ad:tech New York Session - The State of the Industry (Presented by the IAB)

The State of the Industry (Presented by the IAB)

Consumer generated content, social networking, widgets, online video, ad networks, activation, engagement, mobile marketing, the death of television as we know it and so much more—The digital revolution is in full swing and the velocity of change only seems to be increasing. The Interactive Advertising Bureau (IAB) estimates that online advertising spending will surge past $20 billion in 2009 as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers, optimize messaging and delivery and, ultimately, drive brand preference. But what about the recession and its impact on media and advertising? Will digital media suffer along with other platforms or might our industry benefit from these tough times as marketers shift a disproportionate amount of spending to performance-based marketing channels? Once again, we are pleased to partner with the IAB to present this State of the Industry session and welcome back moderator-extraordinaire—IAB President and CEO Randall Rothenberg. If you need a primer on where things stand today and also need to prepare to embrace and leverage what comes next, don’t miss this annual bellwether state-of-the-industry event.

MODERATOR:
Randall Rothenberg, President and CEO, IAB

KEYNOTE SPEAKERS:
Jeff Levick, President, Global Advertising and Strategy, AOL

Carolyn Everson, Chief Operating Officer and Executive VP, Ad Sales, MTV Networks

Joe McCarthy, President and CEO, Publicis New York

Amy L. Banse, President, Comcast Interactive Media and Senior VP, Comcast Corporation

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