wednesday, november 4, 4:10pm - 5:00pm

Digital Economy 2010: A Robust Recovery or Another Year of Trench Warfare?

The digital revolution remains in full swing. Despite the recession, the digital media economy remains active and as the economy slowly emerges from its trough, we are already seeing signs of life with a recent strings of mergers, acquisitions and equity investments. Regardless of the current economic condition, digital continues to fundamentally transform consumer behavior, media consumption and the purchase funnel and, with the business models and value propositions of all major media under assault and tens of billions of dollars of advertising and consumer subscription dollars in play, we are betting that the digital economy will flat-out explode once overall economic stability has been achieved. Or will it? There is also an emerging debate as to whether online and digital media will emerge stronger out of the recession as marketers focus on advertising solutions with superior performance and ROI. This session will help you sort through all the noise to look at the health of the digital economy as we look to 2010 and how the mergers and acquisitions landscape, equity investment and start-up environments are shaping up in a post-recession environment. This high-caliber panel will include the insights and predictions of experienced, senior executives from the worlds of media, advertising, venture capital and Wall Street.

MODERATOR: Mark Mahaney, Director, Internet Research, Citigroup Investment Research PANELISTS: Albert Wenger, Partner, Union Square Ventures David Kidder, Co-Founder and CEO, Clickable, Inc. David Horowitz, Managing Director, Comcast Interactive Capital Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group

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