2012's PODCASTS:
| Day 1 |
| KEYNOTES PRESENTATIONS |
Trends, Fads & Transformation: The Impact Of The Internet
Speaker: Dr Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School |
MP3 (32MB) |
Powering Social Connections To Grow Your Business
Speaker: Michael Lazerow, Chief Executive Officer & Founder, Buddy Media |
MP3 (25MB) |
State Of The Internet & Lessons Learned In The Digital Measurement Trenches Of Online Advertising In Southeast Asia
Speaker: Greg Dale, Chief Operating Officer, comScore, Inc. |
MP3 (34MB) |
| THE FUNDAMENTALS OF DIGITAL MARKETING |
Becoming A Smarter Digital Marketer
Speaker: Ralph Wunsch, Founder and CEO, MetroDeal |
MP3 (36MB) |
What's Informing Your Analytics Strategy?
Speakers: John Sinke, Regional Marketing Manager, Asia, CMC Markets, Peter Abraham, Executive Vice President, EMEA & Asia, Econsultancy.com |
MP3 (29MB) |
Is Your SEO And SEM Heading For Divorce?
Speakers: Prabhvir Sahmey, Head of Search, Singapore, Mindshare, Rupali Shah, Regional Director, Southeast Asia, Innity |
MP3 (26MB) |
Measuring Your Email Marketing Campaign Effectiveness
Speaker: John Merakovsky, Managing Director of Marketing Services, Experian Asia Pacific |
MP3 (29MB) |
Building Profitable Email Marketing Campaigns
Speaker: Kelly Lorenz, Email Marketing Strategist, Apsis |
MP3 (29MB) |
Optimising Your Social Media Strategies
Speaker: Ryan Lim, Founder & Business Development Director, Blugrapes |
MP3 (27MB) |
Customer Analytics - Beyond Basic Click Through Metrics
Speaker: Huw Davis, Founder, Huw Davis Partnership Ltd |
MP3 (41MB) |
| DIGITAL TRENDS, TOOLS AND TECHNOLOGIES |
Revolutionising The Way You Communicate With Digital Consumers Through Social
Speakers: Brent Farrell, Managing Director, TEQUILA\Singapore, TBWA Singapore, Mandeep Grover, Regional Marketing Director, Acclarent, Johnson & Johnson Medical Asia Pacific, Simon Kemp, Managing Director, We Are Social (Singapore), Benjamin Koe, Co-Founder & Chief Executive Officer, JamiQ, Prashant Kumar, President, Asia World Markets, IPG Mediabrands |
MP3 (31MB) |
How Can Brands Market Effectively Through Social Games And Video Games In Asia?
Speakers: Stephanie Bouvard, Regional Sales & Marketing Manager, Asia, Spiral Media, Maxime Villandré, Chief Editor/Creative Director, IGN.com/Askmen Asia, Matthew Drury, Head of Interaction, MEC Singapore |
MP3 (31MB) |
The Past, Present And Future Of Location Based Media
Speaker: Constantine Frantzeskos, Regional Digital Engagement Director - Asia Pacific, Ogilvy & Mather Asia Pacific |
MP3 (29MB) |
Data Blurring The Lines: Clients And Digital Agencies As Co-workers
Speakers: Yean Cheong, Head of Digital, UM Asia Pacific, David Clugston, Head of Analytics, Asia, IPG Mediabrands |
MP3 (31MB) |
The World Of Augmented Reality
Speakers: Suresh Narasimha, Founder & CEO, TELiBrahma Convergent Communications, Reynold D'Silva, Global Brand Director, Unilever, Desbashish Ghosh, Director Unified IT & Response, The Times of India Group |
MP3 (20MB) |
Empowering Your Mobile CRM And Loyalty Strategy
Speaker: Andy Chang, Founder & CEO, I-Influence Limited |
MP3 (12MB) |
The Future Of Social Search
Speaker: Wayne Eo, Chairman, SEMPO Singapore |
MP3 (12MB) |
| DIGITAL ADOPTION AND EXECUTION TRENDS OF EMERGING AND DEVELOPED MARKETS |
Next-generation Mobile Solution: NFC Changes The Future
Speaker: Yoshito Onomura, Asia Pacific Regional Director, mediba Inc. |
MP3 (14MB) |
Real-time Bidding (RTB) - How Is It Changing Online Advertising In The Japanese Market
