 |
MobileMix Conference: April 21, 2009
 |
|
|
|
|
|
 |
|
|
|
|
 |
|
|
|
| |
|
 |
 |
|
|
|
 |
|
|
RESERVE
YOUR ROOM!
ad:tech has reserved a limited block of rooms at
4 nearby hotels: |
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
 |
|
|
|
MobileMix – the 1-day mobile marketing
conference and expo for marketers, agencies and technology companies wanting
to break into, or already invested in, mobile marketing. Co-located at ad:tech
San Francisco, Moscone West, this inaugural event explores the opportunities
that mobile offers as a consumer engagement tool.
MobileMix Conference: April 21, 2009
ad:tech + MobileMix
Expo: April 21-22, 2009
MobileMix Conference – April 21,
2009
Learn how to reach the greatest number of digital devices
on earth!
Conference attendees will walk away with a deeper understanding of
the mobile landscape and the thought process behind marketing, branding and
media distribution on the mobile channel. Throughout the day, expert speakers
will share real-world mobile examples to help attendees extend their digital
reach and to understand the future of mobile technology. Consumer behaviors
are changing quickly – now is the time to add mobile to the mix!
| THEMES TO BE ADDRESSED
INCLUDE: |
 |
 |
Understanding
the mobile culture/mindset. Who could resist the opportunity to communicate with consumers through a device that’s always connected and always at hand. Not you! Sessions will explore how consumer expectations, models, methods and tactics for mobile differ from digital campaigns and how best to reach mobile users. |
|
|
Mobile is not
a platform, it's a channel. Mobile is interactive, it lets consumers engage, query and participate with the advertiser, giving marketers the ability to dialog, research, incent and build a community. We explore the appropriate ways to approach the mobile channel to market and build brand awareness for long-term success. |
|
|
Managing brand
appeal/reputation on mobile. How do you message and manage your brand's reputation on a device that can instantly connect and update thousands of other mobile and online users in a split second? How do you recover from bad news? Learn how branded applications, SMS text, GPS and location-based mobile search and directory assistance, and mobile barcodes can be used to your advantage. |
| THE DAY'S AGENDA: |
|
|
Opening Keynote – Surveying the Mobile Landscape in 2009 |
|
|
Mobile Advertising Myth Busters: It's Easier Than You Think! |
|
|
Building Loyalty through Mobile Branding and Community Building |
|
|
Capturing Direct Response in Mobile Media: Entertainment and Publishing |
|
|
The Future of Mobile: Adding Mobile to the Mix |
Note: As a MobileMix attendee, you'll have access to a
full day of mobile content. If you register for the full ad:tech conference,
you'll gain access to everything ad:tech has to offer, including MobileMix. View the full ad:tech schedule here.
MobileMix Expo – April
21-22, 2009
CO-LOCATED WITH AD:TECH SAN FRANCISCO
MobileMix attendees
can access 2 full days of the ad:tech San Francisco expo floor, including a dedicated
MobileMix exhibit zone and lounge. A MobileMix conference pass also includes
access to 300+ ad:tech exhibitors, ad:tech vendor seminars, ad:tech special events
and ad:tech keynote presentations.
To view the MobileMix exhibitors, go here then
select "MobileMarketing" from the drop down list.
Register for an ad:tech
San Francisco Exhibit pass to attend only the expo portion of this event.
| Special thanks to
our content advisors: |
|
|
Paran Johar, CMO, Jumptap |
|
|
Mickey Alam Khan, Editor-In-Chief, Mobile
Marketer magazine |
|
|
Laura Marriott, President Emeritus, Mobile Marketing Association |
|
|
|
|
|
|
|