ad:tech San Francisco 2008 - Session Scedule50 sessions, 200+ speakers and 250+ exhibitors

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ad:tech San Francisco

ad:tech San Francisco

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tuesday, april 15

Tracks	Keynotes and Power Panels	Power Panels	Performance Marketing	Emerging Platforms	Media and Branding	Exchange Series
9:00 am 10:30 am	Keynote Presentation: This Is Not Your Father's Kodak
10:45 am 11:45 am	Keynote Roundtable: The Art of Conversation - Building Great Brands in the Digital Age
12:00 pm 1:00 pm	Power Panel: Follow the Money - The Buyers Weigh In	Power Panel: Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow’s Marketer
1:00 pm 2:00 pm	Delegate Lunch
2:15 pm 3:15 pm	Power Panel: Media and Entertainment - Programming, Distribution and Advertising in a Multi-Platform World	Power Panel: Futuresearch - Watch This Space (Presented by SEMPO)
3:30 pm 4:30 pm	Power Panel: Beyond the Pre-Roll - The State of Online Video	Power Panel: The Modern Agency
4:45 pm 5:45 pm	Power Panel: The Internet Economy	Power Panel: Social Network Marketing - Exploring the Value Proposition

wednesday, april 16

Tracks	Keynotes and Power Panels	Power Panels	Performance Marketing	Emerging Platforms	Media and Branding	Exchange Series *
9:00 am 10:00 am	Keynote: Consumers, Content and Control: Big Media in the Digital Age
10:00 am 11:00 am	Keynote Roundtable: State of the Industry (Presented by the IAB)
11:00 am 12:00 pm	Keynote: You Don't Know Jack!: The Real McCoy! A Day in the Digital Life of Bay Area Millenials
12:15 pm 1:15 pm			Tactical Search: Local & Mobile Search	TV 3.0	Publishing in the Digital Age: How Media Companies are Extending Their Reach	Exchange Series I: New Creative, New Tools
1:30 pm 2:30 pm	Delegate Lunch
2:45 pm 3:45 pm			Targeting 2.0: Precision Marketing in the Digital Era	Digital Ad Networks: Are They Safe for Brands?	Consumer Insights I: Leading Marketers Share Their Vision	Exchange Series II: Online Video Workshop
4:00 pm 5:00 pm			Measurement Maelstrom: Leveraging Current and Emerging Metrics to Define the New Media Currency	Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem	The Geoff Ramsey Experience: Online Video Advertising	Exchange Series III: Web 2.0 Meets Thunderdome
5:15 pm 6:15 pm			Trench Warfare in the Digital Age: Relationship Marketing Makes a Comeback	The Truth about Mobile Advertising and Branding	Left Coast Creative	Exchange Series IV: The Consumer Experience in a Multi-Platform World

* Exchange Series sessions are limited to the first 100 attendees

thursday, april 17

Tracks	Keynotes and Power Panels	Power Panels	Performance Marketing	Emerging Platforms	Media and Branding	Exchange Series *
9:30 am 10:30 am			Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age	Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen	Consumer Insights II: Mobilizing and Leveraging Customer Insight - Best Practices for the Digital Age	Exchange Series V: What Can Mobile Do For You? A Mobile Marketing Primer
10:45 am 11:45 am			Advertising in an On-Demand Universe	Marketing with Downloadable Media: Podcasts and Vidcasts - Buy Ads in Existing Content or Make Your Own Show?	The Art of Persuasion: The New Laws of eCommerce Marketing	Exchange Series VI: Green Marketing in the Digital Age - Establishing Credentials While Sidestepping the Landmines
12:00 pm 1:00 pm			Tactical SEO Workshop	Multicultural Marketing: US Hispanics Driving the Digital Revolution	The Empowered Consumer: Are We Losing Control of Our Brands?	Exchange Series VII: Optimizing Across Media
1:00 pm 2:00 pm	Delegate Lunch
2:15 pm 3:15 pm			Making Widgets and Gadgets Work for You	Traditional Media Gets a Digital Infusion through Mobile	How Interactive Marketing Associations are Driving Growth One Market at a Time	Finding, Grooming and Keeping Your Digital Sales Talent
3:30 pm 4:30 pm			Email 2.0: The Empowered Consumer and You	Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement	The Dynamics of Intent: Consumer Demand in the Digital Age	Training by Laredo Group: Online Advertising Measurement--How to Measure Success
4:45 pm 5:45 pm	Closing Keynote: Internet Superstar, Live at ad:tech

* Exchange Series sessions are limited to the first 100 attendees