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tuesday, april 15  |
9:00 am - 10:30 am
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10:45 am - 11:45 am
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12:00 pm - 1:00 pm
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Power Panel: Tales from the Bleeding Edge - Game-Changing Opportunities for Tomorrow’s Marketer
The definition of interactive continues to change. Digital is no longer a fixed medium, but is now making its way out of the home and the office into new venues and devices. With this evolution, opportunities are beginning to emerge in categories such as telematics, radio frequency tagging, home mobility and digital out-of-home (OOH), to name a few. The Interpublic Emerging Media Lab will facilita... More
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1:00 pm - 2:00 pm
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2:15 pm - 3:15 pm
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Power Panel: Futuresearch - Watch This Space (Presented by SEMPO)
Search advertising is predicted to hit $16 billion by 2011; so where is the growth coming from? Who’s going to be buying which flavor of search ad products next year? Search marketers struggle to embrace non-performance media being sold search-style as auctioned media, while traditional advertisers and agencies have yet to fully maximize search but control the budgets for TV, radio and print. With... More
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3:30 pm - 4:30 pm
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Power Panel: The Modern Agency
Digital media and technologies continue to impact all media and the entire business of marketing communications. And advertising agencies are not immune to the influence of the digital revolution. In addition to the established traditional creative and media services agencies, a new raft of agencies have emerged, looking to shake up the status quo. As a result, the strategic relationship with the ... More
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4:45 pm - 5:45 pm
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Power Panel: Social Network Marketing - Exploring the Value Proposition
Not long ago, social network marketing meant creating profiles and collecting friends. But those measures are already considered quaint. Facebook is harnessing users’ social interactions to spread ad messages virally. MySpace is targeting advertising based on personal profiles. But social network marketing keeps changing. Widgets put advertising in the hands of the consumer, “open” profiles mean s... More
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wednesday, april 16 |
9:00 am - 10:00 am
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10:00 am - 11:00 am
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11:00 am - 12:00 pm
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12:15 pm - 1:15 pm
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Tactical Search: Local & Mobile Search
One of the original promises of the Internet was geographically relevant and targeted content for all. Local marketing strategies are effective and have widespread application, yet many marketers have yet to gain a solid understanding of the marketplace. In this session, we’ll provide an update on the local and mobile landscapes today and what you can expect to see in the future. You’ll also get p... More
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1:30 pm - 2:30 pm
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2:45 pm - 3:45 pm
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Targeting 2.0: Precision Marketing in the Digital Era
Welcome to the era of performance marketing. Digital media, platforms and technologies continue to be enhanced by increasingly focused targeting capabilities and this has captured the interest of the buy-side community. The industry continues to strive to deliver the holy grail of advertising—true one-to-one messaging—but over the past few years, marketers and their media partners have executed hi... More
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4:00 pm - 5:00 pm
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Measurement Maelstrom: Leveraging Current and Emerging Metrics to Define the New Media Currency
As online marketing choices diversify (search, display, mobile, CGM, etc.), marketers are constantly presented with an array of exciting new opportunities to target, reach and engage with their customers. However, the monumental and sobering challenge of simply understanding all these moving parts is an equally powerful reality-check for marketers, agencies, publishers and their vendor partners. ... More
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5:15 pm - 6:15 pm
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Trench Warfare in the Digital Age: Relationship Marketing Makes a Comeback
For those marketers who’ve been around the block a bit, many will remember the groundbreaking book “Relationship Marketing” by Regis McKenna. While the discipline had existed for decades, Mr. McKenna ushered in a new era of marketing by coining this now ubiquitious phrase. But as the Internet and other sexy new digital platforms came to the fore, relationship marketing fell out of favor and was ... More
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thursday, april 17 |
9:30 am - 10:30 am
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Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age
In the dynamic and fluid world of new media and consumer control, the industry is often focused on “the next big thing.” Staying on the cutting-edge of this new digital age is critical to creating time with customers in a media fragmented world. Though traditional marketing techniques are still crucial, marketers must learn to integrate these with next-generation digital to converse and engage cus... More
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10:45 am - 11:45 am
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Advertising in an On-Demand Universe
The revelation that the consumer is in control is shocking to few in the business of media and advertising. However, despite this disclosure, it seems to be business as usual for buyers and sellers. With varying forms of on-demand capabilities, programming and consumption on the rise (VOD, DVRs, satellite radio, etc.), many believe the media companies and advertisers that rely on any form of time-... More
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12:00 pm - 1:00 pm
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Tactical SEO Workshop
Leading search expert Bruce Clay returns to moderate this session on search engine optimization (SEO). There are many questions about SEO, and you will often get different answers based upon who you ask. This session offers three perspectives: an end user wanting top ranking for his or her many properties, a top SEO company providing services to outrank competitors, and a search engine (Google) di... More
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1:00 pm - 2:00 pm
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2:15 pm - 3:15 pm
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Making Widgets and Gadgets Work for You
With so much focus these days on social media and changing consumer habits, the line between what’s advertising and what’s content continues to blur. Widgets and gadgets play an important role in these social circles and extend the opportunity for marketers to expand their audience and build brand by reaching core demographics and key influencers. Join Jeremiah Owyang of Forrester Research as he l... More
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3:30 pm - 4:30 pm
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Email 2.0: The Empowered Consumer and You
Given the reality of today’s empowered consumer, marketers are faced with the challenge of adapting approach and managing effective communications, simultaneously. Learn how you can harness this energy to develop high-performance email marketing programs. Email is the strongest tool for cultivating relationships with your customers. Examine case studies from two of the industry’s key practitioners... More
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4:45 pm - 5:45 pm
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