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On the show floor, exhibitors and sponsors will present informative case-studies to make your business more successful!
Location: Sponsored Vendor Seminar Theater, Americas Hall II
Traffic Marketplace
Rich-er Media – Beyond the Expandable Rollover
Monday, November 3: 10:30 – 11:00am |
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Static Display ads and Rich Media animation were just the beginning. Learn how Traffic Marketplace can turn ads into interactive extensions of brands, websites, research or sales. |
Zanox
What You Stand to Lose By Not Going Global
Monday, November 3: 11:10 – 11:40am
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It’s been an interesting year for the world of online advertising, one that feels more like a roller coaster ride than reality. With marketing budgets bearing the brunt of our troubled economy, affiliate marketing has been praised as recession proof. However, the surfacing of recent studies show that contrary to glowing predictions made earlier this year, affiliate marketing spend and budget size are actually on the decline.
In this presentation, Gregory Binsfeld, Global Industry Director at zanox, will address some of the industry’s toughest hurdles and challenges plaguing publishers and advertisers in the affiliate world today, as well as – in contrast – the many opportunities associated with leveraging the far-extending reach of a global network. As consumers continue to spend increasing amounts of time online and the affiliate industry gets more and more crowded, the real question is: What do you stand to lose by not going global? |
SCA Promotions
How to Create Buzzworthy Instant Win Contests and
Games That Generate Massive Leads, Traffic and Sales
for any Business
Monday, November 3: 11:50am – 12:20pm |
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Consumers love to play. Instant win sweeps, contests and games can generate huge traffic, leads and sales. But it’s the dirty little details that make or break your promotion. In this session we’ll cover the six critical elements of a successful, legal and hassle-free promotion. Through several case examples, you’ll get result-driving tips and ideas you can apply to your next campaign. You’ll also get essential tips and ideas on creating larger-than-life prize offers while saving time and money. Every attendee gets a Prize Promotions Checklist. |
Interwoven
Maximize Conversion Rates from Banner Ads, Email
Marketing and Landing Pages
Monday, November 3: 12:30 – 1:00pm |
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The latest in website optimization technology allows you to maximize conversion rates for everything from banner ads and email creatives to any webpage on your site. In this session, you will learn how leading companies use Interwoven’s Optimost multivariable optimization platform and best practice services to optimize interactions with their customers and maximize conversion rates for customer acquisition, lead generation and online sales. |
Sitecore
The Next Generation of Web Content Management
Monday, November 3: 1:10 – 1:40pm |
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Take a look into the future of Web Content Management (WCM) and its evolving role in online marketing. It is closer that WCM will continue to advance well beyond document management and take a great role in managing the total website experience. This advancement will make WCM an increasingly necessary tool for marketers. In this session marketers will learn how the next generation WCM will provide exciting new opportunities for creating compelling web experiences. If you’re involved with web marketing, this session will give you a leg up on ways you can leverage your WCM to enhance your websites and improve business performance. |
Lyris
Integrated Online Marketing Paves the Way
to Marketing Success
Monday, November 3: 1:50 – 2:20pm |
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Fast growing marketing channels and a plethora of digital options are making it difficult for marketers trying to expand and improve their online marketing and communications efforts. Dozens of point tools exist but at best solve a fraction of marketers’ problems and at worst, exacerbate them. Marketers need easy, affordable and integrated online marketing solutions that will enable them to take control of their campaigns, measure results meaningfully, and break down internal silos. For marketers, the benefits of integrated tools are limitless in a digital world that keeps demanding more of marketers’ time, budget and the effort of their respective IT shops. Mastering digital marketing can be achieved with tightly integrated technology that addresses these pain points and paves the way to higher marketing ROI. |
TARGUSinfo
Use Lead Qulity to Fuel Conversions
Monday, November 3: 2:30 – 3:00pm |
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Find out how a leading online University improved the targeting and prioritization of inbound web leads and how they changed the way agents handled them – on the fly. |
ifbyphone, Inc.
Deliver Leads the Last Mile with Automated
Telephone Applications
Monday, November 3: 3:10 – 3:40pm |
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With the explosion of web marketing and promotion opportunities we often forget our goal isn't more web site visitors, it's more sales. For many companies without shopping carts, web sites are little more than expensive Yellow Pages ads. Learn how automated telephone applications are able to deliver customers the last mile from your web site, advertisement or promotion. Discover through a review of case studies how companies of every size are improving lead qualification, driving sales conversions and reducing service delivery costs. Automated Telephone Applications for inbound, outbound and web integration with full IVR capabilities will be covered. |
adMarketplace.com
5 Secrets to Buying Pay Per Click Content Traffic
Monday, November 3: 3:50 – 4:20pm |
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Search and Content traffic is both marketed as Pay Per Click - but that's where the similarities end. This session reveals 5 secrets to driving Return on Ad Spend from Content Traffic - the 95% of Internet use that ccurs away from Search Engine Result Pages. |
AdShuffle
When the Going Gets Tough, the Tough Get Optimizing
Monday, November 3: 4:30 – 5:00pm |
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In today’s challenging economic environment marketers are asked to do more with less and achieve faster results. AdShuffle’s real-time ad serving and marketing technologies have been helping clients find opportunity in known but often untapped areas of their online acquisition funnels. Performance-based creative and landing page optimization, integrated remarketing and financial reporting are just a few of AdShuffle’s results-focused tools. A consistent focus on innovation and the client generates technology that helps marketers to not only adapt but to thrive in uncertain times. |
ifbyphone, Inc.
