wednesday, november 4, 5:10pm - 6:00pm

The Numbers Guru, the Video Maven and the Media Guys -- On the Future of Video Online

Join Geoff Ramsey, CEO of digital intelligence firm eMarketer; Suzie Reider, Head of Display Advertising, YouTube/Google; Rob Hayes, Senior VP and GM, Digital Media, Showtime Networks Inc.; and Ira Rubinstein, Executive VP, Global Digital Media Group for Marvel Entertainment for a fact-filled, frank Q&A about online video. There's no question that video will be a big part of the future monetization of the Internet. Even in the economic downturn, video advertising has grown as fast as recession-resistant search marketing. YouTube defines the online culture in many ways—nearly every eyeball online pauses at this user-generated Mecca. All of which begs the question: How can advertisers make good money there? Geoff will banter first with Suzie, then bring out Rob and Ira on-stage so the three can discuss what the video future holds. Premium content vs. user-gen Web hits: What do people really want to watch online? Commercial video makes money now, but what does YouTube's unique model teach about video's future? Online video ad growth numbers are through the roof—what's the reality behind the numbers? What do you say to critics who say that YouTube will never become anything more than entertainment for the masses but no real money can be made from it? What's in store for advertisers on YouTube—will this grand experiment become a CRM tool more than a branding device? Why did Showtime choose YouTube to promote "Nurse Jackie" and what were the results? How is Marvel Entertainment's video strategy paying off for them? Plus, the audience can interject questions with real-time texting to the speakers.

SESSION LEADER: Geoff Ramsey, CEO and Co-Founder, eMarketer PRESENTERS: Suzie Reider, Head of Display Advertising, YouTube, Google Robert Hayes, Senior VP and GM, Digital Media, Showtime Networks Inc. Ira Rubenstein, Executive VP, Global Digital Media Group, Marvel Entertainment

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