Search advertising is predicted to hit $21B by 2012 (eMarketer); Where is the growth coming from? What are the emerging trends and new innovations and who is going to be buying which flavor of search ad products in the coming months? With predictions that video advertising will hit $7.5B and contextual will hit $3.3B by 2012 (eMarketer), come and explore the opportunities and realities of current contenders in the category of “the next big thing.” Led by Executive Editor of SearchEngineLand.com, Chris Sherman, this panel explores the issues surrounding technology, budgets and integration, looks at evolving best practices and trends for search marketing and offers you actionable advice on how you can refine and optimize your search marketing strategy.

What's the impact of the Yahoo/Microsoft deal on search advertisers? How will Google's impending infrastructure update affect quality scores and ad placement? Will the improving economy lead to cost increases or lower return on ad spend for search advertisers? This panel of paid search experts discuss these issues and more.