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More than 10,000 attendees heard from the most influential names in interactive advertising and marketing

NEW YORK, November 19, 2007 – With burning questions about how interactive media are changing the advertising industry, marketing and advertising professionals flocked to the ad:tech New York conference in record numbers this year, the conference announced today. The final number of 10,276 attendees is the largest ever for an ad:tech event, even eclipsing 2006's record breaking year.

This year’s conference ad:tech New York's tenth anniversary -- focused on the impact that digital content, devices and delivery are having on the how consumers receive information about the world, including marketing messages. Highlighting the program was a series of entertaining and informative keynote sessions featuring industry innovators such as blogger, author and radio personality Arianna Huffington and Nick Brien, Worldwide CEO of Universal McCann, one of the world's most powerful agencies.

“ad:tech New York was truly the epicenter of the digital conversation that is dominating the media on a daily basis,” said Drew Ianni, Chairman of Programming for ad:tech North America. “We’re thrilled with the final numbers, but we’re even prouder that the ad:tech conferences are moving the needle in the debate around how to best reach consumer audiences when traditional environments have been completely transformed.”

Nowhere was that more apparent than in the ad:tech keynotes. Brien opened the conference with a rousing address that touched on his 20-year career and challenged agencies to “decide between being in the agency business or the business of providing solutions.” He added that “content was king” in the original advertising model, but that the focus has shifted to context and reaching an audience that doesn’t want to be interrupted.

Huffington participated in the “State of the Industry” keynote roundtable moderated by IAB President and CEO Randall Rothenberg. The five-member panel, which also included representatives from Fox Interactive Media, Tribal DDB Worldwide and YouTube, engaged in spirited debate over the topics of advertising platforms, online video hype, content monetization and marketing to social networks.

“I thoroughly enjoyed our discussion and thought it reflected the tone of the entire ad:tech show this year,” said Huffington. “We’re at a convergence point of the best of traditional media and the best of interactive media and each panel or keynote seemed to blend together speakers from all facets of the industry.”

The keynotes served as an introduction to a diverse slate of panel and breakout sessions that focused on emerging trends such as “TV 3.0.” Another session, “Defining the New Media Currency,” examined the central topic of defining advertising ROI in the digital medium and offered that the most effective approach combines metrics of behavior, brand, buzz and financial.

The two-day ad:tech exhibition was a torrent of activity, with the number of exhibitors surging to 319 for this year’s event. These companies represent the full spectrum of the digital marketing marketplace. A small sample of prominent and emerging companies that exhibited included Adverb Media, Clickbooth, ComScore, Friendster, HitWise, Local.com, Rextopia and Verizon Wireless.

“This year’s show was a great blend of sheer interest and attendance with top-line insight from some of the industry’s most respected pundits and executives,” said Don Knox, Global VP of ad:tech. “We look forward to continuing to evolve the ad:tech brand next spring in San Francisco and cementing its place as the premier resource for advertising and marketing professionals in the world.”

The ad:tech San Francisco event will be held April 15-17 at the Moscone Center.

About ad:tech ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

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