ad:tech New York Session - Feed Your Brain, Part III: Advanced Analytics

Feed Your Brain, Part III: Advanced Analytics

ad:tech is introducing the “Feed Your Brain” series this year at ad:tech New York. We believe that data is your friend and it has never been more important to have access to timely, relevant data and be able to generate value-added research and actionable insights from your data. Each Feed Your Brain session will feature sets of presenters who will drill down into fresh, timely and relevant data, research and insights on a variety of related topics and disciplines. Here in Part III, two presentations will be featured and each will explore how advanced analytics can be leveraged to optimize organic search and multi-exposure attribution. The presentations are as follows:

Don’t Leave Money on the Table: Investing in Organic Search: Richard Zwicky, President and Founder at Enquisite, Inc., and Ryan DeShazer, Global Director of Search Marketing at GyroHSR, will dive into a discussion around how businesses can use organic search to drive more traffic, revenue and profit. They will share how new technology and process turns SEO into a true performance medium, and how companies can manage organic search and SEO just like any other marketing investment–by results.
Online Video Insights: Optimizing Consumption Growth While Maximizing Revenues:As we all know, viewer uptake of online video is growing rapidly and, along with this emerging behavioral trend, consumption of multiple video-based ad formats continues to expand as well. Led by Adap.tv’s CEO Amir Ashkenazi, this drill-down presentation will take a top-line look at online video consumption trends and dig further into how publishers are going beyond format optimization and innovation to bring better value to buyers by intelligently balancing the viewer experience with revenue growth.

PRESENTERS:
Amir Ashkenazi, CEO and Co-Founder, Adap.tv Inc.

Richard Zwicky, President & Founder, Enquisite, Inc.

Ryan DeShazer, Global Director of Search Marketing, GyroHSR

Larry Weitzman, Chief Content Officer, CineSport

Teg Grenager, Co-Founder and VP, Product and Marketing, Adap.tv

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