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tuesday, april 15
Tracks Keynotes and Power PanelsPower PanelsPerformance MarketingEmerging PlatformsMedia and BrandingExchange Series
9:00 am
10:30 am
Keynote Presentation: This Is Not Your Father's Kodak
10:45 am
11:45 am
Keynote Roundtable: The Art of Conversation - Building Great Brands in the Digital Age
12:00 pm
1:00 pm
Power Panel: Follow the Money - The Buyers Weigh InPower Panel: Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow’s Marketer    
1:00 pm
2:00 pm
Delegate Lunch
2:15 pm
3:15 pm
Power Panel: Media and Entertainment - Programming, Distribution and Advertising in a Multi-Platform WorldPower Panel: Futuresearch - Watch This Space (Presented by SEMPO)    
3:30 pm
4:30 pm
Power Panel: Beyond the Pre-Roll - The State of Online VideoPower Panel: The Modern Agency    
4:45 pm
5:45 pm
Power Panel: The Internet EconomyPower Panel: Social Network Marketing - Exploring the Value Proposition    

wednesday, april 16
Tracks Keynotes and Power PanelsPower PanelsPerformance MarketingEmerging PlatformsMedia and BrandingExchange Series *
9:00 am
10:00 am
Keynote: Consumers, Content and Control: Big Media in the Digital Age
10:00 am
11:00 am
Keynote Roundtable: State of the Industry (Presented by the IAB)
11:00 am
12:00 pm
Keynote: You Don't Know Jack!: The Real McCoy! A Day in the Digital Life of Bay Area Millenials
12:15 pm
1:15 pm
  Tactical Search: Local & Mobile SearchTV 3.0Publishing in the Digital Age: How Media Companies are Extending Their ReachExchange Series I: New Creative, New Tools
1:30 pm
2:30 pm
Delegate Lunch
2:45 pm
3:45 pm
  Targeting 2.0: Precision Marketing in the Digital EraDigital Ad Networks: Are They Safe for Brands?Consumer Insights I: Leading Marketers Share Their VisionExchange Series II: Online Video Workshop
4:00 pm
5:00 pm
  Measurement Maelstrom: Leveraging Current and Emerging Metrics to Define the New Media CurrencyGamer Nation: Exploring Advertising Effectiveness in the Gaming EcosystemThe Geoff Ramsey Experience: Online Video AdvertisingExchange Series III: Web 2.0 Meets Thunderdome
5:15 pm
6:15 pm
  Trench Warfare in the Digital Age: Relationship Marketing Makes a ComebackThe Truth about Mobile Advertising and BrandingLeft Coast CreativeExchange Series IV: The Consumer Experience in a Multi-Platform World

* Exchange Series sessions are limited to the first 100 attendees

thursday, april 17
Tracks Keynotes and Power PanelsPower PanelsPerformance MarketingEmerging PlatformsMedia and BrandingExchange Series *
9:30 am
10:30 am
  Building Lifetime Value: Acquisition and Retention Strategies in the Digital AgeUrban Wallpaper: Digital Signage and the Rise of the Fourth ScreenConsumer Insights II: Mobilizing and Leveraging Customer Insight - Best Practices for the Digital AgeExchange Series V: What Can Mobile Do For You? A Mobile Marketing Primer
10:45 am
11:45 am
  Advertising in an On-Demand UniverseMarketing with Downloadable Media: Podcasts and Vidcasts - Buy Ads in Existing Content or Make Your Own Show?The Art of Persuasion: The New Laws of eCommerce MarketingExchange Series VI: Green Marketing in the Digital Age - Establishing Credentials While Sidestepping the Landmines
12:00 pm
1:00 pm
  Tactical SEO WorkshopMulticultural Marketing: US Hispanics Driving the Digital RevolutionThe Empowered Consumer: Are We Losing Control of Our Brands?Exchange Series VII: Optimizing Across Media
1:00 pm
2:00 pm
Delegate Lunch
2:15 pm
3:15 pm
  Making Widgets and Gadgets Work for YouTraditional Media Gets a Digital Infusion through MobileHow Interactive Marketing Associations are Driving Growth One Market at a TimeFinding, Grooming and Keeping Your Digital Sales Talent
3:30 pm
4:30 pm
  Email 2.0: The Empowered Consumer and YouBeyond the Banner/Beyond the Network: The Mid-Tail and the Promise of EngagementThe Dynamics of Intent: Consumer Demand in the Digital AgeTraining by Laredo Group: Online Advertising Measurement--How to Measure Success
4:45 pm
5:45 pm
Closing Keynote: Internet Superstar, Live at ad:tech

* Exchange Series sessions are limited to the first 100 attendees

 
 
     
 
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