wednesday, november 4, 12:00pm - 12:50pm

Advertising Operations in the Digital Age: How to Build, Scale and Leverage a Next Generation AdOps System

Are you a traditional media buyer scared by the stories as to how difficult it is to do business online? Are you an online publisher who is tired of putting out fires in operations every day? Are you a brand trying to optimize your media investments under an avalanche of consumer data and insights? Whether traditional or online—agency, publisher, or brand—come interact with the Ad Operations leaders in this session to understand see how your business is going to scale over the next few years and gain actionable advice on how to minimize the friction associated with ad operations. Topics of conversation will include streamlining Terms and Conditions, leveraging next-generation electronic IO and invoice systems, creating an early detection system for discrepancies and more. In a world where digital is transforming all media and the opportunity for both greater scale and finer targeting are promised and can be realized, being able to develop an efficient advertising ops system has never been so important.

SESSION LEADERS: Adrian D'Souza, Director of Advertising Operations, Google, Inc. Dan Murphy, Senior VP Interactive Research and Ad Traffic, Univision Interactive Media PANELISTS: David Cohen, Executive VP, US Director of Digital Communications, Universal McCann Doug Miller, Global VP, Media Solutions, Expedia, Inc. Dan Foehner, VP, Sales Operations, Facebook

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