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ad:tech ambassador
Background
Chas Edwards is the Publisher and Chief Revenue Officer at Digg, the site that lets its nearly 40-million readers organize content from across the web by voting on what they consider to be the best. For 4 years prior to joining Digg, he was the Co-Founder (with John Battelle), Publisher and Chief Revenue Officer at Federated Media Publishing (FM), a next-generation media and publishing company that connects the highest quality conversational content (e.g., Guy Kawasaki's blog, Small Business Trends, Boing Boing, Mashable, Inhabitat, Dooce, and NOTCOT) with leading brand marketers. Previously, Chas was Vice President of Sales and Marketing for CNET Networks's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET’s broadband and webcasting unit and as VP of Business Development for mySimon, CNET Networks' comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet (now owned by Comcast and called G4).
Chas' daily challenges
Too much information, not enough context. Web and mobile tools have helped me aggregate more information more quickly than ever before, but I'm drowning in it. I want better filters so that I don't miss anything important, but get some helping in missing everything that's not important.
Why he is attending
I'm a longtime ad:tech attendee. What brings me back is the shmoozing in the hallways, where people smarter than me put context around latest innovations. I'm excited by ad:tech's plans to put more of those conversations on stage.
ad:tech ambassador
Background
Kip Edwardson has spent the last 9 years with The Scotts Miracle-Gro Company, the leader in the consumer lawn and garden category, working on online marketing campaigns for brands such as Scotts, Miracle-Gro, Ortho and Roundup. He has been credited as the brains behind the Scotts Lawn Care Update -- one of the most successful interactive relationship marketing programs -- sending customized lawn and gardening advice to millions of inboxes. This approach was hailed in the "Online Advertising Playbook" as a best-in-class example for marketers using personalized emails to communicate with consumers. He has discussed Scotts’ online success at many industry events such as the iMedia Brand Summit, ad:Tech Chicago, DMA's EEC and the Columbus, Ohio AMA Chapter.
Before joining Scotts Miracle-Gro, Kip spent time with Edward Howard & Co., a public relations agency, building web site strategies for many small and large clients. He holds a Bachelor of Arts in Journalism from Ohio State University and an MBA from Capital University.
Kip's daily challenges
First and foremost, Scotts is a very seasonal business where most of our sales occur in 3-4 months out of 12 and that presents many challenges including time-sensitive decisions, budget and goals. On a daily basis, I’d say we struggle the most with balancing long-term and short-term decisions: how do we focus on the long-term goals to improve our business while at the same time meeting the daily pressures that drive the business.
Why he is attending
I was on a panel at ad:tech Chicago in 2008, but this is my first time at the San Francisco event. I'm a long time veteran of the iMedia Brand Summits, and I feel strongly about attending industry events in order to keep pace with the evolving landscape in our industry. Of course, a good party and great company never hurts (the latter can make or break an event). For me, I enjoy presentations the most – especially if it is a good case study with key insights. If I can leave an event and come back with at least 3 ideas to impact my role or improve my company’s interactive strategy, then that event is a success for me.
ad:tech ambassador
Background
Lindsey Thomas is the Director of Marketing at JiWire where she manages the PR initiatives, event strategies, "go to market" product launches, and the overall industry marketing needs which build the JiWire brand. Internally, Lindsey collaborates with cross-functional departments in creative, sales, and product development to ensure that marketing activities drive the greatest return on investment.
Lindsey is also the Vice President of the San Francisco Bay Area Group Board of Directors where she has been involved for the last 4 years.
Prior to joining JiWire, as Marketing Director of Jumpstart Automotive Group, she built strategic marketing programs that ultimately helped in the sale of the company in 2007 to Hachette Filipacchi Media. Lindsey has also worked at BlueLithium/Yahoo!, Karen Bakula & Company PR Firm and ABC Channel10 News in San Diego. Lindsey holds a Bachelor Degree at University of California, Davis.
Lindsey's daily challenges
As head of PR, I have to consistently stay ahead of the social media curve and I’m challenged with making the right decisions (ex: cadence of post, mediums for distribution) for my business when it comes to social media strategy. There are many new ways to deliver your brand message and it is challenging to manage them effectively.
