wednesday, november 4, 4:10pm - 5:00pm

TV 3.0: Reach + Targetability—The Promise of Addressable Advertising

Addressability has become the hottest topic in the interactive TV world. The technology promises to enable advertisers to target video and interactive commercials to individual households based on specific criteria without violating privacy issues. ad:tech is pleased to welcome back Daisy Whitney, television industry maven and host of Beet.TV and the New Media Minute to lead an all-star panel of executives involved in the emerging interactive television space. These executives will share their experiences, processes and learnings from their interaction with the consenting constituencies (i.e., the advertiser, the ad agency, the cable systems operator, the interactive technologist, the manageable data).

MODERATOR: Daisy Whitney, Author, Reporter and New Media Consultant, dmg world media, Beet.TV and New Media Minute PANELISTS: Mitchell Oscar, Executive VP, Televisual Applications, Media Contacts Craig Woerz, Co-Founder and Managing Partner, Media Storm, LLC Joshua Herman, Multichannel Marketing Innovation Leader, Acxiom

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