Speaker: Michihiko Suganuma, General Manager in the Strategic Technology Development department of the e-Business Group, D.A. Consortium Inc. |
MP3 (13MB) |
Driving Digital In The World's Social Capital From Clicks To Clinks: Growing The Philippines' Digital Marketing Business
Speaker: Donald Lim, Managing Director, MRM Worldwide Manila |
MP3 (17MB) |
Driving Growth And Customer Engagement In Indonesia Through Digital
Speaker: Rizky Muhammad, Head of Digital Media, Telkomsel |
MP3 (16MB) |
Regional Insights Into Markets Of Vietnam And Thailand
Speakers: SK Biswas, Chief Strategy Officer, Havas Media, APAC, Phang Chee Leong, Chief Executive Officer, Innity, Kerry Jane Brown, Business Development Director, Audience Measurement Practice, APMEA, Nielsen |
MP3 (26MB) |
Bridging The Gap Between Global And Local Digital Marketing Strategies - CASE STUDY- Kraft Foods
Speakers: Suryakant Pandey, Director, Biscuits, Asia Pacific, Kraft Foods Inc, Rudi Ramin, Regional Manager, Biscuits, Asia Pacific, Kraft Foods Asia Pacific |
MP3 (41MB) |
SuperPower: Behaviour, And How Brands Leverage This To Build Success
Speaker: Neil Hudspeth, Chief Digital Officer, Asia Pacific, Leo Burnett |
MP3 (26MB) |
Can Online C-creation Transform Brand Marketing?
Speakers: Joel Cere, Insights & Innovation Solutions, Global Director, eYeka, Frederique Covington, CMO Asia Pacific, Microsoft Corporation, Leonardo O'Grady, Director ASEAN Integrated Marketing and Communications, Coca-cola |
MP3 (31MB) |
| Day 2 |
| KEYNOTES PRESENTATIONS |
Harnessing The Power Of Professional Communities
Speaker: Cliff Rosenberg, Managing Director, Australia and Southeast Asia, LinkedIn |
MP3 (24MB) |
Transforming Brands With Social Movements: The Mahindra Rise Story
Speakers: B Karthik, Head of the Mahindra Brand Council, Mahindra Group, Tripti Lochan, Chief Executive Officer, VML Qais |
MP3 (32MB) |
Mobile Advertising: A New Era For Brands
Speakers: Harry Dewhirst, SVP APAC, Advertisers and Global Agency Alliances, Amobee, Lee Smith, CEO Platforms, Omnicom Media Group, APAC |
MP3 (33MB) |
Digital Dynamics- Asia's Future
Speakers: Jonathan Perelman, Global Industry Relations, Google Inc, Alex Cheng, Executive Director, Baidu, Ken Mandel, Managing Director, Buddy Media Asia Pacific, Chairman Emeritus, Interactive Advertising Bureau,, Chairman, Digital Advertising Alliance, Patrick Rona, President, Asia Pacific-Tribal DDB Asia Pacific, Director of Digital, DDB Asia Pacific, Suryakant Pandey, Director, Biscuits, Asia Pacific, Kraft Foods Inc |
MP3 (35MB) |
| THE PUBLISHER'S VIEW ON DIGITAL |
Marina Bay Sands Engages Everyone, Everywhere
Speaker: Timothy Hou, Associate Director, Communications, Marina Bay Sands |
MP3 (20MB) |
Content Customisation For Cross Media Platforms
Speaker: Vaasu Gavarasana, Head of Digital Marketing Solutions Group,APAC, Yahoo! |
MP3 (35MB) |
The Arrival Of Anywhere, Anytime, Any-Screen Sports Media
Speaker: James Miner, Senior Vice President - Digital Media, ESPN STAR Sports |
MP3 (20MB) |
Lose To Win: HTML5: Trimming The Fat And Serving Tremendous Rich Media Advertising Creative To Mobile And Tablets
Speakers: Tom Limongello, Vice President of Product Marketing, Crisp Media Vernon Vasu, Director, Corporate Marketing and Communications, Health Promotion Board |
MP3 (19MB) |
Demand Side Platforms And The Big Opportunity In Data And Analytics