Why she is attending
I have been a loyal attendee of ad:tech SF, Chicago, and NYC for many years. I attend for a number of different reasons, but the most important is learning about new business practices. I enjoy seeing how companies or individuals are exploring new ways to be smarter marketers. Our digital world moves fast and ad:tech provides the perfect forum to stay in touch with ever-changing digital innovations. ad:tech is known for its great networking! Whether you’re on the expo floor, in the conference sessions or at the parties, being around people in the business who could be potential costumers or business partners proves tremendous value.
ad:tech ambassador
Background
Reid Carr is President & CEO of Red Door Interactive, an Internet Presence Management firm with offices in San Diego and Denver. Clients include Cricket Wireless, Rubio’s Fresh Mexican Grill, ESET, Charlotte Russe, California Avocado Commission, Petco and La Quinta Inns & Suites. Red Door is a three-time Inc. 5000 and San Diego's Fastest Growing Company and has received Best Places to Work honors as well as SHRMs Marble Award for HR Excellence. Carr was a finalist for 2009 EY Entrepreneur of the Year and was San Diego’s Most Admired CEO in 2007 and 2009. Carr holds a BA in Journalism & Communications from the University of Oregon.
Reid's daily challenges
As an agency CEO, my continual challenge is to balance the work with having the talented people and appropriate resources, inspiration and training we need to execute on that work effectively. In that balance is profitability as well as longevity. Personally, I am continually challenged to seek new opportunity but not lose sight of what we have in front of us; we need to do new things, but we also need to do the same things continually better. Overall, I feel that the interactive industry suffers from being too insulated and possibly even too full of itself; we need to better understand the perspective of our clients and their constant battle to deliver results within their organization. We ask them to take risks and I feel that many in our industry don’t take risks ourselves.
Why he is attending
This is the first time attending ad:tech and I am eager to check it out. For me, what I am looking forward to most is the time to think. When sitting in sessions – whether it is a keynote or a panel or a conversation with an exhibitor in a booth -- I appreciate those moments when I key in on something someone says and my mind wanders to find how those ideas may find a home back at Red Door. Meeting people in the industry is also a blessing and I look forward to the wide variety of talent and perspectives that one finds at a show like this.
ad:tech ambassador
Anthony Soohoo
Senior Vice President and General Manager, Entertainment and Lifestyle
CBS Interactive
Background
Anthony Soohoo is Senior Vice President and General Manager for the Entertainment and Lifestyle Division at CBS Interactive. In this role, he is responsible for creating entertainment experiences that are engaging, social and unique for audiences and advertisers. The division encompasses online destinations, distribution, and original content development including TV.com, The Insider.com, Chow.com, UrbanBaby, CBS.com, CBS Audience Network, and CBS Interactive Web Original Content. Anthony was recently included in Hollywood Reporter’s Digital Power List 2009, noting of the top 50 executives leading the charge in new media content.
Soohoo joined CBS in 2007 with its acquisition of Dotspotter, one of the fastest growing community-powered entertainment properties on the web where he served as co-founder and CEO. Prior to founding Dotspotter, Anthony was Vice President and General Manager at Yahoo! responsible for the strategy, management, development and financial performance for various business units. Prior to Yahoo!, Anthony was COO of ALWAYSi, a user-generated video startup, leading the daily operations of the business, and shepherding the company towards a successful acquisition by Hollywood Media Corporation (NASDAQ: HOLL). Previously, Anthony held product and brand management positions at early web search company Inktomi and Apple.
Anthony earned his bachelor's degree in economics from the University of California, Davis and an MBA from Harvard Business School.
Anthony's daily challenges
The world of online video entertainment is still a relatively new and exciting space. On a strategic level there are so many opportunities, and the challenge for us is to get the organization to focus on a few initiatives that we can do really well, rather than taking on too much and spreading ourselves too thin. Setting the right priorities and executing on those priorities to keep the business moving forward are important and real challenges that I face daily.
Why he is attending
I've attended ad:tech for years and have always found it to be an excellent venue for networking with peers and hearing about the projects and priorities that other people are working on. We tend to get so wrapped up in what we are doing on a day-to-day basis. ad:tech provides a great opportunity to take a step back and connect with others in the industry. With so much rapid change in our space, it's important for our industry to have a place to meet to discuss the larger challenges and opportunities that we each deal with, in one way or another, on a daily basis.
