| Tracks | Mobile | Brand | Video | Display | ROI | Sponsored Workshops |
9:00 AM 10:15 AM | Amazon - A New Galaxy for Advertising |
10:30 AM 11:30 AM | Mobile Marketing
Your Brand in the Customer's Hand | The New Marketing Mix
Integrating Digital into Traditional and Vice Versa | The New Video Universe
Best Practices for Advertising in Premium Video Environments, UGC and More | Media Strategy
New Media Buying Opportunities | Affiliate Marketing
Extending Your Brand to New Audiences | SP1 |
11:30 AM 12:00 PM | Networking Break |
12:00 PM 1:00 PM | Mobile Apps
Creating Utility and Driving Downloads | P.O.E.M.
Juggling Your Paid, Owned & Earned Media | Online Video Case Studies
What Works, What to Avoid | Media Strategy
DSPs, RTBs and Beyond | Affliate Marketing
Best Practices for the Advanced Marketer | SP2 |
1:15 PM 2:00 PM | The 2012 Industry Landscape - Companies to Watch with Terence Kawaja, LUMA Partners | Delegate Lunch |
2:00 PM 2:45 PM | Making the Most of Social |
2:45 PM 3:45 PM | Expo Hall Break |
3:45 PM 4:45 PM | Startup Spotlight
Mobile Marketing Innovation | Competitive Couponing
Social, Monetary and Personal Validation through Online Deal Hunting | Integrated Video Planning
From TV to YouTube & Back Again, How to Make Your Video Assets Work Together | I Love Data
Attribution and Online Display Advertising Beyond the Last Click | Email
The State of Email in 2012 | SP3 |
5:00 PM 6:00 PM | SoLoMo
The Revolutionary New Convergence of Social + Local + Mobile | What Buyers Want
How Not to Piss Off a Brand Marketer | Startup Spotlight
New Video Platforms | Facebook
How Display Advertising Works Differently in the Social Environment | Email
Adventures in Social & Mobile | SP4 |