Marketing Masters: ad:tech San Francisco 2011

Two 1-hour sessions of actionable trends, stats & case studies – followed by technology presentations.

Understand the opportunities and challenges surrounding fast moving topics like:

•	market your brand effectively with social media
•	discover what the top email advertisers are doing in 2011
•	gain a foothold with mobile marketing
•	learn best practices in the ad marketplace (beyond networks)
•	take advantage of organic and paid search marketing
•	grab attention through the use of online video
•	work with affiliates to reach existing and future customers
•	explore ad and branding opportunities with iPads & tablets

Sample Program Flow

Session, Hour 1:
•	State of the Industry Overview
•	Case Studies
•	Structured Networking

Session, Hour 2:
•	Practical Tools
•	Research & Trends
•	Key Takeaways
•	Exhibitors to see

Presentations,
Hour 3:

Related Technology Presentations on the Show Floor

Drop in to the Marketing Masters sessions at any point as we take a deep dive into today's most compelling topics for the digital marketer.

ad:tech San Francisco Marketing Masters




Mobile Marketing: Tina Unterlaender Account Director, AKQA	Email Marketing: Ryan P. Tuttle VP of Strategic Services BrightWave Marketing	Affiliate Marketing: Carolyn Tang Kmet Director of Affiliate Marketing, Groupon




Ad Networks, Exchanges, and More: Chris Arens CEO, Telepathy	Online Video: Jim Louderback CEO, Revision3	iPads & Tablets: Andrew Solmssen Executive VP and Managing Director, Possible Worldwide




Search Marketing: Melanie Mitchell Senior VP, Search Strategy, Digitas	Social Media Marketing: Brian Solis Principal FutureWorks

Marketing Masters Schedule

SESSION	SESSION TIME	SHOW FLOOR PRESENTATIONS (Expo Theater, Level 2)
tuesday, 4/12
Mobile Marketing: Understanding the Wireless Future	10:30 - 11:30 am	10:30 – 11:30 am (wednesday, 4/13)
Mobile Apps: Big Changes Brought on by Little Apps	12:00 - 1:00 pm	10:30 – 11:30 am (wednesday, 4/13)
Search Marketing: Connecting the Dots with Paid Search	10:30 - 11:30 am	2:30 - 3:30 pm
Search Marketing: Modern Search Engine Optimization	12:00 - 1:00 pm	2:30 - 3:30 pm
Email Marketing: State of the Inbox 2011 & Beyond	2:30 - 3:30 pm	12:00 – 1:00 pm (wednesday, 4/13)
Email Marketing: Leveraging Email as the Hub of Digital Messaging	4:00 - 5:00 pm	12:00 – 1:00 pm (wednesday, 4/13)
iPads & Tablets: The Role of Advertising – Staking a Claim in the Hot New Market	2:30 - 3:30 pm	No Expo Component
iPads & Tablets: Your Tablet Strategy	4:00 - 5:00 pm	No Expo Component
wednesday, 4/13
Social Media: The New Laws of Creativity	10:30 - 11:30 am	No Expo Component
Social Media: Gathering Intelligence through Best Practices and Real-World Examples	12:00 - 1:00 pm	No Expo Component
Affiliate Marketing: Innovations for Brands and Advertisers	10:30 - 11:30 am	4:00 - 5:00 pm (tuesday, 4/12)
Affiliate Marketing: The Big Challenges	12:00 - 1:00 pm	4:00 - 5:00 pm (tuesday, 4/12)
Ad Networks & Exchanges: Navigating the Digital Ad Marketplace	10:30 - 11:30 am	2:30 - 3:30 pm
DSPs, DMPs, RTBs & Beyond: Navigating the Digital Ad Marketplace	12:00 - 1:00 pm	2:30 - 3:30 pm
Online Video Marketing: Online Video Ad Innovations	2:30 - 3:30 pm	12:00 - 1:00 pm (tuesday, 4/12)
Online Video Marketing: It's Not About the Viral Video	3: 45 - 4:45 pm	12:00 - 1:00 pm (tuesday, 4/12)