What ad:tech Sessions Can You Recommend that You Plan to Attend
The sessions that caught my eye in looking at the agenda were the Marketing Masters session on Brand-led Entertainment Opportunities in Online Video; The Big Digital Idea: Killer Creative Showcase, because it's always great to see examples of what other people are doing; and Convergence! Web to TV: The Last 10 Feet to the Living Room. The theme of convergence is one that we're paying a lot of attention to these days. I'll try to attend as many of these as possible.
ad:tech ambassador
Background
Tim Street is a Writer, Producer, Director, and Creator/Executive Producer of the popular viral video French Maid TV. He is one of the few individuals who have been successful in getting views both new media/podcasting and traditional media. As one of the industry's most successful viral video producers, his online videos total over 40 million downloads and his productions constantly skyrocket to the top of the charts. In addition to creating online viral videos, Tim is a sought after speaker and award-winning short form director. In 2008 Tim launched APE Digital a new media studio that focuses on the creation of emotionally engaging content.
Tim's speaking credits include NATPE, NAB, Digital Hollywood, Mac World, Blog World, New Media Expo, and Podcast Academy. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. In 2009 Tim was inducted into the International Academy of Web Television and is the current Governor of Membership. Tim blogs at 1TimStreet.com and consults with agencies, media buyers, marketers, brands, companies, producers and individuals who wish to reach an audience on the Internet. Creatively Tim is represented by United Talent Agency.
Tim's daily challenges
Working in the nascent industry of Internet video, I find myself searching for new ways of monetizing web video series. So far, sponsorship has proven to be the most lucrative and connecting with sponsors who can benefit from a web show with millions of views is still my biggest challenge. Sometimes the sales cycle can take a year.
Why he is attending
ad:tech has always been a great place for me to discover the latest cutting edge technology in web video advertising. I've learned a lot from the sessions but the human connections are where I benefit the most from ad:tech. Having a chance to develop new relationships is what I enjoy the most.
What ad:tech Exhibitors Would You Most Want to Talk to
I like to speak with Absolu Telecom to find out what's new with payment systems and comScore, Inc. to find out what they know that I don't.
ad:tech ambassador
Background
JoAnna Foyle Abel serves as VP, Marketing for FreeWheel, responsible for corporate brand identity, product positioning, corporate communication, public relations, sales support, and marketing strategy and execution. JoAnna joined FreeWheel from Microsoft where she led demand strategy efforts in the Publisher Business Group following the Rapt acquisition where she served as Marketing Director. JoAnna spent nearly ten years working for digital agencies leading teams in media and account management at HookMedia, MPG | Media Contacts, and Carat Interactive before leaving for Yahoo! where she ran the media team responsible for house advertising strategy and profitability. JoAnna manages partnerships on the board of SFBIG and lives in San Francisco, CA.
JoAnna's daily challenges
In the hot space of technology start-ups, and the even hotter space of video offerings, differentiation is a marketer's biggest challenge. How do you clearly, succinctly, accurately explain what you do in a way that's compelling to people who are used to being barraged with marketing jargon? My biggest challenge is ensuring I'm differentiating, not confusing things more; that I’m clearly explaining to people why FreeWheel's offering is going to change the world.
Why she is attending
I have been attending ad:tech in NY and SF for over a decade, since I was a digital media planner desperate to talk to other digital media planners about what they were seeing in the space. Now ad:tech and events like it are an opportunity for me to connect with former colleagues, old friends, and future partners. It's a good venue for me to verify trends I'm seeing in the space, gauge the health of different businesses and revenue models, and keep an eye on what's coming next.
ad:tech ambassador
Background
Mark Menell is a founder and partner of Rustic Canyon Partners, a venture capital firm with approximately $1 billion under management. At the firm his primary areas of investment have been in information technologies with a focus on consumer internet and digital media.
Previously, Mark was an investment banker at Morgan Stanley & Co. Inc., most recently as principal and co-head of Morgan Stanley's Technology Mergers and Acquisitions Group, based in Menlo Park, CA and, prior to that, in Morgan Stanley's media and telecommunications M&A practice in New York.
