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marketing Masters: ad:tech San Francisco 2010
Conference
Schedule
Speakers
Marketing Masters Series
Bruce Clay SEO Training
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Expo Floor Presentations
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new! ad:tech marketing masters series
Two-hour sessions of actionable trends, stats & case studies – followed by expo tours and technology presentations.
Understand the opportunities and challenges surrounding fast moving topics like:
•
how to market effectively in
social media
•
what the top
email
advertisers are doing in 2010
•
how to get started with
mobile
marketing
•
what’s on the
cutting edge
•
ad network
best practices
•
leveraging advertising on
branded publications
•
how to take advantage of
search
marketing
Sample Program Flow
Session, Hour 1:
•
State of the Industry Overview
•
Case Studies
Networking break
Session, Hour 2:
•
Best Practices
•
Research & Trends
•
Key Takeaways
•
Exhibitors to see
Presentations,
Hour 3:
Related Technology Presentations on the Show Floor
ad:tech San Francisco Marketing Masters
Search Marketing:
Kevin Ryan
CEO,
Motivity Marketing
Social Media & Marketing:
Susan Bratton
CEO,
Personal Life Media
Branded Online Publications:
Bruce Rogers
Chief Brand Officer,
Forbes
Ad Networks:
Lawrence Teherani-Ami
Integrated Media Director,
Wieden + Kennedy
The Bleeding Edge:
Adam Broitman
Partner and Ringleader,
Circ.us
Email Marketing:
David Baker
VP, CRM-eCRM Solutions,
Razorfish
Mobile Marketing:
Mickey Kahn
Editor in Chief,
Mobile Marketer
Web Analytics:
Nicole Rawski
Digital Media Analyst,
Geary Interactive
Metrics:
David L. Smith
CEO,
Mediasmith, Inc.
Online Video:
Daisy Whitney
Author, Reporter and New Media
Consultant,
DMG World Media,
Beet.TV and New Media Minute
Marketing Masters Schedule
SESSION
SESSION TIME
SHOW FLOOR PRESENTATIONS
tuesday, 4/20
Search
in the Connected and Real-Time World *
11:00 am - 12:50 pm
2:00 – 2:50 pm
Social Media Strategies
– Generating Leads & Loyalty *
11:00 am - 12:50 pm
3:00 – 3:50 pm
Metrics
– Understanding & Translating Digital Metrics
12:00 - 12:50 pm (lunch) 2:00 - 2:50 pm
No Expo Component
Branded Online Publications
:
The Marriage of Premium Content and Advertising *
2:00 - 3:50 pm
10:00 – 10:50 am
(Wednesday, 4/21)
Ad Networks
– Targeting Customers through Technology, Context and Culture
2:00 - 3:50 pm
4:00 – 4:50 pm
wednesday, 4/21
The Bleeding Edge of Advertising Innovation
*
10:00 - 11:50 am
1:00 – 1:50 pm
Email Marketing
:
Building and Sustaining Engagement with Your Customers
10:00 - 11:50 am
2:00 – 2:50 pm
Online Video
– Why Big Advertising Dollars are Moving to Online Video
10:00 - 11:50 am
No Expo Component
Mobile Marketing
:
How Brands Can Effectively Target Consumers on the Go
1:00 – 2:50 pm
3:00 – 3:50 pm
Web Analytics
:
Using Data to Your Advantage
1:00 – 2:50 pm
3:00 – 3:50 pm
* 15 minute walking tour of expo floor follows these sessions.