thursday, november 5, 2:10pm - 3:00pm

The Twitter Effect: Leveraging Twitter to Drive Brand Engagement and Bottom-Line Results

Every year, there is a new shiny object in the world of digital media. 2009 has clearly been the year of Twitter, as measured by pure industry hype and hyperbole, and its popularity, reach and influence continues to grow. Having said that, how can marketers and media concerns successfully leverage Twitter to drive brand preference and bottom-line results? Is Twitter simply a hot property of-the-moment with limited staying power or are we seeing Twitter start to deliver a marketing value proposition with potential long-term benefits and true consumer impact? What companies and brands are moving beyond the hype and executing smart, savvy and highly impactful campaigns that leverage and involve Twitter? What best practices are emerging with regard to the dos and don’ts of using Twitter to drive brand preference and move products? Join Craig Greenfiled, VP of Search and Performance Media for Performics—now part of Publicis’ VivaKi Nerve Center—and a group of forward-thinking marketers who are leveraging Twitter to establish new touch points with their customers and gain a competitive marketing advantage.

MODERATOR: Michael Kahn, Senior VP, Marketing, Performics PANELISTS: Ben Foster, Senior Manager, Strategy and Content, Allstate John Cantarella, General Manager, TIME.com Matt Singley, Senior Director of Social Media Strategy, M80

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