Mark graduated magna cum laude with a BA in economics from the University of Pennsylvania. He also earned a BS in finance magna cum laude and an MBA from the Wharton School of Business. Mark is currently on the board of directors of the following companies: GSI Commerce (NASDAQ:GSIC), Betawave (OTCBB:BWAV), Merchant Circle, Good Technology, Ohai and Grind Networks. Mark is also currently the Treasurer and serves on the Board of Directors of Jewish Family and Children's Services of San Francisco, the Peninsula, Marin and Sonoma Counties.
Mark's daily challenges
The pace at which the digital media landscape is evolving is astonishing and, as an investor, it is exciting to watch and be part of. As technology becomes more and more commoditized, it is marketing innovation that increasingly matters. The challenge is to identify those emerging companies most likely to disrupt the ecosystem and create sustainable advantages.
Why he is attending
The pace at which the digital media landscape is evolving is astonishing and, as an investor, it is exciting to watch and be part of. As technology becomes more and more commoditized, it is marketing innovation that increasingly matters. The challenge is to identify those emerging companies most likely to disrupt the ecosystem and create sustainable advantages.
ad:tech ambassador
Background
Sarah Haddow is new to the San Francisco advertising community having started at Carat back in September. Sarah Haddow has spent her entire career in digital media, managing campaigns for top brands such as Virgin America, Acura Honda Motors, Epson, Wells Fargo, and eHarmony. She currently serves as Digital Media and Account Supervisor for Carat San Francisco, facilitating the development of the the digital and search planning teams and developing recommendations and strategies for future account initiatives. Sarah is deeply committed to the success of her clients across all aspects of the advertising process. Internally, she works closely with other agencies within the Aegis Media Group to provide more holistic solutions to clients. Sarah began her career in Los Angeles working at TribalDDB and then Genex agencies. Before moving up to San Francisco, Sarah took a year off to travel crediting her broad perspective in her work to her exposure to a vast number of cultural experiences around the world.
Sarah has a Bachelors Degree from the Business School at Villanova University.
Sarah's daily challenges
As the roles within the digital industry blur together I am challenged with determining where the separation in responsibilities lies between digital, specifically search and display. Emerging opportunities such as Google Content Network offers both display and search components. Additionally, there are always new publishers coming out with improved targeting tactics or a new technology that might be a great fit for my client. With a limited budget and direct response focused campaigns, one challenge is looking at all the new publishers and finding the right technology or platform that will provide results.
Why she is attending
I am new to San Francisco, so this will be my first ad:tech event. I am looking forward to hearing fresh perspectives on new technologies that are available to me as an advertiser and I believe I will be exposed to a good deal of this at ad:tech. I think the event will be an efficient way to open up new doors to different products and services that are out there. I also have a strong interest in the sessions that that focus on new emerging fields in marketing. Of course the networking is always an enjoyable part of these conferences!
ad:tech ambassador
Background
As Group Media Director, Dianne manages AKQA's US display media group. Joining AKQA in 2000, she's overseen digital strategy for a broad array of clients, including Old Navy, Gap, Banana Republic, General Mills and Visa. AKQA is an independent global digital marketing firm that uses innovative ideas and technology to deliver results for the world's leading brands. AKQA has more than 800 employees in San Francisco, Palo Alto, New York, Washington DC, London, Shanghai and Amsterdam. Recognized numerous times as "Digital Agency of the Year," AKQA was recently named one of the "World's 50 Most Innovative Companies" by Fast Company magazine.
Before joining AKQA, she ran the interactive media division of Darwin Digital SF, the digital arm of Saatchi & Saatchi, where her clients included HP, Barclays, P&G, San Jose Mercury News and Broderbund. Prior to this, she was at several SF agencies including J. Walter Thompson and HB&H Advertising focusing on traditional media.
Dianne's daily challenges
My job is to work with my team to help identify and create media advantages for our clients. Given our proximity to Silicon Valley, we are given the opportunity to see a lot of new innovations in the digital space, from social, mobile, apps, etc. My daily business challenge includes not only working with the team to identify what these opportunities are, but to determine which ones are the best to move our client's business forward.
Why she is attending
I'm looking forward to attending this year's ad:tech in SF for a lot of reasons. From hearing what's on the mind of some of the keynote speakers to taking a look at what's new in the space. It's always great speaking with peers in the industry in an environment that fosters discussion and debates.
