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FORUMS PARTIESGIVEAWAYSMEETING ROOMSBOOK SIGNINGS
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BridgeTrack
The Campaign Analytics Clinic: How to diagnose and
treat the most common causes of campaign distress. |
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Real stories from the frontlines of internet advertising will be used to demonstrate how to detect early warning signs of performance issues, and provide proven methods to fix campaigns so that they perform beyond expectations.
We’ll explore pitfalls such as:
Analysis paralysis – do you know which metrics really matter?
Catastrophic Success – are you prepared for the best case scenario?
Tactical Myopia – broaden your vision and understanding of channel interdependencies.
Bring your lunch and your issues to the clinic, because the analytics doctor is in!
Time:
Tuesday, April 15: 1:00pm – 2:00pm
Wednesday, April 16: 1:30pm – 2:30pm
Thursday, April 17: 1:00pm – 2:00pm
Location: Room 132/133
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Kowabunga
ValidClick AdExchange: Establishing true market
prices for your PPC campaigns.
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Looking to expand your pay-per-click campaigns beyond the major search engines? Join John Linden from Kowabunga! and Dr. Joseph Milana from Fair Isaac Corporation to explore their new technology alliance and how ValidClick AdExchange can help deliver consistent ROI regardless of the traffic source.
Time: Tuesday, April 15: 1:00pm – 2:00pm
Location: Room 134
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AdShuffle
Leveraging Automated Optimization to Lower Your CPA |
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Join AdShuffle at ad:tech San Francisco to learn how real-time, automated optimization can successfully lower your CPA. This is a unique opportunity to hear from experts in online acquisition and optimization. AdShuffle is proud to bring you a lunch forum that will satisfy both your mind and your appetite.
Time: Wednesday, April 16: 1:30pm - 2:30pm
Location: Room 130
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ADM
wednesday, april 16
9:00am - 9:15am
ADM Business Update and Discussion of Top-line Progress and Future Plans with Chris MacDonald, Chairman, ADM |
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9:15am - 9:55am
Downloadable Media: The State of the Industry and Success Stories Edison Media provides exclusive access to the third edition of - The Podcast Consumer Revealed III study. Hear a complete analysis of the growing podcast audience, composition, comsumption habits, wants and needs of podcast consumers as well as previously unreleased data on the power of podcast advertising.
10:00am - 10:45am
Downloadable Media Advertising Standards - New Units Debut for Public Comment Thinking about buying advertising in portable media? Are you a content producer who wants a "piece of the action?" See the unveiling of the industry's first set of ad formats and have the opportunity to comment in this open forum.
11:00am - 11:45am
Downloadable Media Audience Measurement Guidelines Unveiled - New Best Practices Debut for Public Comment The Association unveils its recommendations for measuring podcast listener/viewer numbers to be applied and replicated by any creator or aggregator of downloadable media. Creation of these standards allows confidence in reporting to advertising agencies and brand sponsors to increase the volume of media bought in this category of highly engaged consumers.
Location: Room 130/131
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ad:tech Awards Ceremony
tuesday, april 15 - 7:00pm
Description: SOLD OUT!
Join us at Mezzanine, a local SF night spot, for an evening of recognition, celebration and fun. Sign-up for the awards Ceremony when you register for ad:tech San Francisco.
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Mezzanine
444 Jesse St.
San Francisco, CA 94103 |
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SF BIG Party
Tuesday, April 15 - 6:00pm
Join the Bay Area Interactive Group (BIG) as we host our third-annual ad:tech San Francisco kick-off event, Tuesday, April 15th at 111 Minna. Network with industry colleagues in a gallery showcasing work from a unique blend of local and international artists. Doors on Minna Street open at 6pm.
Location: 111 Minna
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ADM After the Show - Networking with a View
Wednesday, April 16 - 6:00pm
Join the ADM on Kiptonic's rooftop for some mix & mingle. Enjoy a casual evening and hear more about the Association for Downloadable Media or just come for the view. Kiptronic is located at 605 Market St. Ste. 1400 - a short walk from Moscone.
Location: 605 Market St. Ste. 1400
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The Internet Oldtimers Foundation Party
Time & Location: Wednesday, April 16 – Vessel
The Internet Oldtimers Foundation plans to host an invitation only gala event for its members and their guests at the exclusive nightclub "Vessel" on the night of April 16th. More than 100 of the interactive marketing communities most experienced leaders will be in attendance. Throughout the ad:tech conference the foundation will also maintain a private networking lounge on the concourse and conference room on the show floor for the exclusive use of its members and guests, and several foundation members will present a master mind panel covering the topic of "Consumer Demand in the Digital Age" at ad:tech on April 17th.
