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monday, april 11
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* Exchange Series sessions are limited to the first 100 attendees
| tuesday, april 12
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| Tracks
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Expo Theater #1 | Keynote Room | Mobile | Social | Brand | Tablets | Targeting | Display | Video | Innovation | ROI | Sponsored Workshops |
9:00 am
10:00 am | Audience First
Driving Engagement through Digital with Antonio Lucio, Visa | 10:00 am
10:30 am | Networking Break | 10:30 am
11:30 am | | | Mobile Marketing
Understanding the Wireless Future
| | | Reading Customers' Minds
Neuromarketing without the Wires | Search Marketing
Connecting the Dots with Paid Search | | Social Gaming
Today's Fad or Tomorrow's Killer Strategy? | | The New American Family
Reaching the Digital Household | Experian Sponsored Workshop:
Addressable Advertising—Bringing Direct Marketing Online | 11:30 am
12:00 pm | Networking Break | 1:15 pm
2:00 pm | The Art of Enchantment
with Guy Kawasaki, Garage Technology Ventures | Delegate Lunch | 2:00 pm
2:30 pm | Networking Break | 2:30 pm
3:30 pm | Search Marketing Expo Theater Presentation | | Location Based Services
Separating Hype from Reality | | | Marketing to Men
Targeting the Y Chromosome Online | Email Marketing
State of the Inbox, 2011 & Beyond | | iPads & Tablets
The Role of Advertising—Staking a Claim in the Hot New Market | | | YouSendIt Sponsored Workshop: The Media Business, Large Files & The Cloud: How Agencies Use Cloud Services to Streamline File-Sharing & Collaboration with Clients | 3:30 pm
4:00 pm | Networking Break | 4:00 pm
5:00 pm | Affiliate Marketing Expo Theater Presentation | | Startup Spotlight:
Mobile
Next-Gen Advertising
| | | Marketing to Teens & Tweens
Extending Brand Reach in a Fragmented World | Email Marketing
Leveraging Email as the Hub of Digital Messaging | | iPads & Tablets
Your Tablet Strategy | | | Adobe Sponsored Workshop: Display Re-Targeting Increases Revenue—Are You Using It? | 5:15 pm
6:15 pm | Trends, Fads & Transformations
The Changing Face of the Internet with Dr. Jeffrey Cole, USC Annenberg | 12:00 pm
1:00 pm | Video Marketing Expo Theater Presentation | | Mobile Marketing
Big Changes Brought on by Little Apps | | | Marketing to Moms
How, When & Where to Create Meaningful Social Interaction | Search Marketing
Modern Search Engine Optimization | | Augmented Reality
What Marketers Need to Know | | The New Power Brokers
Apple, Facebook, Google, Twitter & Beyond | Google Sponsored Workshop:Google, Funnels and Attribution — Why Analytics Matter to Marketers | |
| wednesday, april 13
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* Exchange Series sessions are limited to the first 100 attendees
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