To gain access to the amazing variety ad:tech offers, new thoughts, new technologies - it's important to keep the industry moving forward and ad:tech is a great venue to foster this.
ad:tech ambassador
Background
Judy Lee is the Head of Category Marketing for AOL Advertising focusing on the Tech and Entertainment industries. In her current role, she is responsible for generating awareness and demand for AOL Advertising's solutions across premier brands such as Engadget, Moviefone, MapQuest and leading ad network Advertising.com. Previously, Judy built integrated marketing solutions for AOL's Top 100 U.S. advertisers and led the Northwest Sales Development team.
Prior to AOL, Judy worked at CNET Networks on the Marketing and Editorial Development teams. As a marketer, she was responsible for CNET's events, promotions, and marketing communications. While developing CNET's editorial presence, she managed industry communications and developed a research partnership with Consumer Electronics Association. She holds a B.A. from Williams College and resides in San Francisco, CA.
Judy's daily challenges
It's no surprise that the Internet has changed the speed at which we do business today. And speed is becoming an increasingly important competitive advantage in multiple industries, not just advertising or technology. Whether its speed to market with a new product, speed in delivering impressions against a campaign, or simply making deadlines in today's quick turnaround world, the ability to move quickly is key. However, speed alone isn't my daily challenge. It's finding time to innovate when we’re all moving a million miles an hour. Making time to read, absorb, and learn about all the new technologies that matter and will stand the test of time, or at least until the next big thing comes along.
Why she is attending
I haven't been to AdTech for a few years, so I'm excited to get reacquainted with what the show has to offer. I find that conferences are a great way for me to stop and see what the competition is doing and learn about the latest innovations that aren't making the headlines with business and industry press. It's also an easy way to hear from a lot of different people at one time and get a sense of what the common themes are from our customers and our competition.
Reid’s ad:tech sessions
monday, april 19
2:00 PM - 2:50 PM
Agencies
Digital changes everything, and everything was already changing even with digital. Now the agency’s job is to serve the client while also figuring out just how to do that in a world where next quarter might bring another Twitter or Facebook or a late-night client call asking for an iPhone app strategy when it’s a pharma brand targeting matures. In the first hour of today’s Agency Pre-Conference, Catalyst:SF CEO John Durham and Mediaedge:cia Associate Media Director Jennifer Ziman look at the big trends, obstacles and opportunities facing advertising agencies in 2010 and beyond.View Less Digital changes everything, and everything was already changing even with digital. Now the agency’s job is to serve the client while also figuring out just how to do that in a world where next quarter might bring another Twitter or Facebook or a late-night client call asking for an iPhone app ...View More
monday, april 19
3:00 PM - 3:50 PM
Agencies
Whether you’re the storied 23-year-old digital media planner just trying to keep your head above the surface with Red Bull and too-many-IOs or an agency generalist grappling with new media realities, you need a safe place to talk with your peers about everything from how to plan around social media to developing stronger relationships with skittish clients. Learn from each other and industry experts about shared challenges and practical solutions.View Less Whether you’re the storied 23-year-old digital media planner just trying to keep your head above the surface with Red Bull and too-many-IOs or an agency generalist grappling with new media realities, you need a safe place to talk with your peers about everything from how to plan around social media ...View More
monday, april 19
4:00 PM - 4:50 PM
Agencies
Whether it is your first ad:tech or your tenth, we’ll conclude today’s Pre Conference with a review of this week’s Conference Agenda and Exhibition Hall, working together to plan out which sessions matter most for agencies, ultimately helping you to build a winning personal agenda for the next 2 days. We’ll also walk you through best practices for networking, how to maneuver the Expo floor and how to ask the right questions during or after a conference session.View Less Whether it is your first ad:tech or your tenth, we’ll conclude today’s Pre Conference with a review of this week’s Conference Agenda and Exhibition Hall, working together to plan out which sessions matter most for agencies, ultimately helping you to build a winning personal agenda for the next 2 ...View More
tuesday, april 20
9:00 AM - 10:00 AM
Room 104
Most people know that social media and the broader Internet play an ever-bigger role in marketing a product or service, but few manufacturers are comfortable navigating the digital space, let alone marketing effectively in it. Where do you start? Can digital be an extension of your current thinking? If so, how do you deal with its transformational nature? And if you put digital front and center in your thinking, how do you manage the marketing status quo both at home and when marketing internationally? Is your organization ready? One trillion Web pages and more than 200 million blogs pose an infinite challenge to any marketer, but success can be achieved! Join Levi Strauss & Co’s Global CMO Jaime Cohen Szulc as he articulates clear cultural and operational requirements for marketing success in a digital world. With a diverse, silo-busting background that includes but is not limited to marketing, Jaime will share practical perspectives and wisdom about the urgent issues for marketing… from someone who has been there. View Less Most people know that social media and the broader Internet play an ever-bigger role in marketing a product or service, but few manufacturers are comfortable navigating the digital space, let alone marketing effectively in it. Where do you start? Can digital be an extension of your current ...View More
tuesday, april 20
11:00 AM - 11:50 AM
Brand Marketing
Sponsored by: Networked Insights
Each year brings a new social media flavor (think “YouTube,” “Facebook” and “Twitter”) each with its own claims to destroying the established media order and replacing it with a new regime of media channels, customers spreading the good word about some brands and destroying the equity of others without thinking twice. Savvy marketers need to do two things with social media: first, listen to what people are saying about their brands; second, learn to talk with your customers rather than at them. In today’s Social Media Master Session, industry guru Susan Bratton and a select handful of thought leaders will guide you through how brands are coping with and taking advantage of social media, how to define your company’s social media strategy, how branded communities are changing the game and what to do about marketing in real time.
