thursday, november 5, 2:10pm - 3:00pm

Social Analysis—Real-Time Insights for Your Brand

The social web is constantly posting, uploading, sharing and ranting–about your brand. By these actions, consumers post and update their needs, desires and grievances across social networking sites, forums and microblogs for all to view. Brands are listening. And then what? What is the next step? How should these conversations be used? Led by David Carrel, Senior VP of Research and Analysis at Digitas, this panel will share examples and discuss how companies are strengthening their brand, connecting with consumers and changing the culture of their organizations through social media. Hear how top brands and advertisers are using this listening to not just gain insight, but to take action.

MODERATOR: David Carrel, Senior VP, Strategy & Analysis, Digitas PANELISTS: Kay Madati, VP, Audience Experience & Engagement, CNN Worldwide Bonin Bough, Global Social Media Director, PepsiCo Kent Schoen, Product Marketing Manager, Facebook Jeff Fleischman, Chief Digital Officer, TIAA-CREF Pete Blackshaw, Executive VP of Digital Strategic Services, Nielsen, Online Division

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