2011's PODCASTS:
| Day 1 |
| Keynotes |
Welcome Remark - Master Of Ceremony
Emcee: Adrian Moss |
MP3 (6MB) |
The Next Big Bang: How Digital Is Changing My World
Speaker: Deb Henretta |
MP3 (23MB) |
How Your Brand Can Ignite A Movement: Power & Dynamics Of Social Movements & Implications For Brands
Speaker: Chris Thomas |
MP3 (34MB) |
Joint Keynote Question & Answer Session
Speakers: Jason Kuperman, Deb Henretta, Chris Thomas |
MP3 (20MB) |
Smart & Sexy: Combining Creativity And Technology To Make Display Advertising Better For Everyone
Speaker: Shailesh Rao |
MP3 (46MB) |
Digital World Domination
Speakers: James Miner, Darryl Dickens, Narelle Hicks, Nirvik Singh, Ken Mandel |
MP3 (60MB) |
| A Hands On Approach To Digital Marketing |
Search And Social Media Integration, The Emerging Frontier
Speakers: Rosemary Lising, Simon Ashwin |
MP3 (49MB) |
Real-Time Marketing
Speaker: Chris Schaumann |
MP3 (22MB) |
Engaging Sports Enthusiasts In The Online Space
Speaker: Ramesh Kumar |
MP3 (34MB) |
How To Go About Delivering A Consumer Experience And Achieve Results
Speaker: Hélène Blanchette |
MP3 (55MB) |
The Uprise Of Location Based Services
Speakers: Ryan Lim, Christian Geissendoerfer |
MP3-1(26MB)
MP3-2(24MB) |
| Converging Creativity With Technology |
Opportunities And Challenges Of Online Video Delivery
Speakers: Ben Buxton, Janice Chan, Mathew Ward, Brian Dargan, Neal Moore |
MP3 (44MB) |
Making Mobile Marketing Work For Your Brand
Speakers: Christian Cadeo, Nick Licence |
MP3 (60MB) |
Transitioning From Traditional To Digital Advertising
Speakers: Andrew Knott, Mark Blackburn, James Hawkins, Susanna Lee |
MP3 (55MB) |
The Evolution Of DSPs And How It Is Changing The Face Of Online Media Trading
Speakers: Marcus Tan, Stuart Spiteri, Gibert Lo, Jordan Khoo, Julian Tol |
MP3 (41MB) |
| Digital Talent |
Agency Remodelling Challenges
Speakers: Jason Kuperman, Uwe Hook, Jeffrey Seah, Sandeep Khanna |
MP3 (46MB) |
Re-inventing Print: The Tablet And Applications
Speakers: Michael Smith Jr, Olivier Legrand, Rob Grimshaw, Peter Ingman |
MP3 (48MB) |
Enterprising Creativity To Drive Digital Innovation And Obtain Commercial Results
Speakers: Narasimha Suresh, Robbie Hills, Shueh Chyan Phang, Fabian Looa |
MP3 (42MB) |
The Digital Tripartite Discussion Between A Brand, Agency And Publisher
Speakers: Kerry McCabe, Christopher Axberg, Vishnu Mohan, Fernandez-Lahore Victor |
MP3 (47MB) |
| Day 2 |
| Keynotes |
A Bioscope On Advertising Effectiveness In Asia
Speakers: David Webb, Stephen Dolan |
MP3 (47MB) |
The In's And Out's Of Group Buying: Two Years Of Dell Swarm
Speakers: Damien Cummings, Euan Wilcox |
MP3 (48MB) |
Highlights Of ad:tech And Future Digital Trends
Speakers: Adrian Moss, jason Kuperman, Ken Mandel, Damien Cummings |
MP3 (42MB) |
| Consumer Behaviourism: Changes And Challenges |
The Indonesian Digital Shift
Speaker: Danny Oei Wirianto |
MP3 (46MB) |
Planning Globally But Thinking Locally
Speakers: Daniel Riveong, Catherine Williams, David Temple, David Lian |
MP3 (50MB) |
Building Towards Social Business - Five Consumer Insights To Retain Your Customers
Speakers: John Kerr, Timothy Hou |
MP3 (46MB) |
Engaging Consumers Through Social Media Platforms- The Pros And The Pitfalls
Speakers: Chris Schaumann, Edvarcl Heng, Anshul Jain, Kelly Choo, Miguel Bernas |
MP3 (54MB) |
| Generational Marketing |
Blogging: The Power Of Influence
Speakers: Robert John Findlay, Anol Bhattacharya, Nick Seckold |
MP3 (48MB) |
Generational Marketing: Targeting The Professionals
Speaker: Stuart Bartram |
MP3 (38MB) |
Marketing To Mums On The Internet
Speaker: Joe Nguyen |
MP3 (43MB) |
Marketing To Mums: Using Digital To Help Mums With Their Kids
Speaker: Fernandez-Lahore Victor |
Marketing To Youth Professionals
Speaker: Donald Anderson |
MP3 (59MB) |
Youth Marketing - Leveraging The Social Media Revolution
Speaker: Arvind Sethumadhavan |
| Getting Smarter With Data And Digital |
Media Attribution Or Why Measuring The Last Click Is Just Not Enough
Speaker: Christian Bartens |
MP3 (43MB) |
Where Is Digital's GRP?
Speakers: Bryan Tan, Kate Clough, Haruko Minagawa, Julian Tol |
MP3 (48MB) |
Optimising And Analysing Your Marketing Channel (Search) To Increase Return On Investment (ROI)
Speakers: Wayne Eo, Amy Tee |
MP3 (28MB) |
Decoding Influence
Speaker: Carolyn Camoens |
MP3 (45MB) |
Fans Or Freeloaders?
Speaker: Alan Fairnington |
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