Session to continue from 12:00 - 12:50pm
Join us as well for a Social Media Salon Networking and Open Discussion in Room 113 on Tuesday, April 20, from 2:00 - 2:50 pm where Social experts will be available to help answer your questions and guide the discussion around the challenges and opportunities.
Also, join us on Tuesday, April 20, from 3:00 - 3:50 pm in Exhibit Hall Theater 1 for the Marketing Masters: Social Media Strategies Exhibit Hall Theater Presentation, where leading Social Media exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series: Social Media Strategies – Generating Leads & Loyalty.
View Less Sponsored by: Networked Insights
Each year brings a new social media flavor (think “YouTube,” “Facebook” and “Twitter”) each with its own claims to destroying the established media order and replacing it with a new regime of media channels, customers spreading the good word about ...View More
tuesday, april 20
2:00 PM - 2:50 PM
Brand Marketing
Sponsored by: Geeknet
So much of the Internet story we’ve been telling for the last 15 years has hinged on user-generated content, blogs, and the quest for mass scale that sometimes we forget that top-flight big media companies spend tons of time and oodles of money every day creating premium content that ranks with the best that TV and print can offer. This content also creates exciting new opportunities for advertising that can either stand alone or integrate across a marketing campaign. In today’s Branded Online Publications Master Class, lead by Forbes Chief Brand Officer Bruce Rogers and featuring a carefully selected group of thought leaders, you’ll see how your company can create unique and profitable online advertising with publications like Forbes, CNN, Condé Nast, ESPN, National Geographic and more.
Session to continue from 3:00 - 3:50pm
Also, join us on Wednesday, April 21, from 10:00 – 10:50 am in Exhibit Hall Theater 1 for the Marketing Masters: Branded Publications Exhibit Hall Theater Presentation, where leading related exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series:
Branded Online Publications: The Marriage of Premium Content and Advertising.
View Less Sponsored by: Geeknet
So much of the Internet story we’ve been telling for the last 15 years has hinged on user-generated content, blogs, and the quest for mass scale that sometimes we forget that top-flight big media companies spend tons of time and oodles of money every day ...View More
tuesday, april 20
11:00 AM - 11:50 AM
Brand Marketing
Sponsored by: Networked Insights
Each year brings a new social media flavor (think “YouTube,” “Facebook” and “Twitter”) each with its own claims to destroying the established media order and replacing it with a new regime of media channels, customers spreading the good word about some brands and destroying the equity of others without thinking twice. Savvy marketers need to do two things with social media: first, listen to what people are saying about their brands; second, learn to talk with your customers rather than at them. In today’s Social Media Master Session, industry guru Susan Bratton and a select handful of thought leaders will guide you through how brands are coping with and taking advantage of social media, how to define your company’s social media strategy, how branded communities are changing the game and what to do about marketing in real time.
Session to continue from 12:00 - 12:50pm
Join us as well for a Social Media Salon Networking and Open Discussion in Room 113 on Tuesday, April 20, from 2:00 - 2:50 pm where Social experts will be available to help answer your questions and guide the discussion around the challenges and opportunities.
