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thursday, november 5, 5:10pm - 6:00pm
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| Follow the Money—The Buyers Weigh In | | One thing is for sure: Marketing isn't getting any easier, and those dear dead days when a TV insertion order and a choice group of magazines did the trick are never coming back. No wonder so many folks in marketing and advertising are obsessed with Mad Men! But on the plus side, digital media and exciting new technologies fill every marketer's inbox and phone sheet with a tidal wave of new options—from established digital channels such as the Web and email to emerging and shifting channels such as online video, mobile, games and the ever-morphing social media. These days, the only limits for a campaign are the imaginations of savvy marketers and agencies. How do marketers weigh these infinite options at any time, but particularly during challenging economic times? What makes for positive partnerships among brands, agencies and media companies, and what kills relationships fast? What lies don’t we believe anymore? What’s the fastest way to a marketer's heart, and what are sure fire ways to get shown the door? ad:tech is pleased to welcome marketing veteran Jeff Bell to moderate a rough-and-tumble discussion among leading buyers and the audience about the changing marketing landscape and how to allocate dollars in a new economy and a new media mix. |
KEYNOTE MODERATOR:
Jeff Bell, Chairman, DOmedia
KEYNOTE SPEAKERS:
David Burrows, Regional Category VP, Spreads and Dressings North America, Unilever
Deborah Wahl-Meyer, Senior VP and CMO, Pulte Homes
Chuck Sullivan, Senior VP, Global Online Services, Hilton Hotels
Chris Boothe, President/Chief Activation Officer, Starcom USA
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