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AdDrive
Location: Room 111
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AdShuffle
Hospitality Suite
Premiering April 15 & 16
ad:tech San Francisco 2008
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Advertiser Features Demo
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Publisher Features Demo
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April 15, 2008 @ 3:30pm
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April 15, 2008 @ 2:15pm
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April 16, 2008 @ 12:15pm
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April 16, 2008 @ 4:00pm
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Come by AdShuffle’s hospitality suite for a screening of our technology, candid Q&A, popcorn and sodas. Advertisers, publishers and agencies join AdShuffle for a walk-through of our real-time architecture, custom reporting, creative and landing page optimization, and remarketing, as well as advanced inventory management and forecasting. Come find out how AdShuffle ad serving is changing the world of marketing technology.
AdShuffle, the first, best and only choice in ad serving.
Location: Room 123
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Casale
Interact, engage, and network with the leading online display network. If you are looking for general information, specific online media solutions, or one on one time with one of our experts, please join us for a round of insights and ideas.
Location: Room 112
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Google
The Google Marketer's Playbook
Interested in reaching the right audience, using offline advertising to drive search, or boosting ROI? Come and join experts from Google as they discuss strategies for making the most of Google AdWords and other Google products.
Sessions and times will be posted by the room and at the Google booth.
Location: Room 110
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Tuesday, April 15, 2008:
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12:00 - 1:00:
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AdWords Fundamentals
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3:30 - 4:30:
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Optimization Strategies: Part 1
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Efficiently Managing Your Account with tools like the AdWords Editor and more
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| 9:30 - 10:30: |
What's New with Google Analytics and Website Optimizer? (Product Announcement) |
| 11:00 - 12:00: |
Increase Your Advertising Reach |
| 2:45 - 3:45: |
Optimization Strategies: Part 2 |
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Measuring and Tracking For Success with Google Analytics and AdWords
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| 12:00 - 1:00: |
What's New with Google Analytics and Website Optimizer? (Product Announcement) |
| 1:15 - 2:15: |
Online Video Advertising at Scale |
| 3:15 - 4:45: |
Successful Web Analytics - presented by Avinash Kaushik |
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Right Media
How are exchanges changing the landscape of online advertising? How can the Right Media Exchange help your business? Stop by our room for a closer look at the solutions and services that the industry’s first exchange platform has coming down the pike, as well for as educational sessions and demos.
Location: Room 121
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Partner Weekly
PartnerWeekly, offers a comprehensive performance marketing package including online advertising offers, proprietary reporting technology and innovative solutions to promote web businesses and drive online transactions. Our parent company, SellingSource, named #109 on the 2007 Inc. 500, develops technology and marketing solutions for the specialty finance industry.
For information, visit www.partnerweekly.com/adtech_sf, or visit our Hospitality Suite — ad:tech-San Francisco - Meeting Room #124.
Location: Room 124 |
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TheUseful
As an industry leader in traffic and data monetization, TheUseful
has some of the largest payouts in the business. Come discover how one of the world’s most successful advertisers can help increase your company’s ROI. Email Communications@TheUseful.com or meet us in person at ad:tech San Francisco in Meeting Room 120.
Location: Room 120
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Active Response Group
Active Response provides efficient integrated lead generation and display advertising solutions for performance based customer acquisition. Our advertisers have access to millions of consumers. Our unique mix of technology, media reach, and expertise now delivers industry leading scale, targeting, and flexibility for our advertisers and publishers.
Location: Exhibit Hall Room A1
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LeadFlash
Location: Exhibit Hall Meeting Room A7
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Next Internet
Next Internet and our family of companies present a networking opportunity at our hospitality suite for our valued partners. Take the opportunity to meet with executives from Webjuice, Adteractive, Webyes and Next Click Media to discuss business opportunities.
Next Internet’s goal is to be the best place to create and build internet companies.
Location: Exhibit Hall Room A3 and A4
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Tactara
Tactara is a provider of technology and services to the leading companies in the online marketing industry. Tactara’s technology products increase the marketing capabilities of its customers resulting in improved revenue performance. Tactara recently announced “Virtual Content Servers,” a new patent-pending hosting technology which improves email delivery, protects advertisers from undesirable publisher practices, and provides advertisers, affiliate networks, and publishers with immediate campaign performance lift.
Location: Exhibit Hall Room A6
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Zango
Zango, Inc. is an online media company providing consumers free access to a large catalog of free, sought-after online games, videos, emoticons, screensavers and utilities. Much like television, this content is funded by advertising and is therefore free to the consumer.
Location: Exhibit Hall Room A2
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Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back
Author:
Rohit Bhargava
Senior Vice President, Digital Strategy & Marketing
Ogilvy 360 Digital Influence
When:
Tuesday, April 15
1:00 - 2:00 pm (over the lunch hour)
Location: On-site bookstore
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Television Disrupted: The Transition from Network to Networked TV
Author:
Shelly Palmer
Managing Director
Advanced Media Ventures Group LLC
When:
Tuesday, April 15
3:15 - 4:15 pm
Location: On-site bookstore |
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