thursday, november 5, 4:10pm - 5:00pm

Creative Showcase II: Cool Stuff—That Works!

The greatest temptation for creative and strategy professionals in the digital arena is to do something because it’s cool—or simply because you can. Current and emerging digital platforms are literally “blank canvasses” and digital marketing and advertising professionals are limited only by their imaginations with regards to creative programs and executions. But if those cool and innovative executions don’t drive quantifiable business results for the client, who really cares? Awards are meaningless if the client fires you. ad:tech is pleased to welcome two groups of presenters featuring leading agencies and their clients to discuss and showcase some of their most innovative solutions and collaborations that not only pushed the envelope of innovation but also satisfied the business objectives of their clients.

SESSION LEADERS: Rob Strasberg, Vice Chairman, Chief Creative Officer, Doner Mike Collinson, Director, Marketing & Product Strategy, Mazda Canada Inc. Gavin Becker, Director of Digital Innovation Strategy, Ogilvy & Mather North America Lars Bastholm, Chief Digital Creative Officer, Ogilvy North America

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