See Ms. Hisami Ohshiba speak at ad:tech San Francisco 2010

- beijing
- london
- new york
- san francisco
- shanghai
- singapore
- sydney
- tokyo

ad:tech San Francisco Speakers

ad:tech San Francisco Speakers

view our sponsors

Ms. Hisami Ohshiba
Founder and Partner, JaM Japan Marketing

		Hisami Ohshiba is Founder and Partner of Silicon Valley-based JaM Japan Marketing, providing business and marketing consulting services between the US and Japan. Clients include major Japanese manufacturers from automotive to consumer and industrial goods, ad agencies, pharmaceutical agencies, mobile ad networks, various industry associations and government agencies, as well as foreign companies seeking entry to Japan. JaM provides services in business and consumer marketing as well as business strategy, and is a popular news source for US business and marketing topics in Japan. She is a sought after speaker at major conferences in Japan and a prolific writer of current marketing trends, with industry reports, columns (www.nikkeibp.co.jp & www.sendenkaigi.com) and blog (www.hisami.com) on word-of-mouth, social media and Gen Y to the Japanese audience. Author of “The Presidential Elections in the YouTube Era -- Documenting 700 Days of the Obama Campaign," referred to as a primer for marketers in Japan. With a 30-year professional career and experience of living in the US, Hisami’s cross-cultural awareness and unique views from both business and consumer perspectives are reflected in her writing as well as in her work, and is highly regarded for its insight and relevance. Hisami was a pioneer in the Japanese advertising world, with a 16-year career at Dentsu Young & Rubicam (DYR). She was responsible for introducing Clinique to the Japanese market, establishing it as the top foreign cosmetic brand in Japan. After moving to the US in 1995, Hisami worked at McCann-Erickson, then founded JaM Japan Marketing in 1998.


		Ms. Hisami Ohshiba will be speaking at:
		Future Technology: Advanced Mobile Marketing Insight from Japan Tuesday, April 20, 2010 03:00 PM -03:50 PM Is the world of mobile in Japan absolutely different from other countries? Are Japanese cell phones too advanced to survive in other markets, something commonly referred to as the Galápagos Syndrome? Forget your preconceptions and listen in as we share details about Japan's unique story, as well as broader global mobile marketing and its issues. We’ll also look back on the past 10 years of mobile marketing in Japan and discuss any failures along the way to the current success story. Finally, we’ll share case studies from companies including Coca-Cola Japan and new trends and applications for both future phones and smart phones.
		back to list