wednesday, november 4, 12:00pm - 12:50pm

Mobile Advertising Immersion--Takeaways from a Living Case Study

At ad:tech San Francisco this past April, one lucky brand was awarded a turnkey free mobile advertising immersion program worth more than $55,000. The goal of the program was designed to showcase the ease in launching a mobile marketing campaign and demonstrate the overall effectiveness of mobile advertising. Join executives from Jumptap, iLoop Mobile, InsightExpress, Hardee’s and their agency, Mendelsohn Zien Advertising, for a close-up look at the real-world trials and tribulations of what it took to get the mobile side of a comprehensive integrated campaign up and running—from creative to site development, media planning, execution and measurement. This group pulled it all together in less than 4 weeks and will divulge what really goes on behind those dazzling case-study presentations.

MODERATOR: Jack Philbin, Founder and President, Vibes Media PANELISTS: Paran Johar, CMO, Jumptap Michael Ahearn, VP, Marketing + Communications, iLoop Mobile Joy Liuzzo, Director of Marketing and Mobile Research, InsightExpress Cathy Kellner-Diaz, Group Account Director, Mendelsohn Zien Advertising LLC

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