thursday, november 5, 11:00am - 11:50am

Unicast Sponsored Workshop: Video Advertising—It’s All Digital, So Now What?

As we move fully into the era of digital television, will marketers and agencies shift towards a truly unified solution to manage their video-based advertising campaigns? Will we see a convergence of the planning, operations and reporting functions for video across traditional and online disciplines? Join leading marketer, technology and agency executives as they discuss the future of ad operations and how digital video content will force the advertising industry to challenge legacy perceptions, workflows and staffing models. Drop off your business card on the way in—one lucky attendee will WIN a Flip video MiniHD camera!

MODERATOR: Bryan Hjelm, VP, Marketing, Unicast PANELISTS: Dan Berra, VP, Business Intelligence, Unicast Amy Auerbach, Media and Marketing Consultant, Professor, Online Media Baruch College Mike Leo, CEO and President, Operative Amy Stettler, Global Media Director, OMD

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