wednesday, november 4, 4:10pm - 5:00pm

Location Awareness: Mobile’s Effect on Location-Based Advertising, Search and Social

From a mobile perspective, join us as we share both an overview of location-based advertising fundamentals for newcomers and discuss more advanced topics for the more experienced in the audience. The potential for using mobile location in advertising, search and social networking is enormous, but there are many business and technology hurdles that must be addressed before this potential can truly be tapped. In this session, we will discuss the current state of mobile location, how we got here and where we are headed. Topics to be addressed include: reach/addressability/audience and technology challenges and opportunities, business models and consumer privacy and perception. Panelists will draw on recent, real-world case studies as well as forward-looking plans to provide insight into the best way to make reality of what analysts project to be a $13 billion market by 2013.

MODERATOR: Brian Levin, CEO and Co-Founder, Useful Networks PANELISTS: Josh Walker, CEO, CityVoter.com Alistair Goodman, CEO, Placecast Dan Gilmartin, VP of Marketing, uLocate Dustin Jacobsen, Technical Director, Barkley Naveen Selvadurai, foursquare

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