thursday, november 5, 3:10pm - 4:00pm

Creative Showcase I: Going Beyond Digital—Contagious Ideas That Change the Conversation

Every brand is working on their iPhone app, Twitter page, Facebook profile, widget, etc. to be 'more digital'. But the Web isn't an application or a destination, it is a platform that enables brand believers to connect with the brand. In our choice overloaded world, the future belongs to brands with a distinctive point of view and contagious brand ideas that ignite conversations about the brand and accelerate brand growth. Join Publicis and Procter & Gamble as they share examples of brand creative that makes the most of these transformative ideas.

SESSION LEADERS: Rob Feakins, President, Publicis New York, Chief Creative Officer, Publicis & Publicis Dialog New York Mark Hider, Executive VP, Director of Engagement Strategy, Publicis USA Jacques Hagopian, Brand Manager, Procter & Gamble

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