Also, join us on Tuesday, April 20, from 3:00 - 3:50 pm in Exhibit Hall Theater 1 for the Marketing Masters: Social Media Strategies Exhibit Hall Theater Presentation, where leading Social Media exhibitors will showcase their products and services. This is a continuation of the Marketing Masters conference series: Social Media Strategies – Generating Leads & Loyalty.
View Less Sponsored by: Networked Insights
Each year brings a new social media flavor (think “YouTube,” “Facebook” and “Twitter”) each with its own claims to destroying the established media order and replacing it with a new regime of media channels, customers spreading the good word about ...View More
tuesday, april 20
4:00 PM - 4:50 PM
Measurement, Mergers & Media
Gone are the days when pulling a few @Plan insights and RF analyses could determine your media plans. Media planners today – both digital and traditional – are challenged with increased complexity regarding how best to reach and involve their target audiences. From new media tactics such as demand-side audience networks and consumer-driven social media to integrating with traditional planning teams and developing innovative media real estate, conventional silos have been transformed. Discover some practical insights and see how two digital marketing veterans are redefining media strategy and addressing strategic planning for the next decade.View Less Gone are the days when pulling a few @Plan insights and RF analyses could determine your media plans. Media planners today – both digital and traditional – are challenged with increased complexity regarding how best to reach and involve their target audiences. From new media tactics such as ...View More
tuesday, april 20
5:00 PM - 6:00 PM
Room 104
Digital marketing is moving at lightning speed, and keeping track of trends and new business opportunities is a full time job. Join us for this exciting keynote as eMarketer CEO Geoff Ramsey and IPG Media Lab’s Lori Schwartz shed light on some of the hottest trends by profiling four hot San Francisco companies and discussing why they matter to digital marketers. View Less Digital marketing is moving at lightning speed, and keeping track of trends and new business opportunities is a full time job. Join us for this exciting keynote as eMarketer CEO Geoff Ramsey and IPG Media Lab’s Lori Schwartz shed light on some of the hottest trends by profiling four hot San ...View More
wednesday, april 21
9:00 AM - 9:50 AM
Room 104
Right now, today, we’re watching a turbulent sea change in the agency business as digital companies move upstream and offline while traditional agencies "get digital." A true pioneer in the wilds of cross-discipline-adoption, Kristi VandenBosch moved from her role as U.S. President of TBWA's digital agency TEQUILA to take the reins as CEO of the storied San Francisco ad agency Hal Riney. Her experience offers a unique perspective on where our industry is headed, where the opportunities and perils lie and who will emerge, bloodied but victorious.View Less Right now, today, we’re watching a turbulent sea change in the agency business as digital companies move upstream and offline while traditional agencies "get digital." A true pioneer in the wilds of cross-discipline-adoption, Kristi VandenBosch moved from her role as U.S. President of TBWA's ...View More
wednesday, april 21
1:00 PM - 1:50 PM
Room 104
Digital marketing isn't about finding the biggest bullhorn to shout your message through. It's about forging a meaningful, durable connection with the audiences that really matter to your business. In this session, presented by iMedia Connection, some of the best and brightest marketers in the interactive space will showcase stellar digital creative executions across five key demographics categories: moms; men aged 18-34; teens and millennials; multicultural audiences; and boomers and beyond. See what made these killer campaigns stand out and learn how you can apply these success strategies to your own digital marketing efforts.View Less Digital marketing isn't about finding the biggest bullhorn to shout your message through. It's about forging a meaningful, durable connection with the audiences that really matter to your business. In this session, presented by iMedia Connection, some of the best and brightest marketers in the ...View More
tuesday, april 20
12:00 PM - 12:50 PM
Measurement, Mergers & Media
If the Web is "the most measurable of all media," why is the comparison to traditional media so difficult? Come hear David Smith, an expert in both traditional and Web media metrics, talk about easy ways to compare Web to TV, print and other traditional media. This session assumes some knowledge of traditional media metrics and will concentrate on the comparability of standard Web metrics to those traditional media metrics. How are companies measuring today? How are they accounting for all their media efforts including paid, owned and earned media? And how are they justifying ROI, both from a direct response and a branding standpoint?View Less If the Web is "the most measurable of all media," why is the comparison to traditional media so difficult? Come hear David Smith, an expert in both traditional and Web media metrics, talk about easy ways to compare Web to TV, print and other traditional media. This session assumes some knowledge of ...View More