Speakers: Kevin Tan, Co-Founder & Chief Executive Officer, EYEOTA, Matt Harty, General Manager, Accuen - Asia Pacific, Don Anderson, Director, Integrated Ad Sales, ESPN Star Sports, Matthew Hunt, Managing Director, Adconion, Julian Tol, Founder & Chief Executive Officer, Brandscreen Pte Ltd |
MP3 (38MB) |
Operationalising The Convergence Of Online And Traditional Marketing
Speakers: Enrique R. Pinilla, eHub Head, APAC, 3M ad:tech, Balaji Ramanujam,Head of Marketing Center of Excellence, APAC Consumer & Office Business, 3M |
MP3 (33MB) |
Revitalising Display Advertising
Speakers: Grant Butler, Managing Director, Editor Group, Jon Slade, Commercial Director, Digital Advertising, FT.com, Robbie Hills, Head of Media Technology - South East Asia & India
Head of Rich Media - Asia Pacific, Google Inc, Grant Watts, Managing Director, APAC, Amobee |
MP3 (33MB) |
| FORECAST OF THE DIGITAL |
Thriving In A Social Commerce World
Speaker: Jason Tyne, Co-Founder & CEO, Eyelevel Interactive |
MP3 (14MB) |
Embracing Social Commerce - Path To Proving Social ROI
Speaker: Arvind Sethumadhavan, Regional Practice Leader APAC – Social and ROI Analytics, ISOBAR |
MP3 (47MB) |
eCommerce Lessons From Mature Markets
Speaker: Ajit Sivadasan, VP/GM Global Web Sales and Marketing, Lenovo |
MP3 (27MB) |
Mobile Marketing In Emerging Markets
Speakers: Vikas Gulati, Vice President, Southeast Asia, Vserv Sanchit Sanga, Regional Lead - Adaptive Marketing, Mindshare APAC |
MP3 (25MB) |
Moneyball Marketing Using Predictive Marketing To Beat Competitors With Much Bigger Budgets
Speakers: Siva Ganeshanadan, Head of Digital Marketing Solutions Group,APAC, Yahoo!, Ali Bullock, Global Online & Social Marketing Manage, Cathay Pacific Airways |
MP3 (33MB) |
Breaking The Barriers For Cross Media Integrated Marketing
Speaker: Anol Bhattacharya, Chief Executive Officer, GetIT Comms |
MP3 (13MB) |
Mobile Innovation - Its Uses Today And The Possibilities For The Future
Speakers: Marcus Tan, Managing Director, APAC, SMAATO, Ramy Yared, Co-Founder & Managing Director, Adsmobi Inc |
MP3 (20MB) |
Navigating The Complexities Of Video In A Multidevice World
Speaker: Nick Chuah, Business Development Director, Videoplaza Asia Pte Ltd |
MP3 (22MB) |
| THE MONOPOLY OF DIGITALLY INTEGRATED PLATFORMS |
The Developing Role Of Social Media In The Digital Ecosystem
Speakers: Enrique Baizas, Digital Marketing Champion, Zone AOA (Asia, Oceania, Africa), Nestle, Matt Sutton, Senior Director, Komli SEA |
MP3 (33MB) |
Same Same But Different
Speakers: Richard Webb, Chief Executive Officer, Effective Measure, Dinesh Arasaratnam, SEA Regional Director, Effective Measure |
MP3 (17MB) |
Integrating Mobile Marketing Into Your Overall Business Strategy
Speaker: Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited |
MP3 (32MB) |
The Convergence Of Search And Social
Speaker: Jeff Jordan, Senior Product Manager, Social Media, Adobe Systems |
MP3 (24MB) |
When Technology Intervenes With Content Development and Execution
Speakers: Miguel Bernas, Director, Digital Marketing, Singapore Telecommunications, Benjamin Grubbs, Executive Director, Interactive Media, Turner Broadcasting System Asia Pacific, Inc |
MP3 (23MB) |
Mobile, Social & Payments: Sounds Like The Ideal Collabration But How Is It Evolving?
Speakers: Margery Lynn, Social Media Director, Dentsu Asia Pte Ltd, Matt Briant, Mobile Platform Director, Dentsu Asia Digital Division, Dentsu Asia Pte Ltd |
MP3 (15MB) |
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