thursday, november 5, 2:10pm - 3:00pm

SMX@ad:tech: Paid Search Fundamentals

Paid search lets you generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics and current best practices of how to purchase placement from the major search engines, including the best ways to succeed with your ads, how to successfully measure performance and how to optimize your complete paid-search marketing strategies. Come join Chris Sherman and several paid search experts in what promises to be an in-depth review of the paid search marketplace.

MODERATOR: Chris Sherman, Executive Editor, SearchEngineLand.com PANELISTS: Chris Zaharias, VP, Search Sales, Omniture Nick Sheth, Director of Business Development, Gap Inc. Direct Mona Elesseily, Director of Marketing Strategy, Page Zero Media Frederick Vallaeys, Google AdWorlds Evangelist, Google

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