Opening Remark

Keynote - Regional Overview on the Media, Advertising & Marketing Landscape

Marketers have failed to keep up with the digital consumer. There is a 'confidence gap' between the amount of time consumers spend online and the amount of budget marketers allocate to it. This session will ask why the marketing industry has struggled to adapt, and how clients, agencies and media owners can work together to ensure that digital's potential is realized. It will ask how marketers can gain confidence in their online strategies. What are the rules of engagement they need to understand, and the skill sets they need to acquire? What issues are there with internal corporate structures and relations with external partners? And as media platforms continue to evolve, how can marketers ensure they are not left behind?

Creating a search strategy is imperative to drive customers to any Web site, however making sure that strategy is targeted and capturing the right consumers is even more important to your bottom line.

In this session, leading search experts will outline the benefits and challenges to developing a search campaign and how developing a regional presence can extend your ROI. You’ll learn about regional implications to search campaigns, how to manage and build multi-language regional teams, and gain insight into the value of search from a brand marketer perspective. If you’re looking to take away tips and tactics to create an effective search strategy, then join us for this informative lively session.

When it comes to business-to-consumer email marketing there are a number of unique challenges and opportunities that companies must consider to protect the core of the brand. Join us as we explore the differences between B2C vs. B2B email marketing and how effective segmentation is the key to customer acquisition and retention. You’ll hear how one company continually works at striking a balance between acquisition and retention while maintaining brand identity and loyalty. Finally, you’ll learn tips and techniques to the art and science of deliverability and why managing relationships with receiving ISP’s is so important. Join us for a session that will open your eyes to the opportunity of B2C email marketing.

Over the past few years, blogs have developed a big presence on the digital landscape and have proved to be a viable marketing channel. So, how do marketers, agencies and publishers take advantage of this medium without losing control of their brands and messaging?

Join us for this interactive discussion about the blogging universe. The session will start with an overview of the blogging universe, the players involved and how the medium is used. Through this discussion you’ll learn the effectiveness of blogs based on relevant and engaging content and how brands can embrace and partner with a bloggers mission. Finally take away key points to building an internal blogging strategy to effectively use this medium. This will be a fun and informative session from some of the regions best known blogging experts.

The gaming industry is quickly becoming a viable digital channel for advertisers due to the volume of eyeballs, the high consumer engagement and above all the average time spent by a user on a game. But what is involved in making the most of this new medium and how can agencies and marketers take advantage of the opportunities?

Join us as our panel of experts discuss the basics of defining the different types of games including Mobile, In-Game, Casual, Console, and PC while outlining the opportunities in and around each category. You’ll gain insight into the audience involved in certain games, the benefits the gaming industry can offer and learn the commitment involved and required from an agency and client to get involved. Finally you’ll gain insight into how to monetise this new medium for increased ROI. This will be a lively session outlining the best of the gamer nation!

If you’re thinking that social media may be a passing phase within the digital marketing landscape, then think again. More than ever people are looking to use social media to gain eyeballs and attention of target audiences. The question is, has the value proposition of social media finally emerged? The answer is yes.

Join our panel of experts as they give examples of current brands utilizing social media to engage with their customers and develop conversations allowing the brand to structure a targeted marketing dialogue. You’ll also gain insights to the value of video within a social environment and the effect it has on consumers and brands alike. Finally we’ll dive into the future of social media looking at how one portal views the next phase of digital marketing. This will be an eye opening session giving you an insight into what’s to come.

Have you ever wondered what really goes on behind developing effective campaigns? How do you know it’s going to be effective? And what can you do to help your agency develop a memorable, entertaining and effective campaign? Join our panel of creative experts as they take you on an entertaining journey behind campaign development. You’ll see creative examples and creative pieces of good and bad campaigns and their positive and/or negative impact on a brand. You’ll also take home the three golden rules to a great campaign with tips and techniques to engage your audience for effectiveness. This lively and fun session will be one you won’t want to miss so get your creative juices flowing and get ready to hear how to create more effective campaigns.

We all know that email marketing is a key piece of the marketing mix. However, clients are now dictating how and when they will engage with email messages. This means your email campaign must be more robust and embedded in your business communications strategy to be effective.

Join us as we begin this session with an overview of the email marketing landscape and move into more tactical best practices to help you improve your email strategy. You’ll hear how developing relevant and appealing content will impact your open and click through rates, how integrating your email strategy with a CRM system can increase your dialogue with consumers, how qualifying your audience can allow you to deliver more targeted messaging and how looking at email from a business perspective will have a greater impact on your bottom line. If you’re looking to expand and develop a more efficient email strategy, then this is the session for you!

We all know that the overall function of search is to help people find answers, but how do you provide answers while making sure you’re driving the right user to your site? It’s all about optimisation.

Optimising your paid or organic search can have significant benefits to your business. To see the results of those benefits, you must create a strategy that encompasses good use of internal resources and external partners. This session will begin by defining SEO and the move to discussing how to approach SEO strategically, develop the campaign, identify KPI’s, and finally implement the campaign for measurable results. You’ll learn how to build an SEO foundation and how to assess and prioritize the steps to implementation. If you’re looking for a session on how to structure and maximize your SEO campaign, than this is the session for you!

One of the original promises of the Internet was geographically relevant and targeted content for all. Are we there yet?

Join us as we discuss the importance and need for local and global search strategies, the challenges and benefits to targeting consumers with geographically relevant information and the tactics behind designing strategies to increase traffic to your site.

