ADSPACE 2009 Conference & Expo Launches at ad:tech San Francisco, Bringing Focus to Contextual Advertising
One-day event, sponsored by Google,
to highlight billion-dollar "hidden economy" and
best practices leveraging AdSense and other networks
San Francisco, March 5, 2009 – Advertisers and publishers seeking
to drill deeper into the complex world of contextual advertising will find
that world on full display April 22 at the inaugural ADSPACE Contextual Advertising
Conference & Expo. Co-located
with ad:tech San Francisco and title sponsored by Google, ADSPACE will take
place at the Moscone West Center.
ADSPACE is the first conference
and expo of its kind tailored both to small-to-midsized publishers wanting
to increase their digital revenue through the use of ad networks as well
as advertisers seeking to maximize ROI and optimize their ad targeting.
Split into two distinct tracks – one
for each audience – ADSPACE
will blend best practices, how-to techniques and success stories as advertisers
and publishers alike get a first-hand opportunity to engage leading contextual
network providers such as Google AdSense.
"This is almost a hidden economy that drives billions and billions of revenue,
and for many people is a sole source of income," said David Rodnitzky, Co-Director,
ADSPACE, LLC. "Most conferences give lip service to this area, but the stakes
are high and knowledge is not being shared. We see this event as an opportunity
to reach the advertising and publishing communities, contribute to that knowledge
and bring people together to share ideas."
By providing a forum in which advertisers and publishers can exchange tips
and techniques, hear success stories and engage leading solution providers,
ADSPACE hopes to create a greater sense of community among contextual advertisers
and help avoid common pitfalls.
For advertisers, placing ads in hundreds of thousands of sites at once can
be frustrating and overwhelming without effective tracking and transparency,
to the point that many advertisers avoid contextual advertising entirely. For
publishers, where site content is almost always paramount, opportunities can
often be missed in small adjustments that can be made in ad placement or makeup
that can significantly increase profits.
"Contextual advertising is a $6.7 billion industry globally," says Marc Phillips,
co-director, ADSPACE, LLC. "By bringing this community of publishers and advertisers
together, ADSPACE can help attendees learn how to make more money from text
advertising such as Google AdSense and other affiliate advertising offers."
Direct engagement with representatives
of Google AdSense, as the title sponsor of ADSPACE, is among the highlights
of a packed agenda bookended by two keynotes, the latter titled "Insights from an AdSense Rock Star – Tales
from the AdSense Millionaires Club."
Other sessions include:
||Ten Proven Methods to Increase
Your eCPM and Generate More Revenue
||Tools & Technologies: Using Targeting
and Optimization to Achieve Success
||Beyond Text Ads: In-Text, Affiliate, Lead-Gen,
eBay and More!
ADSPACE attendees will have access to 2 full days
of the ad:tech San Francisco expo floor, which includes a dedicated ADSPACE
exhibit zone and lounge. They also have access to 300+ ad:tech exhibitors, special
events and keynote presentations. ADSPACE conference details are available
About dmg world media
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions
for the interactive marketing community worldwide. ad:tech produces the world's
largest interactive marketing events held in New York, San Francisco, Chicago,
London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced
by dmg world media; based out of the company's headquarters in Larkspur,
California. For listings of exhibitors, speakers, events and upcoming conference
offerings, visit www.ad-tech.com.
An international exhibition and publishing company, dmg world media produces
over 300 market-leading trade exhibitions, consumer shows and fairs each
year and publishes 45 related magazines, newspapers, directories and market
reports. dmg world media employs 700 people and maintains a worldwide presence
through more than 30 offices in the United States, Canada, the United Kingdom,
France, the United Arab Emirates, China, India, Singapore, Australia, and
New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail
and General Trust plc (DMGT), one of the largest and most successful media
companies in the United Kingdom. Additional information on dmg world media
can be found at www.dmgworldmedia.com.