wednesday, november 4, 3:10pm - 4:00pm

Marketing 3.0—Building Great Brands in the Digital Age

The debate is over: Digital media and communications platforms are effective, and often very efficient, branding and product marketing vehicles. The data support this claim as do the hundreds of leading advertisers who invest billions of dollars into online and integrated marketing campaigns. The challenge that marketers face is in successfully producing an effective campaign and breaking through the massive media fragmentation and noise to drive both branding and engagement. This workshop-style “deep-dive” session includes fresh data and insights from leading brand and media executives and reviews recent campaigns and evolving best practices in the brave new world of digital brand and marketing engagement.

MODERATOR: Amanda Richman, Executive VP, Managing Director of Digital, MediaVest USA PANELISTS: Rod Lehman, Senior Director, Americas Marketing, HP Software Chris Chambers, Director of Digital Marketing, Tourism Queensland Zdenek C. Kratky, Director of Marketing, Philips Consumer Lifestyle Chance Parker, VP and General Manager, J.D. Power Web Intelligence, J.D. Power and Associates

return to previous page