When it comes to impactful communications with customers and prospects, online campaigns such as email are highly effective. But how do we as marketers engage in a high quality, relevant dialogue over multiple channels keeping customers and prospects interested and ultimately engaged in the brand? One answer is automated marketing.

Join us as our panel discusses the importance of automating the digital communication channels of your marketing plan to ultimately build relationships, engage customers and prospects while gathering insights into the results of your online expenditures. You’ll hear how one company enhanced its B2B relationships for increased ROI, how an agency assists clients to deliver more relevant messages, and how they both have been able to create a dialogue that resembles a partnership. If you’re looking to coordinate all the channels of your B2B marketing strategy in order to enhance your value proposition, then this is the session for you.

As we know, customers and clients are engaging with both online and offline mediums. But how do we cross market to them to make sure we’re hitting our audience effectively? It’s about creating an integrated strategy that engages users with your brand both online and offline.

Join our panel of experts as they discuss the elements of an online and offline strategy and how integrating these elements can build customer demand and enhance relationships ultimately affecting your bottom line. Learn strategies on how to plan integrated campaigns across multiple channels and hear a discussion on where digital sits in the entire planning and strategy process. If you’re looking to enhance the dialogue with your customers, through digital and traditional channels, then this is the session for you.

Widgets can be extremely effective applications to get instant information to your customer base and to build brand engagement. Given the proliferation of social media and apps, coupled with the emergence of ‘prosumers’ - consumers in control – what does the future hold for this medium?

Join us as we unravel the world of the widget through discussion of best practices; examples of widgets that have and haven’t worked; issues around distribution; and the value they provide to your customer base. If you’re looking for an innovative way to reach and engage your customers, join us and learn how to include widgets in the media mix. Discussion Points: - Is the traditional AIDA funnel dead? - Is distributed content the future and who actually uses widgets? - The basics behind widget development; creation, distribution, measurement - The value behind widgets; how marketers use widgets and where they’re best placed - The future of widgets

Video is quickly becoming a desired format for consumers and advertisers alike, however there are issues and challenges to using this format that can turn off anyone from using the medium. This session is set to debunk the myths and discuss the power of video.

Join us for a discussion around video formatting and how to best use it, measure it for increased eyeballs, and most importantly how to monetise video ads and create a market who will pay for it. Video could be the next frontier in marketing and advertising so make sure you join us for this enlightening session.

Rich media has many definitions in the marketplace. Some consider it marketing that's not static (such as moving banners and flash) and for others it’s everything except flash. No matter what your definition, Rich Media is sure to be the next generation of digital marketing.

Join our panel of experts as they dive into their definitions of rich media, the evolution of rich media, and the next phase of rich media and how it is affecting your consumer’s experience. If you’re looking to expand your interactive marketing, see how rich media marketing can enhance engagement with your customer, or just looking to get an understanding of what rich media is, then this is the session for you.

IPTV is slowing gaining traction in the interactive marketing world, but what is the future going to hold and how will it affect the marketing and advertising industry? If you’re curious about the state of IPTV in the region, then this is the session for you.

Join our panel of experts as they discuss the evolution of IPTV and what it will look like in the future. You’ll learn about the current opportunities with IPTV; how it works and how to identify your target audience based on market vs. region when using this channel. Take home a better understanding of the interactive value IPTV can offer and the investment opportunities needed to get this channel to work effectively for your campaigns. Don’t miss this informative session around a channel that may very well be the standard in the future.

Virtual worlds can be a great marketing tool for company branding, market research and communication with consumers. In this session you’ll hear from our panel of experts as they review the demographics of people entering virtual worlds and their motivations for participating. McKinsey and Reperes will go through new research on how brands are executing and engaging in Second Life. You’ll also learn how some virtual worlds are adopting and developing events and scenarios from the real world and why this is beneficial. This is a session where you will gain a number of insights to be able to create a virtual world strategy to effectively integrate your brand to develop.

Spending time planning your advertising campaign can be a daunting task for an SME. However with a plan in place, buying the right time and space can bring your campaign to life.

Join our panel of experts as they kick off this session by discussing the key differences between offline and online media planning and explain how to develop a plan that encompasses both mediums. You’ll also gain an understanding of emerging media, such as mobile and gaming and how those channels fit into the media strategy and planning process. If you’re looking to get a better understanding of how media planning and buying can work for your business, then this is the session for you.

Long gone are the days when a website could be considered an online brochure for your company. With technology advancing the way we use the Web, customers are expecting more from SME’s and businesses alike. They’re looking for rich experiences so they can interact, feel, and be part of a brand, but how do you do all that with a limited budget and without re-inventing the wheel?

This session will focus on how SME’s can engage their customers to be a part of their brand without breaking the bank. We'll discuss the importance of usability, design and more importantly the journey your customers go through to find information and interact with your brand.

Email marketing is one of the most widely used forms of interactive marketing amongst SME’s. But are you making the most of your email marketing strategy?

Join our panel of experts as they discuss how to better acquire and retain customer contacts, develop relevant and appealing content, create an effective email strategy, and enhance your delivery methods. You’ll hear how implementing a measurement system to analyze your response rate can have significant impact on your strategy and most importantly you’ll learn how to look at email from a business perspective to increase your bottom line. This session will use case studies and expert advice to help you enhance your email marketing activities.

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