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| Jaime Cohen Szulc |
| Senior VP, Levi Strauss & Co. and CMO, Levi's Brand |
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Jaime Cohen Szulc was appointed as Senior VP for Levi Strauss & Co. and Chief Marketing Officer for the Levi’s Brand in August 2009. Jaime is also the Director and Co-founder of TechnoCorp Energy, a start-up company dedicated to research and development of ground breaking solutions in renewable energy.
Jaime has more than 20 years of international business experience primarily in multi-billion dollar consumer companies, such as Eastman Kodak, SC Johnson and Procter & Gamble. Throughout his career, Jaime has led multiple business turnarounds, delivering record results in every assignment. Jaime has been continuously recognized as a natural “people leader,” with the highest values and ethical standards. His major focus has been on general management, marketing and operations.
Before Levi Strauss & Co., Jaime was the Worldwide Chief Operating Officer for Kodak’s consumer business (B2B, B2C, retail, internet). His 10-year career with the company encompassed a broad spectrum of top P&L leadership assignments in Latin America, North America, and Europe. For 5 consecutive years, he was recognized for the best growth and profit results in the history of the regions he led. In addition, he achieved an average of 40 percent cost savings every two years by changing processes and redesigning organization structures, which included Asia. He led the transformation from an asset-based and high-margin business to an asset-light, low-margin model.
Jaime received his Bachelor’s degree in Civil Engineering from the “Escola Politecnica da Universidade de Sao Paulo” in Sao Paulo, Brazil. Jaime is fluent in English, Portuguese and Spanish, with a functional knowledge of French.
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Jaime Cohen Szulc will be speaking at:
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We Know Where to Go—Now How do We Get There? A Global Take on the New Dynamics of Marketing
Tuesday, April 20, 2010
09:00 AM
-10:00 AM
Most people know that social media and the broader Internet play an ever-bigger role in marketing a product or service, but few manufacturers are comfortable navigating the digital space, let alone marketing effectively in it. Where do you start? Can digital be an extension of your current thinking? If so, how do you deal with its transformational nature? And if you put digital front and center in your thinking, how do you manage the marketing status quo both at home and when marketing internationally? Is your organization ready? One trillion Web pages and more than 200 million blogs pose an infinite challenge to any marketer, but success can be achieved! Join Levi Strauss & Co’s Global CMO Jaime Cohen Szulc as he articulates clear cultural and operational requirements for marketing success in a digital world. With a diverse, silo-busting background that includes but is not limited to marketing, Jaime will share practical perspectives and wisdom about the urgent issues for marketing… from someone who has been there.
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