Bruce Clay, an industry recognized expert on SEO, will present a one-day SEO Training Course in conjunction with ad:tech San Francisco. This course is designed for marketing and technical staff and offers strategy and tactics necessary in today's fast changing search world. The course, which covers Bruce’s whitehat SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.

The Bruce Clay SEO Training offers proven techniques required to beat your competition in the war for search dominance.

The training covers:

• How to select properly performing keywords
• How to identify and characterize your competition
• How to analyze and edit your own content
• How to avoid Spam
• How to develop links worth having
• How to include Engagement Objects^TM
• How to measure your success
• All students receive a 1-year free subscription to the SEOToolSet®

About Bruce Clay
Bruce Clay has been a recognized leader in the search marketing arena since 1996, when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce hosts SEM Synergy (www.semsynergy.com), a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is the co-author of “Search Engine Optimization All-in-One For Dummies,” a comprehensive desk reference, and is a principal editor and speaker for SEMJ.org, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as The Wall Street Journal, USA Today, PC Week, Wired Magazine and Smart Money, and is a frequent speaker at national industry conferences.