Deliver Leads the Last Mile with Automated
Telephone Applications
Tuesday, November 4: 11:10 – 11:40am |
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With the explosion of web marketing and promotion opportunities we often forget our goal isn't more web site visitors, it's more sales. For many companies without shopping carts, web sites are little more than expensive Yellow Pages ads. Learn how automated telephone applications are able to deliver customers the last mile from your web site, advertisement or promotion. Discover through a review of case studies how companies of every size are improving lead qualification, driving sales conversions and reducing service delivery costs. Automated Telephone Applications for inbound, outbound and web integration with full IVR capabilities will be covered. |
ion interactive
Post-Click Marketing and Landing Pages 2.0
Tuesday, November 4: 11:50am – 12:20pm |
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This session will illustrate how leading online marketers from American Greetings to Wyndham Worldwide have successfully implemented structured post-click marketing programs to boost their conversion rate. It will also demonstrate "Landing Pages 2.0" -- the next generation of landing pages that include more interactivity, rich media, social features, behavioral segmentation, and better branded experiences. |
Vignette
Creating Online Experiences That Produce Brand Evangelists
Tuesday, November 4: 12:30 – 1:00pm |
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Join Vignette and Macquarium for this special presentation where you'll learn how to appropriately employ Web 2.0 techniques to create online experiences that can convert prospects into customers and customers into evangelists.
- Discover key strategies for converting prospects through the new customer experience life cycle
- Learn new techniques for establishing emotional connections with Web audiences
- Understand the role and impact of evangelism in attracting repeat visitors and increasing conversions
- Identify tactics for creating Web experiences that are worth talking about
- Learn through real world examples how to stimulate evangelism by applying the appropriate Web 2.0 tools
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Telligent
How Online Communities Create Customer Evangelists
Tuesday, November 4: 1:50 – 2:20pm |
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Online customer communities allow you and your clients to understand and participate in the topic-driven discussions customers are already having. Join us for this session to learn how global brands such as Microsoft, Electronic Arts and dell have utilized online customer communities to engage in conversations with their customers, nurture brand advocates and create customer evangelists. |
AdECN
How to buy and sell on the AdECN Exchange
Tuesday, November 4: 2:30 – 3:00pm |
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AdECN COO Jeff Green will provide a brief overview of the AdECN Exchange and then will take the audience through a guided tour of the product. The system demo will provide light into how ad networks and other aggregators can and do participate in a much larger marketplace and it will showcase how the actual product works. Whether complete infrastructure for brand new ad networks/brokers/aggregators or for case-by-case use to access to a larger market, AdECN offers a variety of solutions for today’s online advertising industry. |
TooMuchMedia
An Introduction to the NATS Affiliate Platform
Tuesday, November 4: 3:10 – 3:40pm |
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Running an affiliate program in today's market requires a stable, scalable platform which is highly configurable and allows you to run your program how you see fit. Durin this session, Too Much Media Developers will demonstrate both the affiliate and administration areas of NATS. Topics covered include how to use NATS to analyze and maintain affiliate relationships, deliver and track advertising tools, configure unlimited offers, and generate detailed reports.
As a current or potential affiliate program operator, you will learn how NATS can maximize your revenue and what options are available to your affiliates. Be sure to attend and see the most advanced affiliate management software for yourself.
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Ansible
The Mobile Marketing Revolution: Opportunities, Myths and the Power of Perpetual Contact
Tuesday, November 4: 3:50 – 4:20pm |
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Mobile Marketing is a brave new world. Will the user experience shape mobile marketing or will the brand determine the user experience? How do you create campaigns that do both? And what new innovations will have the biggest impact on the way people experience mobile marketing and advertising? |
Mobileyes
Monetizing Public Service Opportunities on Mobile Devices
Tuesday, November 4: 4:30 – 5:00pm |
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This session will outline how a public service like providing traffic video supplied by various Depts. of Transportation to mobile handsets can deliver a revenue stream and become a profit center. We'll discuss how both sides of the equation - securing a media partner for promotion and sales needs as well as a Transportation agency for access to content - work together in a perfect triangle of public safety, technology and commerce. |
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