Moms are savvy consumers. They blog, they tweet and they research products online before buying. They ask for recommendations from other moms. Oh, and they control upwards of 70 percent of all consumer dollars worldwide, according to the Boston Consulting Group. There are agencies and specialty shops dedicated to demystifying the mom consumer and we're hoping to do the same thing in this session on marketing to moms. Get ready for cutting-edge research, smart case studies and the latest tactics marketers are using in the all-important quest to reach the mom.