wednesday, november 4, 12:00pm - 12:50pm

The Modern Agency

Digital media and technologies continue to affect all media and the business of marketing communications. The strategic relationship with the client is up for grabs and the agencies, regardless of their exact pedigree, with the best ideas and an ability to execute will be victorious. In addition to the established traditional creative and media services agencies, a new raft of agencies have emerged onto the scene looking to shake-up the status quo. Yet, many questions still exist: Will the industry re-bundle? Should it? What is the future role of the holding company? What will happen to the global agency networks? Are agencies successfully delivering on the promise of integration and cross-media expertise? How do agencies evolve their staffing priorities and compensation models? And what is the point-of-view of the client?

MODERATOR: Tim Hanlon, Executive VP, Managing Director, VivaKi Ventures/Denuo (Publicis) PANELISTS: John Osborn, President and CEO, BBDO New York Lee Doyle, CEO, North America, Mediaedge:CIA Liz Ross, Chief Growth Officer, Digitas U.S. Paul Woolmington, Founding Partner, Naked

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