Privacy Platform for Education, Notice and Choice

The DAA-approved TRUSTe TRUSTed Ads platform is a privacy solution that is already in place and being used today. Businesses, as well as leading advertising platforms, have implemented the robust and easy-to-use ad notice solution since its introduction in October 2010.
...

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SAN FRANCISCO – VeriShow, a provider of Live Chat & Multimedia Real-time Collaboration solution to websites and companies today announced that companies can now inspire visitors toward more purchases with easy, live chat buttons integrated into banner and text ads that lead to an immediate sales rep call and hasten sales.
“Banner ads and text ads populate our lives,” says Yuval Moed, CEO of HBR Labs, parent company for VeriShow.com. “Add a LIVE HELP button to your banner or text ad, and potential customers will get to a live sales rep quickly and easily – which helps to move the sales process along toward completion. We have found that adding this technology to a banner or text ad increases sales dramatically.”
With the live help enhanced banner and text ads, online companies can convert a user from another site (meaning they can sell live directly from an ad, on webpages the customer frequents.) For example, a technology blog/review site is a great spot for a live help supported banner ad for a new tech gadget, grabbing customers in on neutral turf. Plus, it’s a real multiplier for sales teams.
Immediate online sales support, while not new technology, is a best practice of the VeriShow system. This option of elevating tried-and-true banner and text advertising greatly enhances the bottom line by simplifying the sales process and making it easy for customers to say YES.
A recent Forrester retail forecast for the US and EU showed that online selling will enjoy a 12% growth rate this year. That means the online buying experience is crucial for building sales and loyalty.
“With several modes of communication on our multimedia platform, we empower business owners to do better, and more, business online,” Moed says.
VeriShow’s apps-based customer support platform also provides the following tools:

• Video-Enable Chats: Visitors who engage with a site representative are three times more likely to make a purchase. Why? Chatting with a rep builds trust. The video commerce industry touts the value of video in getting visitors to click on the Buy button. Studies show a 46% increase in sales for products on sites that make videos available. With VeriShow, your e-sales team interacts with shoppers in real time, sharing product videos during critical decision-making points.
• Complete Sales Online: If you require customers to complete, sign, and send back forms online, you know how high drop-off rates can be! Claim the final step of the sales cycle with e-sales teams that get the job done via VeriShow’s joint form fill and e-signature. It’s the best way to cure cold leads.
• Increase Your Marketplace: Go Global: Many companies make shipping products to overseas customers a breeze … but how do you sell to and support those customers? VeriShow’s instant chat translator turns Web-based sales and support staff into virtual UN reps.
• Stand By Your Sales: Nothing cements customer loyalty quite like top-notch customer care. VeriShow allows you to offer real customer service, using 3-D models and annotation tools.
• Build a Bond: Let Customers See Your Face: People trust faces - especially in the sales of high-end products. VeriShow integrates video, voice and text into online sessions, truly connecting shoppers with their sales reps. (Customers have the option to turn off their camera if they don’t want to be seen!)
• Try VeriShow’s New Online Catalog Feature: This new tool enables businesses to create a savvy, gorgeous online catalog easily and quickly – and rise to the level of the biggest retailers.

Learn more: http://www.verishow.com/live-support-features.jsf. Parent company HBR Labs was founded in 2007 to develop and market advanced, simple-to-use, web-based collaboration solutions so companies and individuals can communicate and collaborate effectively. R&D facilities are located in Haifa, Israel; corporate headquarters are in Farmington Hills,

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Four-time Inc. 500 honoree and #1 ranked search marketing firm, Wpromote, Inc., is proud to announce the launch of the SEOAudit Tool. SEOAudit Tool can quickly help you identify which websites are currently doing SEO. Through this tool you will easily be able to detect which competitors to keep an eye on, as well as how far along they may be in their SEO efforts. This is a simple tool that you install as an add-on to FireFox web browser. It will quickly display relevant SEO related information about one or many websites. The speed at which it works can be very helpful for those who work online and on the phone looking at many sites every day.

Why did Wpromote create SEOAudit Tool? “Often it is helpful to our team to be able to access this type of website information rather quickly. We decided that others would also benefit from our tool, so we decided to make it publicly available and free.” explains Aaron Kronis, Wpromote’s in-house SEO Evangelist.

With SEOAudit Tool, anyone with access to a FireFox browser can quickly examine multiple existing websites and determine whether or not they are using specific SEO strategies. SEOAudit can help both new and seasoned search marketers, or website owners who understand the industry enough to know the SEO factors they want to look at. For example, through SEOAudit Tool you will see how well your online strategies are working by comparing the number of inbound links you have earned with those of the competitor. It is a great tool for those who frequently look at new potential clients and need to gauge the level of SEO services needed to help a site reach their goals in the search engines.

Steps on how to download it are available on:
http://www.wpromote.com/seo-audit/
(Free download of the FireFox Extension. Developed for Macintosh and Windows)

About Wpromote

Wpromote is an award-winning online advertising firm headquartered in El Segundo, CA. Founded in 2001 by Michael Mothner, Wpromote has helped over 35,000 clients grow their businesses online through PPC Management, SEO, Social Media, Conversion Optimization and more. Wpromote is the world’s #1 ranked search engine marketing firm by TopSEOs.com and a four-time Inc 500|5000 honoree, which ranks the fastest growing private companies in the country.

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