wednesday, april 21
1:00 PM - 1:50 PM
New Strategies, New Channels
Recent advancements in location-based services (LBS) finally offer agencies and brands compelling new ways to target and market to their key audiences. However, experts claim we are still in the first innings of this ballgame, and the new offerings we’ll see in the next 12 to 14 months will take location-based advertising to an entirely new level. But what can brands and agencies do today to capitalize on this rapidly growing opportunity, and what are the real business opportunities available to transform a person’s location and other geographical information into clear and relevant data for customers—and ultimately drive revenue? Leveraging the expertise of key players in the LBS market, this session will offer a “deep dive” into the current location-based advertising landscape.View Less Recent advancements in location-based services (LBS) finally offer agencies and brands compelling new ways to target and market to their key audiences. However, experts claim we are still in the first innings of this ballgame, and the new offerings we’ll see in the next 12 to 14 months will take ...View More
wednesday, april 21
4:00 PM - 5:00 PM
Room 104
You know those late-night infomercials hawking products with the tag line "as seen on TV?" At ad:tech we'll be closing out this year's San Francisco show with "as seen on the Web." And to do that, we're bringing some of the best and brightest Web talents of 2010 to entertain you in a final session that'll be partly business, mostly fun. Viral video genius, social media consultant and career marketer Kevin Nalty (www.youtube.com/nalts) will emcee the "Funniest People on the Internet" and play Johnny Carson as he introduces us to several Web superstars who'll show us why they're racking up the views and the ad dollars. Revision3 CEO Jim Louderback will join him on stage as his Ed McMahon.View Less You know those late-night infomercials hawking products with the tag line "as seen on TV?" At ad:tech we'll be closing out this year's San Francisco show with "as seen on the Web." And to do that, we're bringing some of the best and brightest Web talents of 2010 to entertain you in a final session ...View More
Reid’s expo floor picks
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Acquisio,
booth 5674
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Acxiom Corporation,
booth 5841
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AdBrite, Inc.,
booth 5453
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Click Forensics, Inc.,
booth 6273
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comScore, Inc.,
booth 6150
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ExactTarget,
booth 6341, Mobile Mix Zone
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iCrossing,
booth 6340
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ideaLaunch,
booth 5662
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interclick,
booth 5657
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IZEA,
booth 6472
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LivePerson,
booth 6378
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Local.com,
booth 6249
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Lyris,
booth 6041
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Marchex, Inc. ,
booth 6245
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Nielsen//NetRatings,
booth 6052
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Rapleaf,
booth 6371
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Sitecore,
booth 6079
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Trellian,
booth 6269
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Verizon Wireless,
booth 5763
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Website Magazine,
booth 5653
explore by topic
Ad Exchange,
Ad Network,
Ad Rep Firm,
Ad Serving,
Advergaming,
Affiliate Marketing,
Behavioral Targeting,
Branding,
Content Management Systems,
Creative Agency,
Creative Web Services,
CRM
Ad Exchange,
Ad Network,
Ad Rep Firm,
Ad Serving,
Advergaming,
Affiliate Marketing,
Behavioral Targeting,
Branding,
Content Management Systems,
Creative Agency,
Creative Web Services,
CRM,
Database Management,
Demographic Targeting,
Digital Out-of-Home,
eCommerce,
Email,
Emerging Technology,
Gaming,
Industry Association,
Interactive TV,
IPTV,
Lead Generation,
Legal,
Local,
Market Research,
Media Buying Agency,
Media Monitoring,
Media Planning Agency,
Mergers & Acquisitions,
Mobile Apps,
Mobile Marketing,
Online Gambling,
Online Prizes,
Online Publishers,
Payment Systems,
Podcast Technology,
PR Agency,
Recruiting Firm,
Rich Media,
RSS Technology,
Search Engine,
SEM Services,
SEO Services,
Social Networks,
Strategy Agency,
Surveys,
Training Company,
User Generated Content,
Venture Capitalists,
Video Technology,
Viral Marketing,
Web Analytics,
Web Apps,
Web Hosting,
Web Site Testing,
Web Usability,
Webcasting,
Word of Mouth
View More
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