wednesday, november 4, 3:10pm - 4:00pm

Online Video Sponsored Workshop: Online and On Target--Proven Video Strategies

Advertising has evolved immensely with the emergence of online video, but how can businesses best use it to engage and inspire their audience and potential customers to take action? This expert panel will provide actionable information to attendees on how to make video work for brands and agencies. Topics include discussion of best practices and case studies about video production, syndication and distribution, analytics and measuring return on investment.

MODERATOR: David Grant, President, Sugar, Inc. PANELISTS: Rachel Jackson Dunham, Media Supervisor, Almighty John McWeeny, COO, TurnHere Brett Wilson, CEO and Co-Founder, TubeMogul Chris Johnston, Director of Technology, Brightcove

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