thursday, november 5, 4:10pm - 5:00pm

The Science of Targeting: Turning Data into Scalable, Actionable Insights

Targeting has evolved from a lowest common denominator approach (W 18-54) to one that is informed, in real-time, by demographic and psychographic data, consumer behavior and contextual relevancy. ad:tech is pleased to welcome back Matt Spiegel, CEO, Digital at Omnicom Media Group, to lead a high-caliber panel that will look at practical, high-impact innovations that leverage raw data to generate actionable, strategic insights about customers and prospects in the media planning, buying and optimization process. Will this new approach to defining and delivering audiences bring the scale and uniformity needed for brand marketers to finally shift budgets online at scale, or will solutions complicate an already confused marketplace? And how do different approaches to data-driven targeting align with consumer privacy expectations and best-practices? Join leading media and consumer insights professionals from Omnicom, Facebook, Quantcast, Yahoo! and Google for a deep-dive tutorial into the new science of targeting.

MODERATOR: Matt Spiegel, CEO, Digital, Omnicom Media Group Digital PANELISTS: Todd Teresi, Chief Revenue Officer, Quantcast Tim Kendall, Director of Monetization, Facebook Dev Patel, VP North America Region Custom Products and Solutions, Yahoo! Brad Bender, Product Management Director, Google

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