See Bruce Rogers speak at ad:tech San Francisco 2010

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ad:tech San Francisco Speakers

ad:tech San Francisco Speakers

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Bruce Rogers
Chief Brand Officer, Forbes Media

		Bruce Rogers is a long-time veteran of Forbes and the publishing industry. In his current position as Chief Brand Officer he manages the Forbes Media Brand Intelligence Group incorporating its CMO Practice responsible for the creation of content, research and events dedicated to marketing best practices and to champion advertising accountability; Insight Practice developing custom research; and Brand Insights responsible for external and internal communications and insights for the Forbes brand and its promise to provide marketers with unparalleled access, insight and measurable results for advertising directed to affluent business decision makers around the world. Before this role, he was VP of Marketing for Forbes.com, helping to drive it to a position as the world’s leading Web site reaching 20 million unique monthly visitors. Previously he served as VP of Marketing for Forbes magazine during which he initiated its signature “faces” advertising campaign that won a Gold EFFIE honoring the most effective marketing campaigns.


		Bruce Rogers will be speaking at:
		Marketing Masters: Branded Online Publications -- The Marriage of Premium Content and Advertising Tuesday, April 20, 2010 02:00 PM -02:50 PM Sponsored by: Geeknet So much of the Internet story we’ve been telling for the last 15 years has hinged on user-generated content, blogs, and the quest for mass scale that sometimes we forget that top-flight big media companies spend tons of time and oodles of money every day creating premium content that ranks with the best that TV and print can offer. This content also creates exciting new opportunities for advertising that can either stand alone or integrate across a marketing campaign. In today’s Branded Online Publications Master Class, lead by Forbes Chief Brand Officer Bruce Rogers and featuring a carefully selected group of thought leaders, you’ll see how your company can create unique and profitable online advertising with publications like Forbes, CNN, Condé Nast, ESPN, National Geographic and more. Session to continue from 3:00 - 3:50pm Also, join us on Wednesday, April 21, from 10:00 – 10:50 am in Exhibit Hall Theater 1 for the Marketing Masters: Branded Publications Exhibit Hall Theater Presentation, where leading related exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series: Branded Online Publications: The Marriage of Premium Content and Advertising.
		Marketing Masters: Branded Online Publications -- The Marriage of Premium Content and Advertising - Hour 2 Tuesday, April 20, 2010 03:00 PM -03:50 PM Sponsored by: Geeknet So much of the Internet story we’ve been telling for the last 15 years has hinged on user-generated content, blogs, and the quest for mass scale that sometimes we forget that top-flight big media companies spend tons of time and oodles of money every day creating premium content that ranks with the best that TV and print can offer. This content also creates exciting new opportunities for advertising that can either stand alone or integrate across a marketing campaign. In today’s Branded Online Publications Master Class, lead by Forbes Chief Brand Officer Bruce Rogers and featuring a carefully selected group of thought leaders, you’ll see how your company can create unique and profitable online advertising with publications like Forbes, CNN, Condé Nast, ESPN, National Geographic and more. Also, join us on Wednesday, April 21, from 10:00 – 10:50 am in Exhibit Hall Theater 1 for the Marketing Masters: Branded Publications Exhibit Hall Theater Presentation, where leading related exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series: Branded Online Publications: The Marriage of Premium Content and Advertising.
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