| Tracks | Visions - Grand Auditorium | Experiences - Auditorium |
9:00 AM 10:00 AM | Obama, the first 2.0 President | Advertainment to increase product placement |
10:30 AM 11:30 AM | How to gain business value online in 2009? | Ultra-targeting |
11:45 AM 12:45 PM | The 21st century media company: What it will take to succeed | Performance marketing |
12:45 PM 2:15 PM | Lunch Break |
2:15 PM 3:15 PM | Social media marketing | Power panel: Mobile marketing |
3:30 PM 4:30 PM | the future of advertising | E-commerce |
5:00 PM 6:00 PM | All about advertainment | Generation Y panel session |
6:15 PM 7:15 PM | Creative strip tease | Display advertising: EU market barometers and trends |
| Tracks | Visions - Grand Auditorium | Experiences - Auditorium |
9:00 AM 10:00 AM | Client experience at the heart of Disney Resort strategy | Exchange analogic dollars to digital pennies. Who can survive? |
10:30 AM 11:30 AM | Power panel: Google does no harm. Really? | Power panel: the TV of the future is today! |
11:45 AM 12:45 PM | Power panel: France opens online gambling market in 2010 | Start-Up: Survival guide |
12:45 PM 2:15 PM | Lunch Break |
2:15 PM 3:15 PM | Beyond the Click-Through | Tv online: New targets! |
3:30 PM 4:30 PM | Innovation: New digital avenues | Is the agency model dead? |
5:00 PM 6:00 PM | Facebook today and tomorrow | |